BUS444- McDonald’s Case study #2 Team members- Class Visk2011B 1. Nguyen My Hanh 2.Tran Thi Huong Giang 3.Nguyen Manh Long 4.Dong Quang Lam Question 1 a) The McDonald’s Corporation‚ the leader in the fast food war‚ is the world’s largest chain of hamburger fast food restaurants‚ serving around 68 million customers
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and served over forty barbequed items. In October 1948‚ after the McDonald brothers realized that most of their profits came from selling hamburgers‚ they closed down their successful carhop drive-in to establish a streamlined system with a simple menu of just hamburgers‚ cheeseburgers‚ french fries‚ shakes‚ soft drinks‚ and apple pie. The carhops were eliminated to make McDonald’s a self-serve operation. Mac and Dick McDonald had taken great care in setting up their kitchen like an assembly line
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or restaurant business. Describe the type of business‚ market share‚ financials‚ size‚ and global presence. This paper will describe McDonald’s‚ the world’s biggest burger chain. McDonald’s business started in 1940 and was opened by Dick and Mac McDonald in San Bernardino‚ CA. Today‚ McDonald’s is the largest chain of fast food restaurants. They can be found in 120 countries and territories‚ serving nearly 54 million customers each day. ("NYSE MCD‚" 2010‚ p. 1) McDonald’s made some remarkable
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the wide diversity across the country. Recently‚ McDonalds has decided to expand into Bangalore in a big way. Praveen Bose Bangalore Burger chain McDonalds plans to invest Rs 50 crore annually in India. It has already brought in Rs 500 crore of FDI on the 56 outlets it has in India. "We are here for the long haul‚" Amit Jatia‚ joint venture partner‚ McDonalds India (western region) said while announcing the opening of its Bangalore outlet. McDonalds is finally up and running in Bangalore‚ trying to
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Company Background [pic] The business began in 1940‚ with a McDonald’s Bar-B-Q restaurant opened by brothers Richard and Maurice McDonald at San Bernardino‚ California. They had a staff of 20 attractive waitresses at a drive-in restaurant and 25 items menu that included barbecue ribs‚ beef‚ and pork sandwiches. They became the #1 teen hangout in the San Bernardino. Their introduction of the "Speedee Service System" in 1948 additional the system of the modern fast-food restaurant that the
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and stay on until 3:00 p.m. Many of these older customers were attracted initially by a monthly breakfast special for people aged 55 and older. The meal costs $.99 and refills of coffee are free. Every fourth Monday‚ 100 to 150 seniors jam Mary’s McDonald for the special offer. But now almost as many of them are coming every day – turning the fastfood restaurant into a meeting place. They sit for hours with a cup of coffee‚ chatting with friends. On most days‚ as many as 100 will stay from one to
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MOTIVATION MOTIVATION ROOSEVELT CASTILHO HOSPITALITY SUPERVISION Work motivation "is a set of energetic forces that originate both within as well as beyond an individual’s being‚ to initiate work-related behavior‚ and to determine its form‚ direction‚ intensity‚ and duration" Motivation is a person’s internal disposition to be concerned with and approach positive incentives and avoid negative incentives. To further this‚ an incentive is the anticipated reward or aversive event
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fast food. However In many countries‚ main items are adapted according to the customs and tastes of individual countries. For example‚ most Indian is forbidden eating beef for Hinduism. So McDonald changes their ingredient and recipe. If you visit to McDonald in India‚ you can have potato patty in burger. McDonald offers good example of standardization. Q2. Do you think government officials in developing countries such as Russia‚ China and India‚ welcome McDonald’s? Do customers in these countries
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ID 310973 Contact Details: Contact Person Address Telephone No. Fax No. Email Mr. Tan Hwa Seong 3 Jalan Datuk Sulaiman 2‚ TTDI‚ 6000 Kuala Lumpur Malaysia +60 122862816 +60 377107300 roysten.tan@gmail.com STRATEGIC BUSINESS ANALYSIS MCDONALD ’S CASE STUDY Table of Contents EXECUTIVE OVERVIEW............................................................................................. I-4 TASK I. 2003 SWOT ANALYSIS....................................................................
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analyze the importance and the extent to which culture affects the operations of McDonald’s in China. The impacts of the Chinese culture on the operations‚ policies and decisions of McDonald’s are studied as well as the changes brought about by McDonalds‚ a symbol of American culture‚ to the Chinese society. Two areas will be analyzed –employee relations (human resources management processes and policies) and restaurant operations. Part I: The Chinese Culture Kluckohn and Strodtbeck’s Cultural
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