their quest to acquire and develop new products‚ will the use of the PTSTP method help Pepsi develop new products in order to obtain a sustainable competitive advantage?A product is defined in three levels; core‚ actual‚ and augmented. The core of the product is the benefit it offers the consumer. For the example of colas‚ it could be refreshment‚ energy (sugar and caffeine)‚ alertness‚ or just pleasure. The soda itself is the actual product. The augmented product for a cola could be the recognition
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DRAFT PROPOPSAL OF NEW PRODUCT DEVELOPMENT For every successful new product‚ many new product ideas are conceived and discarded. Therefore‚ companies usually generate a large number of ideas from which successful new products emerge. I work as a strategic manager in Solarland Co.‚ Ltd. This company does business of electronic appliances. As a Strategic Manager‚ I have been directed by my BOD to introduce a new product in Bangladesh. I want to introduce a Solar Based LED TV which will be run with
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MMBGIMS SUBJECT MARKETING MANAGEMENT TOPIC- NEW PRODUCT DEVELOPMENT Submitted to: Prof. Yasmin Singaporewala GROUP MEMBERS NAMES ROLL NO 1. Akanksha Desale 68 2. Shradha Doggala 71 3. Samadan Kakde 81 4. Supriya Pawar 100 5. Kirti Pawaskar
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NPD – Report Part 2 Table of Contents 1. 2. Summary - Part 1 .................................................................................................................................. 3 Idea screening ....................................................................................................................................... 4 2.1 Methods of Idea Screening ................................................................................................................. 4 2.2
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εταιρείας] 1/11/2011 UNIVERSITY OF WALES-BRITISH HELLENIC COLLEGE ASSIGNMENT FOR EBA 314 MARKETING TUTOR: GEORGE PAPADOPOULOS PROJECT MAKERS: MATINA SKLAVOU‚ ALEXIS ZAGORAS‚ GEORGE MICHAEL Sweet Balance Restaurant New Service Development Table of Contests: 1) New Service Development Process 1.1) Company Description 2) Industry Analysis 2.1) Market Trends & the Future 2.2) Competition 2.3) Healthy Food Alternative 3) Screening 4) Swot Analysis
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TABLE OF CONTENTS ACKNOWLEDGEMENT …………………………………………………………………… APPROVAL LETTER ……………………………………………………………………. EXECUTIVE SUMMARY…………………………………………………………………….. THE CHALLENGE ……………………………………………………………………… • Product concept and description ………………………………………………… • Characteristics ………………………………………………………………….. • Strategies to be implemented……………………………................................ • Company’s strategic goals …………………………………………………...... SITUATIONAL ANALYSIS…………………………………………………………………. • Company
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Marketing Plan Laundry is no longer a chore with DIVA! Synergy TABLE OF CONTENTS 1.0 2.0 EXECUTIVE SUMMARY ……………………………………………………… Pg 3 SITUATION ANALYSIS ………………………………………………………...Pg 3 2.1 3.0 4.0 Target Market ………………………………………………………………Pg 4 NEW PRODUCT INTRODUCTION ……………………………………………Pg 5 SWOT ANALYSIS ……………………………………………………………......Pg 6 4.1 4.2 4.3 4.4 Strengths ………………………………………………………………….. Pg 6 Weaknesses ……………………………………………………………….. Pg 7 Opportunities ……………………………………………………………… Pg 7 Threats ……………………………………………………………………
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nature; every flood or drought has its own impact on the Indian economy. Agri-business encompasses whole lot of activities of agriculture sector under one umbrella‚ like integration of production‚ processing and marketing. The process starts at the product level and reaches out to the final consumers through vertical integration. Agribusiness favors Indian farmers in every possible way be it policy‚ climate and several other advantages points that India inherently possess in production. So in this paper
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markets generate intense competition during which new and innovative marketing strategies are required and new and existing products are developed. As a market develops‚ consumers become more experienced and discerning and look for more benefits from the products they choose. Although some organisations ’ products may appear unchanged at this developed stage of a market‚ the more successful businesses re-work existing brands and continue to develop new ones to meet changing consumer needs. The development
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NEW PRODUCT DEVELOPMENT PROPOSAL An assignment in Marketing Management Submitted to Prof. Semila Fernandes BY Avik Chattopadhyay 13020841 Jerin George 13020841078 Neha Venkateshan 13020841 Priyanka Manchanda 13020841097 Srushti Shah 13020841107 Suraj Garg 13020841116 SECTION B BATCH OF 2013-2015 TABLE OF CONTENTS 1. Introduction to the product and company mechanism
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