Introduction This report will focus on the topic of consumers’ perception toward brand. To strengthen the theory‚ there are several brands that are being discussed to illustrate the marketers’ mind in consumer behavior studies. The Body Shop and McDonald’s are the examples that marketers want consumers to perceive a just noticeable difference between their products and competitors’ products. In contrast‚ OGAWA and Cake History are identified that do not want to be perceived such difference from
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Singapore | Food & Staples Retailing Asia Pacific Equity Research BREADTALK GROUP | SELL MARKET CAP: USD 213M 19 Sep 2013 Company Update AVG DAILY TURNOVER: USD 0.4M WHY THE RUSH? SELL (maintain) • Recent appreciation unwarranted Fair value • • Investors paying ahead of results No takeover story at this point add: 12m dividend forecast S$0.77 S$0.010 S$0.96 versus: Current price 12m total return forecast Too fast too much too soon With BreadTalk’s
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Sunshine has won many prestigious awards as testament to its quality. 1.1 Problem Identification Sunshine faces strong competition from local brands such as Gardenia and First Choice‚ not to mention the increasing number of boutique bakeries such as BreadTalk that have sprung up in recent years. Last year‚ Sunshine recorded a loss of $700‚000. To increase Sunshine’s market share and profitability‚ it is imperative that Sunshine retains its current customers while attracting new ones. 1.2 Hypothesis
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creativity is bread and butter issue TodayOnline‚ 2010‚ Wheat Prices. Available from: http://www.todayonline.com/Singapore/EDC100916-0000113/Wheat-prices-go-up-from-today [Accessed 1st October 2010] Oppapers Online Essay Articles‚ 2010‚ Case study on breadtalk Target Market Strategies Wikipedia‚ 2010‚ Whole WheatBread Nutrition.Org‚ 2009‚ Vitamins Factsheets. Available from: http://www.vitamins-nutrition.org/vitamins/vitamin-e.html [Accessed 1st October 2010] Appendix
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Stock Market Power 1.5.1 EPS= = 0.900 times =0.832 times Higher is better 1.6 Market Price = 4.18$ 1.6.1 PE= = 4.65 1.6.2 DPS= $0.21 per share (holding‚ n.d.) 1.6.3 Dividend Yield = = 0.0501 PART B: Company: Breadtalk 1) Incremental Cash Flow for 4 years Incremental Cash Flow for 4 years Year Particulars 1 2 3 4 Sales 600000 800000 800000 800000 Direct Cost 240000 320000 320000 320000 Depreciation 237500 237500 237500 237500 Overheads 85000 85000 85000
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the FIVE evaluation areas mentioned above. All ratio definitions and supportive calculations should be clearly shown. Total for part A: (8 marks per part * 5 parts = 40%) UOS Financial Management & Control Individual Assignment 3 PART B (30%) Breadtalk Ltd. is introducing a new line
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rest of Singapore’s Food and Beverage sector. It is in such competitive environment that this company would operate in‚ under pressure from major chains that currently lead the market‚ such as the Ya Kun Kaya Toast‚ the Toast box -- owned by the BreadTalk Group‚ and the Killiney Kopitiam. Threat of New Entrants (High) A key contributor to the proliferation of this kopi-kaya toast business is its low entry barrier. The need of expertise in toast and coffee‚ if even any‚ can easily be acquired
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MKT203 End-of-Course Assessment – January Semester 2012 Marketing Mix Management __________________________________________________________________________________________ INSTRUCTIONS TO STUDENTS: 1. This End-of-Course Assessment paper comprises ELEVEN (11) pages (including the cover page). 2. You are to include the following particulars in your submission: Title‚ Your PI‚ Your Name‚ and Submission Date. 3. As the End-of-Course Assessment is in lieu of an examination‚ late submission will
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References: * Foodstreet.com.my (2000) BreadTalk: boutique bakery‚ bread specialty confectionery chains (halal) - FoodStreet.com.my. [online] Available at: http://www.foodstreet.com.my/food-street/opage.s?outlet=BreadTalk [Accessed: 7 Mar 2013]. * Harvard Business Review (2008) The Five Competitive Forces That Shape Strategy - Harvard Business Review. [online] Available at: http://hbr
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Organizational environment can be divided into two which is external environment and internal environment. External environment consists of all outside institutions and forces that have an actual or potential interest or impact on the organization’s ability to achieve its objectives. The environment that influences the organization includes competitors‚ resources‚ technology and also economic conditions. Competitors are the other organizations which operate in the same field and share the same customers
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