References: Zara and Benetton: Comparison of two business models. 2010. [e-book] p. 10. Available through: Google Scholar [Accessed: 25 Nov 2013]. Fast Zara‚ F. 2013. Fast Zara‚ Fast Fashion - Research Paper - Wendyrosa. [online] Available at: http://www.studymode.com/essays/Fast-Zara-Fast-Fashion-813110
Premium Supply and demand Fashion Fast fashion
Three before joining Mercedes in the World Sportscar Championship. After one Mercedes-funded race for the Jordan Formula One team Schumacher signed as a driver for theBenetton Formula One team in 1991. After winning consecutive championships with Benetton in 1994/5‚ Schumacher moved to Ferrari in 1996 and won another five consecutive drivers’ titles with them from 2000–2004. Schumacher retired from Formula One driving
Premium Formula One
Case: Operations Strategy of Zara Question 1: Zara has a variety responsive supply chain. (a) Does it offer a competitive advantage‚ and (b) how does this affect supply chain design and performance? (a) Yes Zara’s responsive strategies improve the efficiency of information exchange in every level of supply chain; customers‚ store managers‚ designers and market specialists‚ production stuffs‚ subcontractors‚ buyers‚ warehouse managers‚ distributors‚ and so on. As a result of efficient exchange
Premium Management Supply chain Strategic management
Ethics and Advertising Sisley Fashion Junkie This Sisley ad is not just unethical but also denigrating for the fashion industry. It represents two models consuming a product from a shirt that appears to be cocaine. The the slogan “Fashion Junkie” is establishing a correlation between drugs and fashion. The company is promoting the product in an inappropriate and immoral way. Drug abuse is an issue attacking todays’ society‚ thousands of adolescents dye every year as a result of the ingestion
Premium Drug addiction Heroin
International Expansion. 46% of sales were in Inditex’s home country as compared to 12% by H&M. 60% of stores were in home country as compared to 15% by H&M and 40% by Benetton. Threats (3 examples) 1. Partnerships/Franchises risk brand equity. 2. A lot of capital is in brick & mortar stores. 3. Competitors (The Gap‚ H&M‚ Benetton) SO Strategies (3 examples) 1. Zara could offer some clothes only online through a website. This would be consistent with the sense of scarcity and achieve selling
Premium Marketing Revenue Consultative selling
Table of Contents Abstract 1 Introduction 2 Maslow’s Hierarchy of Needs and Consumer Motivation 2 Conclusion and Recommendations 12 Footnotes 14 Bibliography 16 List of Tables and Illustrations Table 1
Premium
audience‚ but not in a way that could be considered positive. Is fashion‚ an addictive and destructive vice‚ destroying its intended and targeted audience; the consumer? In 2007‚ the fashion line‚ Sisley‚ whose parent company is United Colors of Benetton‚ released a print ad with the words “Fashion Junkie” in the center of the page. At first thought‚ without having seen the ad‚ a person would not have thought anything negative about it because the term “fashion junkie” is widely used by those who
Premium Heroin Drug addiction Illegal drug trade
operation and development rather than financed by other sources. There is an increasing trend in profitability. This is a good sign showing that Zara is growing well. Financial comparisons among the 4 main competitors in 2001 Zara (Inditex) Gap H&M Benetton Liquidity Ratio (current ratio) 1.02 1.48 3.40 1.63 Leverage Ratio (debt/ equity) 0.75 1.52 0.32 1.27 Profitability (ROA) 13.07% -0.11% 18.78% 5.25% Profitability (ROE) 22.90% -0.27% 24.85% 11.93% Profitability (ROS) 10.47% -0.06%
Premium Leverage Inditex Leveraged buyout
Customer Offer Fresh and Fast: Quality: • Fast production and delivery on leading styles • Limited quantities for each style (scarcity) • Medium raw material‚ poor knit‚ grand look • Highly fashionable items at low price Offers Cost: Flexibility • Low monetary cost • Low time cost • Limited variety and choices • Customer’s participation in determining the next batch ZARA’S PRODUCT LIFE CYCLE TYPICAL PRODUCT LIFE CYCLE • Sales decreases as the product moves
Premium Fashion Product life cycle management Capacity utilization
WHAT IS THE ROLE OF ETHICS IN MANAGEMENT? Ethical management refers to corporate management that not only fulfills economic goals and legal responsibilities‚ but also meets the ethical expectations imposed by social norms in conducting business. There are 5 specific functional areas of management which is covered by business ethics : 1) Ethical management in the workplace. Ethical management is the foundation of CSR (voluntary activities undertaken by a company to operate in an economic‚ social and
Premium Business ethics Morality Ethics