The pros and cons of introducing the ACTA It seems rather safe to call the Anti-Counterfeiting Trade Agreement (ACTA) the most controversial treaty of a long time. It seeks‚ according to its proponents‚ to curb the illicit trade of counterfeit goods and generic medicines‚ as well as ubiquitous copyright infringement[1]. That last purpose appears to be the gist of the ACTA‚ what with intellectual-property-based organizations such as the Motion Picture Association of America being active in
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com/cgi/content/refs/61/7/965 Downloaded from http://hum.sagepub.com at Univ of Technology Sydney on March 31‚ 2009 Human Relations DOI: 10.1177/0018726708093904 Volume 61(7): 965–987 Copyright © 2008 The Tavistock Institute ® SAGE Publications Los Angeles‚ London‚ New Delhi‚ Singapore http://hum.sagepub.com The regulation of smoking at work Joanna Brewis and Christopher Grey A B S T R AC T Smoking was for most of the 20th century a normal part of everyday life in western society‚ including work organizations
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ABSTRACT This case is about the global water sustainability initiatives undertaken by The Coca-Cola Company (Coca-Cola). It details the activities undertaken by Coca-Cola’s management and employees to contribute to the benefit of the society and community in which the company operated by pledging to return all the water it used in its operations back to the environment. On June 5‚ 2007‚ Coca-Cola and the World Wildlife Fund (WWF) launched a global project that focused on water conservation. Coca-Cola
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expectations and desired outcomes were directed at upper management to find better ways to connect with the employees and launch new initiatives in the ever-fast changing market. Coca-Cola Enterprises (CCE) faced strong competition from other beverage companies and needed a way to work more effectively with its customers and partners. This required innovation and a new way of communicating within the corporation. In 2008‚ CCE acknowledged that the current communications platforms were no longer enabling
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htm/ (accessed 19/08/2007). • Margaret River Dairy Company. N.d. ‘Manassen Foods Australia ’. http://www.mrdc.com.au/history.html/ (accessed 12/08/2007). • Mercer‚ C. 2006. ‘France offers more aid to dairy sector ’. http://www.foodanddrinkeurope.com/news/ng.asp?n=67515-france-eu-prices/ (accessed 12/08/2007).
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Mohamed Saada. Coke vs. Pepsi War Overview: In 1985 Coke has introduced a new Coke product replacing its old Coke Formula that has been around for almost 100 years. The reaction has been outrageous by the consumers who resisted the new Coke forcing the company to go back in its decision and sell the two products together. My opinion is that the mistake was partially being a wrong strategic call and partially a mistake in interpreting the market research date. On the strategic call‚ Coke was losing
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think of refreshment‚ think of ice cold Coca-Cola. 1941 - Coca-Cola is Coke! 1942 - The only thing like Coca-Cola is Coca-Cola itself. 1944 - How about a Coke? 1945 - Coke means Coca-Cola. 1945 - Passport to refreshment. 1947 - Coke knows no season. 1948 - Where there’s Coke there’s hospitality. 1949 - Coca-Cola ... along the highway to anywhere. 1952 - What you want is a Coke. 1954 - For people on the go. 1956 - Coca-Cola ... makes good things
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Case #14 Coke vs. Pepsi‚ 2001 Synopsis and Objectives Set in December 2000‚ immediately after the merger announcement between PepsiCo‚ Inc.‚ and the Quaker Oats Company‚ this case asks to examine the implications of the merger for the rivalry between the Coca-Cola Company and PepsiCo and for value creation by each firm. Because the merger would allow PepsiCo to control Gatorade‚ which held an 83% share in the sports-drink market‚ PepsiCo would further strengthen its already wide lead
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Coke Wars Case Analysis: Competition‚ Strategy‚ and Implications Webster University Summer 2012 INTRODUCTION The rivalry between Coca-Cola & Pepsi can be deemed as legendary‚ “the top soft drink competitors in the world spend millions of dollars yearly to try and convince you that their version of soft drink is better” (Dotson pg 1).
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Coke Blāk Case Analysis I. Summary: Coca-Cola is the world’s largest non-alcoholic beverage manufacturer. The company has been in existence for more than 120 years and offers more than 3‚500 products in more than 200 countries. Within the past 10 years‚ the carbonated beverage industry has experienced a decline in sales. This drop in sales is most likely associated with more knowledgeable consumers and the facts presented that link obesity to the high amounts of sugars in these beverages. In the
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