BP was the ªrst of these companies to change from a reactive to a proactive climate strategy formulation. In 1996‚ it withdrew from the oppositional Global Climate Coalition (GCC)‚ which was characterized as the most powerful lobby organization in climate policy.28 BP then accepted the climate change problem as diagnosed by the Intergovernmental Panel on Climate Change (IPCC) and gave its support to the Kyoto Protocol. In 1998 BP’s strategy formu- lation developed further in a proactive direction
Premium Greenhouse gas Climate change Petroleum
disasters in Alaska and Texas. Specifically‚ BP ’s defensive approach towards stakeholder management led to lavish compensation for upper level management while creating hazardous working conditions for employees and a burden on all of society in the form of rising oil prices and environmental damage. Background British Petroleum was founded in 1908 and since then has rapidly grown to become the eighth largest company in the world . However‚ as of late‚ BP has come under fire for several high profile
Premium Petroleum Stakeholder
management during the weeks that followed. BP created the “Gulf of Mexico Restoration” website to inform the public about its efforts in cleaning up the spill and to help restore public trust in the company again. BP’s “Gulf of Mexico Restoration” website uses these three strategies to try to repair its reputation: a section highlighting technological advancements for safer drilling‚ colorful graphics of bolded statistics that state the amount of money BP has spent on various efforts‚ and a collection
Premium Petroleum Mexico Public relations
BP COMMUNICATION FAILure DURING GULF OIL SPILL CRISIS An important component of crisis management is response. Response can include several actions such as communication with stakeholders‚ the public and the government. Appropriate and effective communication can minimize the distribution of incomplete and inaccurate information‚ reduce speculation and prevent or quell rumors. In fact‚ studies suggest that the message itself can affect the public’s evaluation of the company and perhaps
Premium Exxon Valdez oil spill
Executive Summary On April 20th 2010 bp had a major oil spill off the Gulf of Mexico coined the “Deepwater Horizon Incident” in which eleven (11) person’s loss their lives. This incident negatively affected the company’s brand and bp brand equity plummeted by $7.4bn‚ representing a 61% fall (Brand Finance 2010). BPTT which is a subsidiary of bp Global had to treat with the negative impact of this crisis on the local market while keeping its reputation‚ bp brand and local aspiration alive and
Premium Marketing
HK DISNEYLAND: CHINESE TOURISTS’ BEHAVIOR AND DISNEYLAND’S INTERNATIONALIZATION STRATEGY1 Mainland China is been making an unprecedented economic growth in the previous three decades‚ and one of the major contributors is its tourism industry. The mainland Chinese tourists are a major force in the world tourism. Considering its proximity to mainland China‚ Hong Kong Special Administrative Region (HKSAR) has all the benefits to gain with the increasing demand by mainland Chinese for travelling
Premium Walt Disney Hong Kong The Walt Disney Company
Petroleum Company British Petroleum Company (BP) is a British multinational oil and gas company. It is the third-largest energy company and fourth-largest company in the world. It is vertically integrated and operates in all areas of the oil and gas industry‚ including exploration and production‚ refining‚ distribution and marketing‚ petrochemicals‚ power generation and trading. It also has renewable energy activities in biofuels and wind power. BP has operations in over 80 countries‚ produces around
Premium Petroleum
Conclusion 10. Appendix 1 11. Appendix 2 12. Appendix 3 13. Harvard Reference Abstract: BP is a British global energy company and is the 4th largest company in the world. This report is in relation to BP’s profitability‚ product development‚ market power and placement. The report uses PESTLE analysis to investigate these areas providing an insight to the successes and failures of BP during recent years. It covers the failures of Russia which has been a failure in terms of past successes
Premium Management Balance sheet Marketing
CORPORATE RISK MANAGEMENT REPORT Corporate and Enterprise risk at BP BP plc is one of the worlds leading oil companies on the basis of market capitalisation and proved reserves. It is a global group‚ with interests and activities which cover three main business segments of Exploration and Production‚ Refining and Marketing and Gas‚ Power and Renewables. BP has total assets of $217‚601million and total revenues of $270‚602million with the majority of their revenues ($) coming from
Premium Risk Risk management
Stages of Internationalization There are 6 stages of internationalization was devised by Jeffrey S. Hornsby & Donald E. Kuratko in 2002. Export is at the first stage of internationalization. It is define as a business of selling and sending products to foreign country by using shipping service. Export reaches a level where an export manager is necessary whereby other HQ staffs handle exporting (Dowling‚ P.J.‚ Festing‚ M. & Engle‚ A.D.‚ SR.‚ 2014). Besides that‚ export manager need to visit foreign
Premium Motivation Reward system Multinational corporation