Introduction Jollibee is a fast food chain that is based in Manila‚ Philippines. Inspired by Tony’s chef dad back in 1977‚ the home style hamburger quickly became an instant hit among the Filipino’s market. Today‚ Jollibee is a family of a total of 750 stores across worldwide in countries like Vietnam‚ Qatar‚ Saudi Arabia and more. (Jollibee.com.ph‚2013) Now‚ based on the article‚ Jollibee is considering to expanding into three different countries and they are Papua New Guinea‚ Hong Kong‚ and
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JOLLIBEE FOODS CORPORATION (JFC) A Written Analysis of a Case by Lloyd Ty Brief Synopsis of Data In 1995‚ AB Capital and Investment Corporation was tapped by the UP Foundation‚ Inc. (UPFI) to manage an equity fund of 2.5 million pesos‚ which is a small portion of their 260 million peso endowment fund. The interests earned from the fund‚ which is used to support the professorial chair requirements of the University‚ has dropped due to a decline in the returns of treasury bills - that being the
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QUESTION 1 Jollibee had a unique company policy that was the embodiment of its CEO’s vision. According to Tony Tan Caktiong – the company’s President and CEO – employees should work happily and efficiently. The company’s philosophy became known as the “Five Fs”: friendliness‚ flavored food‚ a fun atmosphere‚ flexibility in caring for customers’ needs and focus on families. This philosophy was the key ingredient to an effective and well developed operations management capability which gave the
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Report on Jollibee Foods Corporation Prepared By: Syed Tarik ID: 1030510650 Section: 6 Prepared For: Bashir Hussain Senior Lecturer School Of Business North South University Contents: * Executive Summary * Business Landscape * Target Market * Positioning * Marketing mix * Firm Analysis * Solutions and Recommendations * Conclusion Executive Summary This report is an attempt to analyze the case of “Jollibee Foods Corporation (A) International
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Jollibee is the largest fast food chain in the Philippines‚ operating a nationwide network of over 750 stores. A dominant market leader in the Philippines‚ Jollibee enjoys the lion’s share of the local market that is more than all the other multinational brands combined. The company has also embarked on an aggressive international expansion plan in the USA‚ Vietnam‚ Hong Kong‚ Saudi Arabia‚ Qatar and Brunei‚ firmly establishing itself as a growing international QSR player. A company that values
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Jollibee Phenomenon Jollibee is one of the Philippines’ phenomenal business success stories. Starting in 1975 as a two-branch ice cream parlor‚ it later expanded its menu to include hot sandwiches and other meals. With encouraging success‚ Jollibee Foods Corporation was incorporated in 1978 with seven outlets to fully explore the possibilities of a hamburger concept. Thus was born the company that revolutionized the fast food industry in the Philippines. In 1984‚ Jollibee reached
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November 23‚ 2012 JOLLIBEE FOODS AND CORPORATION Mission To serve great tasting food and bringing the joy of eating to everyone Vision We are the best tasting QSR [Quick Service Restaurant] The most endearing brand that has ever been... We will lead in product taste at all times... We will provide FSC [Food‚ Service‚ and Cleanliness] excellence in every encounter... Happiness in every moment... By year 2020‚ with over 4‚000 stores worldwide‚ Jollibee is truly a GLOBAL
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Jollibee Foods Corporation: International Expansion 1.1. What sources of competitive advantage was it able to develop against McDonald’s in its home market? Firstly‚ Jollibee was the first mover in the sector of burgers in Philippines‚ shaping customer preferences and expectations‚ instead of McDonald’s or KFC. Secondly‚ Jollibee was young‚ and very small in comparison of McDonald’s whose force worldwide is standardization. The burger company serves millions of exactly identical sandwich
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Jollibee report in Vietnam Table of contents I. Executive summary 6 II. Introduction 7 III. Jollibee Foods Corporation in Vietnam report 8 1. The context of Jollibee Food Corporation business strategy 8 2. The key stakeholders of the company in Vietnam 9 3. Conduct an external environment and organizational audit of the company 12 4. Analyze the strategic position of Jollibee Food Corporation in Vietnam using appropriate techniques 19 5. To demonstrate ability to think strategically
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Jollibee Foods Corporation: Case Background I have always believed that I can make my business a big business. -- Tony Tancaktiong In May 1975‚ Tony Tan and his girlfriend/future wife Grace decided to be the bosses of themselves and went into a franchise agreement with then popular Magnolia Ice Cream. The idea came when the bachelors from University of Santo Tomas found themselves unwilling to work for anybody after graduation. Though both were Chemical Engineering graduates‚ the two had a bulk
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