Vietnamese Cosmetic Market Study for Company X‚ CASE STUDY: COMPANY X LAHTI UNIVERSITY OF APPLIED SCIENCES Degree program in International Business Bachelor’s Thesis Autumn 2013 Nguyen ThiQuynhTrang Lahti University of Applied Sciences Degree Programme in International Business NGUYEN‚ THI QUYNH TRANG Vietnamese cosmetic market research for Company X Case: Company X Bachelor’s Thesis in International Business‚ 110 pages‚ 9 pages of appendices Autumn 2013 ABSTRACT Vietnam
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Standardization versus Adaptation in International Marketing Introduction The most challenging decision that a company may face in internationalization is the degree of standardization or adaptation in its operations. The question of standardization or adaptation affects all avenues of a business’ operations‚ such as R&D‚ finance‚ production‚ organizational structure‚ procurement‚ and the marketing mix. Whether a company chooses to standardize or adapt its operations depends on its attitudes
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In 1975‚ Tony Tan Caktiong started an ice cream parlor which evolved to become the first of many Jollibee chains around the world. Caktiong with his wife Grace‚ at the suggestions of their patrons‚ diligently took a hands on approach to add variety and improve the taste in their menu (Martin‚ 2013). Eventually‚ Jollibee’s distinctly Filipino menu and customer/family friendly atmosphere made it extremely popular with the domestic market (Bartlett & Beamish‚ 2011‚ p. 34). Within a year of its transition
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References: Altbach‚ P. G.‚ & Knight‚ J. (2007). The Internationalization of Higher Education: Motivations and Realities. Journal of Studies in International Education. Bashir‚ S. (2007). Trend in International Trade in Higher Education: Implications and Options for Developing Countries. Education Working Paper Series
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Nowadays‚ apart from the international economic integration‚ many countries are attaching very great importance to the globalization in education and Vietnam is not an exception. The Vietnamese governments have begun adopting education internationalization by which many international schools were allowed to establish in Vietnam. That is actually the necessary task in order to approach to the advancement of other education systems and improve the national education quality. Thus‚ there are loads of
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Introduction Globalization As defined by “Global Business Today”‚ globalization refers to the shift toward a more integrated and interdependent world economy. For companies today‚ that means a larger scope‚ and many more opportunities‚ but also more threats. In the following paper I will discuss the strengths‚ weaknesses‚ opportunities and threats of one of the world’s largest cosmetics company‚ L’Oreal Paris‚ in its country of origin as well as in the new emerging markets it seeks to expand
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firms and how they are differ from other and the risk faced by these firms in international market and the ways to tackle these risk. Web definition of born global: A firm that from its birth globalize rapidly without any preceding long term internationalization period. INTRODUCTION: It has been examined by different research that now days companies are reaching to international level in a very short period of time (e.g. Shrader‚ Oviatt and McDougall‚ 2000; Weerawardena et al.‚ 2007; Fan and Phan
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differentiate themselves from other multinationals in their growth stages. Born Global firms typically operate in a narrowly defined market niche‚ which makes it harder to grow in a small home market. A high degree of specialization requires internationalization if the firm wants to achieve substantial growth. Born Global firms often possess unique resources and capabilities such as entrepreneurial orientation of the founders‚ innovation behind products and technology‚ accumulated knowledge of
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Currently‚ our nation is encountering an important era of development of industrialization‚ informatization‚ urbanization‚ marketization and internationalization‚ economy and social structure is facing significant transformation. The integration of casting industry and the introduction of advanced technology is an important way for development. With the increase of input in science and technology innovation by government‚ industry and society‚ the situation of lack of science and technology
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manufacturing base‚ eight comprehensive research development centers and 19 overseas trading companies. Haier CEO Zhang established under the guidance of brand strategy‚ has the implementation of brand strategy and diversification strategy and internationalization strategy‚ the end of 2005‚ Haier entered the fourth stage of development strategy - global brand strategy stage. Business for 25 years of hard efforts‚ so that the Haier brand in the world-wide reputation has increased significantly. In 2009
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