management: Case study Bankinter Remco Wezepoel 14/10/2013 Which channel (8700‚ alliances‚ e-collaborators) performs better for the bank‚ and why? And what acquision strategy would you recommend to Bankinter? What actions should be taken by Ana Peralta? In order to choose the best consumer acquisition strategy for Bankinter it is necessary to look at the profitability of the customers. It is nice to have a lot of customers‚ but this does not really make sense when these customers ensure your company
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Internet Customer Acquisition Strategy at Bankinter Fields in orange color can be changed by the user Discount Rate 10% Active Clients Ratio UnProfitable to Profitable Expected Years in Bank Profitable Clients Expected Years in Bank Not Profitable Clients Cost of Not Profitable clients Profitability of profitable clients Year 0 Year 1 Year 2 Year 3 + Year 0 Year 1 Year 2 Year 3 + 8700 35859 1.52 7.37 3.52 -494.12 -97.19 -26.52 -17.79 -41 426
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BANKINTER INTRODUCTION & TARGET Intro: The case begins with Ana Peralta‚(Director of the Internet Network at Bankinter) analyzing the success of Bankinter’s foray into e-banking through a progressive portalization strategy executed through E-collaborator. This approach was a great success for the Bank nearly doubling the number of new clients with lower costs involved. Riding on this positivity‚ their stock doubled within a month! There was no doubt that the success of the internet business
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Internet Customer Acquisition at Bankinter Class Discussion Questions At the time that this case was written in early 2003‚ electronic banking or e-banking was something that was immediately familiar to all banking clients‚ regardless of age‚ socio-economic status or location. All banks have embraced the Internet‚ despite the dot.com implosion for the simple reason that e-banking costs are substantially less that the costs of servicing clients’ needs through other banking channels. The challenge
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C H A P T E R 5 Customer Acquisition Strategies and Tactics M anaging customer acquisition consists of a variety of interrelated tasks and activities. Among the more important are pricing programs‚ advertising‚ alternative and direct marketing systems‚ sales promotions‚ and personal selling methods. Based on the solid foundation of developing a customer-oriented company‚ customer acquisition creates the lifeline of sales and return visits vital to a company’s long-term success. The product life
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1. Based on the three customer personas‚ which customer segment should Ontela target? Ontela should targe the teen segment. The size of the segment is big and wide‚ they are usually early adapters of technology (lots are tech savvy) their purchasing power is huge‚. Moreover‚ the segment is substantial‚ and can make ontela increase its revenues. This segment uses the internet alot and the social network‚ e.g. facebook‚. There can be the domino effect and more friends may join this service. As youth
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Abstract Internet banking is still at infancy stage in the world. Many studies focused on usage of internet banking but many factors on non-usage were overlooked. This research was carried out to validate the conceptual model of internet banking. The causes were identified and researched through correcting the causative factors so that internet banking can be used by more people. This will help the banking operations to be more cost effective. The research is focused on what are the customer’s
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STATISTICS WITH SPSS Submitted To: MUHAMMAD ILLYAS Submitted By: Saba Zaidi Roll # 13110 Program: M.Phil (Commerce and Finance) [pic]SUPERIOR UNIVERSITY LAHORE Customers Satisfaction On Internet Banking Services In Pakistan Introduction Technological innovations are having significant importance in human general and professional life. This era can safely be attributed as technology revolution. The quick expansion of information
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601 Faculty of Economics and Business Studies‚ University of Zaragoza‚ Zaragoza‚ Spain Abstract Purpose – The purpose of this paper is to analyze the effect of privacy and perceived security on the level of trust shown by the consumer in the internet. It also aims to reveal and test the close relationship between the trust in a web site and the degree of loyalty to it. Design/methodology/approach – First‚ there is an explanation of the main attributes of the concepts examined‚ with special
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strategic response to changes in workforce demographics‚ business models and economic conditions – and in today’s environment‚ it’s more important than ever.” - Watson Wyatt Telecom’s industry is evolving at breakneck speed and the demands of the customer are forcing organization to make sweeping changes within the industry. The telecommunications industry history has left many companies with rigid and highly complex structures. Human Resource Planning will help to make sure that the organization
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