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    Fax: 44 20 74091313 Website: www.cadburyschweppes.com Mission Statement: Our Core Purpose is: Working together to create brands people love. Vision Statement: Cadbury Schweppes is committed to growing responsibly. We believe responsible business comes from listening and learning‚ and having in place a clear CSR vision and strategy. It also comes from having the processes and systems to follow through and an embedded commitment to living our values. Values:  Clear Objectives  Responsibility

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    9-711-462 REV: MAY 26‚ 2011 DAVID B YOFFIE RENEE KIM Cola Wars Contiinue: Coke C an nd Pepsi in 20110 oke and Pepsi vied for “t hroat share” o of the world’ss beverage m market. For more than a century‚ Co The most intense battles in the so-called colla wars weree fought over the $74 billio on carbonated soft drink (CSD) industry in the Un nited States.1 In a “carefu ully waged co ompetitive strruggle” that llasted from 1975 through the mid-199 90s‚ both Cok ke and Pepsi achieved average annual

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    Ducati Harvard Case

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    Despite its strong focus on the American market‚ it recently increased its presence in Europe by fine-tuning some bikes to fit European taste. Experts consider Harley-Davison the prototypical example of a “lifestyle” company. The choice to expand the business is wise‚ but venturing into the cruiser market would not be a good idea. For starters‚ the cruiser market has been dominated by Harley Davidson since it began in 1903. Harley has seen 15 consecutive years of record revenues and net income‚ making

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    Coke Zero Behavior Intention

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    Drink Brand 27 Table 1: Sample Profile 25 Table 2: Favorite Drink 26 Table 3: Favorite Soft Drink Brand 27 Table 4: Importance of Criteria 28 Table 5: Calories Concern * Gender Crosstabulation 29 Table 6: Coke Zero Recognition 29 Table 7: Media 30 Table 8: Times Drinking Coke Zero within last week 31 Table 9: Mean and Standard Deviation from each Construct 31 Table 10: Hypothesis 1-1 32 Table 11: Hypothesis 1-2 32 Table 12: Hypothesis 1-3 33 Table 13: Hypothesis 2-1 34 Table 14: Hypothesis

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    Company still need achieve goal of maximizing profits through vending machine sales. o Consumers may choose cold water instead of a coke to quench thirst on hot days. o Do coke products actually quench thirst in extreme temperatures due to the sugar and caffeine content? • Rationales o Consumers could decide to buy another brand of beverage instead of a coke product‚ e.g.‚ water or nothing at all. o Company can maximize profit by re-evaluating how to increase vending machine sales based on

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    Harvard Stevens Case

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    face serious penalties‚ legal fees‚ and even go to jail. In support of exclusions from gross income relating to discharge of indebtedness‚ Stevens v. Commissioner 2008 is a primary example as the court case was held in the United States Tax Court. Gerard Stevens was held responsible for determining a $21‚323 deficiency in his Federal Income Tax for 2003 and the argument was whether Stevens failed to include in income his discharge of indebtedness or if he was liable for the accuracy-related penalty

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    Harvard Social Enterprise

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    BBOP COURSE SCHEDULE SESSION 1 – INTRODUCTION Module: Social Enterprise Session 2 Grupo Elektra Materials Grupo Elektra (CASE) "Serving the World’s Poor‚ Profitably" (READING) Materials Ancora: A Private University in the Health Care of the Poor (CASE) Module: Social Enterprise Session 3 Ancora: A Private University in the Health Care of the Poor Session 4 Narayana Hrudayalaya Heart Hospital: Cardiac Care for the Poor Module: Social Enterprise Materials Narayana Hrudayalaya Heart Hospital

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    A quick guide to Harvard Referencing This is the Library’s guide to Harvard referencing. The Library recommends that you check with your tutor before using this guide as they may have produced their own guidelines. There are two parts to Harvard referencing: 1. Citing within the text - All ideas taken from the work of another (whether directly quoted or put into your own words) need to be identified within your assignment by adding the author’s surname‚ year of publication and page number in brackets

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    Coke Wars Case Study

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    combination of concentrate producers‚ bottlers‚ retail channels‚ and suppliers plus the wide spread availability of CSD’s and their availability in diet and numerous other flavors. 2. Compare the economics of the concentrate business to that of the bottling business: Why is the profitability so different? - Concentrate producers‚ produced cheap concentrate product that was promoted and advertised successfully. The cost to build and run a manufacturing facility was relatively little ‚ concentrate

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    Coke/Pepsi Swot Analysis

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    Coke Strengths: 1. In 1993 Coke held a 59% share of the fountain market—using it to promote the brand further. 2. Coke earned a high percentage of its profits in the international market. They established themselves with the help of “ ‘anchor bottlers’—large‚ committed‚ and experienced bottling outfits like Norway’s Ringnes and Australia’s Amatil” 3. During WWII Coke was able to establish itself in the European and Asian markets with the help of the government because it was being

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