The Hong Kong Management Association Diploma in Management Studies Spring Term 2013 Management Project A Two-Year Strategic Business Plan of Café de Coral in Hong Kong Fast Food Industry. Cover Sheet 2. INTRODUCTION 2.1 Company History & Background Café de Coral Group (0341) is the largest publicly listed Chinese fast food restaurant group in the world. The Group is principally engaged in the operation of quick service and specialty restaurants chain‚ with vertical and horizontal
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outline the strategies‚ tactics‚ and programs that will make the sales goals detailed in the Andes Café and Art Lounge business plan a success. The Andes Café will be unlike other cafes in that it will set out to introduce customers to the different flavors and aromas of South American foods in a casual non threatening environment. Furthermore‚ in a competitive market like the restaurant industry Andes Café hopes to set itself apart by reaching out to those foodies with a curious and discerning palate
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individual to a large group. The reason of putting up a café restaurant is that it will satisfy the needs of the people around the proposed establishment and also the wants of the people around the business. Putting up a café restaurant also gives pleasure to the diners because it gives relaxation to every individual who dines at any restaurants. Project Proponent The café restaurant caters various pasta and coffee that are affordable. Café restaurant offers also pastries and cakes that will satisfy
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INTRODUCTION Café Coffee Day is a chain of coffee shops in India having it ’s head quarters in Chikkamagaluru‚ Karnataka. A division of Amalgamated Bean Coffee Trading Company Ltd. (ABCTCL)‚ it is commonly known as Coffee Day or CCD. It opened its first cafe in 1996 on Brigade Road in Bangalore‚ and today has the largest cafe retail chain in India - with 650 cafes in 110 cities. Headquartered in Bangalore‚ a majority of its cafes are also located in Bangalore. The cafe chain has had much success
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Marketing Plan of JUST US Café.. Fair trade product had a huge growth opportunity in Canada. There were consumers who were loyal to fair trade products. Just Us ! brand of coffee was the first co-op which undertook the initiative of people and planet before profit. Increasing completion from similar units‚ large brands and Private Label of retail stores has created the need for a real marketer in the organisation. Revenues were getting down with increasing competition. Juliet had various
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The Internet (or internet) is a global system of interconnected computer networks that use the standard Internet protocol suite (TCP/IP) to serve billions of users worldwide. It is a network of networks that consists of millions of private‚ public‚ academic‚ business‚ and government networks‚ of local to global scope‚ that are linked by a broad array of electronic‚ wireless and optical networking technologies. The Internet carries an extensive range of information resources and services‚ such as
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Business Basics task 4 Legal and financial aspects will affect the start-up of a business in many ways. These can aid the start-up of a business‚ or they can make the business struggle. Financial aspects that will make your affect the start-up of your business negatively would be things like an increase in costs for things such as expenses e.g Electricity‚ resources for product‚ wages. If you have just started your business‚ and you are already losing money‚ there is not really any point in continuing
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Threat of a “me too” perception: a case of Café Coffee Day Richa Agrawal‚ Mudra Institute of Communications Ahmedabad‚ India* Café Coffee Day (CCD)‚ India’s largest organised retail café chain‚ had done a great job of creating a distinct brand identity and communicating it successfully to its TG. In a three-pronged approach adopted by the company‚ CCD had revamped its logo‚ altered the look ‘n’ feel of its cafés and created a unique brand positioning to win customers over time. CCD in its new
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Topic: Café de Coral Background of Café de Coral The Cafe de Coral Group was incorporated in 1968‚ but it would not be until September 1969 when it opened its first Café de Coral restaurant in Causeway Bay. The chain gradually expanded over the next decade and went on air in 1977 when it promoted its restaurants through TV commercials. In 1979‚ Café de Coral established its first food processing plant‚ a move commonly taken to lower costs and ensures consistency. In 1986‚ the Café de Coral
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Is the Internet as bad as people believe? The internet in this day of age is most likely the most useful resource we have. It is easy to access now at low cost to the user either from home using a PC‚ tablet‚ phone and even now a TV or from work or the decreasingly popular internet cafes. Surely it is a good thing to have the ability to have access and be able to share all the information you could ever want or need and can be used for a myriad of things such as: Research Banking Shopping
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