Group members : Kelvin Khor (31659593) Clement Chan (31687481) Tracy Ong (31704842) Wai Yian Ching‚ Fiona (31689822) 1 Content Page 1.1 1.2 Introduction IMC Model 3 5 1.3 Stage one: advertising 1.3.1 1.3.2 1.3.3 1.3.4 Ambient Underground advertising Internet advertising Advertising through magazine 6 6 9 12 15 1.4 Stage two: conversations 1.4.1 1.4.2 1.4.3 1.4.4 Direct mail Store cards Vouchers Consumer trade shows 17 17 18 20 21 1.5 Stage three:
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uk/work-breakdown-structure-purpose-process-pitfalls.html”‚ Reference 2000-2011 Wikihow ‚ “http://www.wikihow.com/Make-a-Website” Webcredible ‚ “http://www.webcredible.co.uk/user-friendly-resources/web-usability/usability-testing.shtml” Breadtop ‚“ http://www.breadtop.com.au/” Breadtalk ‚ “ http://www.breadtalk.com/”‚ Reference 2009 Couturecakes ‚” http://www.couturecakes.com.cn/ “‚ Reference
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BUSINESS STRATEGY Transmitted to: Kinh Do Corporation Mr. Tran Kim Thanh Prepared for: Mr. Vincent Ng (Lecturer) Unit 7: Business Strategy BTEC HND in Business (Finance) Prepared by: Nguyen Huyen My Registration No: F02 – 214 Class: F02E CONTENTS 1. What is Kinh Do Business? According to King do.vn‚ Kinh Do Corporation has four main businesses which are including foodstuff‚ retail‚ real estate investment and financial investment. ➢ Foodstuff Kinh Do is established
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September 27‚ 2010 Introduction The Chinese bakery industry‚ being in the growth period of its life cycle‚ has been developing at a high speed these years. There are more and more foreign chain brands such as Breadtalk and 21cake‚ coming into the Chinese bakery market; and at the same time‚ many Chinese local brands such as Holiland‚ Daoxiangcun‚ and Jiahua‚ are accelerating to enlarge their scale. Furthermore‚ innumerous small-scale cake shops have flourish‚ which
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Theories of Foreign Direct Investment Foreign Direct Investment‚ or FDI‚ is a type of investment that involves the injection of foreign funds into an enterprise that operates in a different country of origin from the investor. Foreign direct investment has many forms. Broadly‚ foreign direct investment includes "mergers and acquisitions‚ building new facilities‚ reinvesting profits earned from overseas operations and intracompany loans”. Foreign direct investment incentives may take the following
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(A) The payback is 35‚000/5‚000= 7 years Computation of the NPV : 15 NPV= -35‚000 + Σ 5‚000 / ( 1 + 12%)^ 15 i=1 NPV = $- 947. 67 Computation of the IRR : 15 0= -35‚000 + Σ 5‚000 / ( 1 + IRR)^ 15 i=1 IRR= 11.49% The NPV of this project is negative and the IRR is lower then the Cost of Capital (12%) Rainbow products shouldn’t go for
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Park Case Study (views: 10713) * Porter five forces of AirAsia (views: 9772) * Pest Analysis (Apparel Manufacturing Industry) (views: 8896) * Genting Group (views: 8895) * Harley-Davidson Porter ’s 5 Forces (views: 8631) * Swot Analysis Of Breadtalk (views: 8263) * Marketing Plan Billabong (views: 8080) * Advantages And Disadvantages Of Internet Health Care (views: 7864) * Intel Pestel And Five Forces Analysis (views: 7717) * Break Free From The Product Life Cycle (views: 7144) * Analysis
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established in the entry level C segment of automobiles . Introduce two brands in the A and entry B level and two brands in the upper C and D level segment. Do appropriate branding for each of the brands in order to benefit the most of a company. Set up a value proposition as a branded organization and set up great recall and credibility of your brands) Your company is a top automobile company established in the entry level C segment of automobiles . Introduce two brands in the A and entry B level and two brands
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INTRODUCTION Dear Sir/Mam…. Thanks for giving me the opportunity to introduce myself. I am _________________________________________________________________________________________ from __________________________________________________________. I was born and raised in ___________________________________________________________________________________________________. Family: - I have family of ____ members. Father is working in ___________‚ My mother is a __________ and we are
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Detective Conan Important Episode List For the sake of those who might want to get into or try to convince a friend to get into Detective Conan for the story but find the insanely high episode count and history of nearly 2 decades daunting‚ I’ve compiled a list of episodes that are actually important as well as listed the reasons I believe them to be important (so you can make your own judgements as you go as to whether you yourself really think you should have to watch them or not). There are tons
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