The Fashion Business This page intentionally left blank The Fashion Business Theory‚ Practice‚ Image Edited by Nicola White and Ian Griffiths Oxford • New York First published in 2000 by Berg Editorial offices: 150 Cowley Road‚ Oxford OX4 1JJ‚ UK 838 Broadway‚ Third Floor‚ New York‚ NY 10003-4812‚ USA © Nicola White and Ian Griffiths 2000 All rights reserved. No part of this publication may be reproduced in any form or by any means without the written permission
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“Fashion used to come from one source at a time‚ be it the street‚ the runways or the entertainment business. The interesting thing about today is that influences come from high and low-everything from couture to Target.” –Michael Kors Content: What is Fashion forecasting? Elements of Fashion Forecasting The Direction of Fashion Change The drivers of fashion change The Fashion Forecasting Process Forecasting fashion in the Indian scenario Fashion Forecasting Period Importance of
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Friendly Fibers in Textile Fashion A Study of Organic Cotton and Bamboo Fibers BY Muhammad Adnan Ali Muhammad Imran Sarwar Master Thesis A thesis submitted in partial fulfillment of the requirements of the Degree of Applied Textile Management University of Borås Report No. 2010.9.14 MAY 2010 Supervisor: Examiner: Rudrajeet Pal Heikki Mattila Abstract: In recent times sustainability is a leading characteristic of textile fashion products. Textile fashion companies are focusing
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(Heath‚ 2012) We are facing a shift from the old fashion multi-level pyramidal business to a new more flattening business where information flow is very fast and cost effective. Old fashion physical channels of transmitting information are replaced with a simple click in the World Wide Web (www) virtual environment (Laudon & Laudon‚ 2010). ZARA case study 1. Company presentation Inditex Group is one of the biggest fashion retailers in the world owning more than 100 companies operating
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strut around in thousand dollar name brand pieces of fabric. Or you could think of movies like Confessions of a Shopaholic‚ The September Issue‚ Coco Before Chanel‚ or The Devil Wears Prada. But what you most likely don’t think of is an art‚ a career‚ a passion‚ or a lifestyle. Fashion can promote creativity‚ that it is very important in culture‚ society‚ and religion‚ and it can make you look and feel more professional. So‚ I know that you may think that fashion is not important. That people should
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Title: What do our clothes say about who we are or who we think we think we are? How does the way we dress communicate messages about our identity? Today‚ clothing is a good symbol of people’s rising pursuing of fashion and beauty. It is so important to people’s daily life and it can perfectly embody who people are‚ who they are not‚ and who they would like to be. People can accurately judge one’s age group‚ personality‚ social status and identity by observing his dressing. The sage said: the
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for functions of management in your organization . Profile Zara is one of the largest international fashion companies. It belongs to Inditex‚ one of the world’s largest distribution groups. Zara welcomes shoppers in 86 countries to its network of 1.770 stores in upscale locations in the world’s largest cities. The retailer’s international footprint proves that national borders are no hindrance to a shared fashion culture. Zara is in tune with its customers‚ who help it give shape to the ideas
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decorating the body. All known cultures embellish the body either with marks on the skin or clothing. Body decoration recognizes the individualization of a person and communicates aspects of his or her personal and social identity. In the 21st century‚ fashion as body decoration is still a universal part of a person’s everyday knowledge‚ with the help of Designers who continually persuade the public that their new ideas are “what‘s in”. Next season‚ the same designers convince individuals to give up their
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“Basic English”. Unit: “Clothes/Fashion/Style”. Theme: “Fashion victims”. Problem: Factors that make people buy things they don’t need. Factors that make people to look ordinary‚ like anybody else. Idea of the project: If someone wants to change the world by buying clothes it doesn’t work. It’s better to change his/her personality to be in harmony with others. While trying to be fashionable‚ people loose themselves and become fashion addicted (so called “fashion victims”). It’s better to dress
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FAST FASHION Over the past few years there has been an apparent change in the fashion retail industry which is taking control of it‘s speed. ‘Fast Fashion’ is the new 21st century phenomenon currently dominating high-street retail. Stores like H&M and New Look have become the masters of the quick turnaround and are closing in on trends at such a speed that they can have fresh looks on their shelves for the customer‚ months before the original designer can get their garments shipped out of the
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