The advent and prosperity of the Internet has provided many marketers with a platform to spread brand awareness. E-Marketing is defined by Chaffney as “The management and execution of marketing using electronic media such as the web‚ e-‚mail‚ Interactive TV‚ IPTV and wireless media in conjunction with digital date about customers characteristics and behaviours”(Chaffney‚ 2006 p. 10) In “2009 brands spent half a billion pounds on internet advertisers‚ up from £114 million in 2002“(mintel‚2010) This
Premium Marketing Internet marketing
Introduction The Manila Ocean Park is an oceanarium in Manila‚ Philippines. It is owned by China Oceanis Philippines Inc.‚ a subsidiary of China Oceanis Inc.‚ a Singaporean-registered firm that has operated four oceanariums in China. It is located behind the Quirino Grandstand at Rizal Park. It opened on March 1‚ 2008. In terms of floor space‚ the 8‚000 square meters (86‚000 sq ft) oceanarium is larger than the Sentosa Underwater World oceanarium in Singapore‚ and features a 25-metre (82 ft) underwater
Premium Manila Philippines Ocean
Internet Addiction Advances in technology have brought drastic changes into our everyday lives. Not too long ago‚ telephones were hung on walls‚ facts were found in books‚ and people had to take a trip to a record store if they wanted to buy the latest music (“Top 25: Technological Breakthroughs”). These simple tasks now seem prehistoric to us and too much of a hassle to accomplish. We are now living in the 21st century‚ and we have put that lifestyle behind us. Technological advances have
Premium Internet Internet access
Internet Piracy has become a worldwide phenomenon. In the U.S. alone more than 100 songs are downloaded every minute. With this growing problem‚ 3 main groups suffer. The recording artist suffers financially‚ the RIAA (The Recording Association of America) also suffers financially and finally the downloader suffers if caught. This catch 22 tool has been a thorn in the side of technology since its introduction in 1999. Since then‚ downloading- or peer-2-peer sharing- has become one of the worst acts
Premium Peer-to-peer Universal Music Group Music industry
Table 4.10 Hypothesis- H1: Organizational Culture is negatively correlated with Organizational Communication. Ha: Organizational Culture is correlated with Organizational Communication. Interpretation: - The Correlation coefficient is 0.805 which indicates the positive association between the Organizational Culture and organizational communication. Which tell us that the culture of any organization is positively related to
Premium Management Strategic management Marketing
How The Internet Has Changed Books The book industry has always been an integral part of society. However‚ recent surges in technology‚ especially the internet‚ have put this industry under pressure and have transformed it into a broader‚ more competitive entity. In the past‚ the book store was the only pace to buy and sell books but these buildings could be soon be obsolete with the introduction of online shopping for books and the more impressive and rapidly growing industry of e-books‚ as seen
Free E-book Book Printing
April 2012 Disadvantages of the Internet The internet has been the most phenomenal introduction in the world of communication in history. While with every single latest technology‚ the internet has its own disadvantages. Today the internet has become the most influential communication device for people around the globe. Some of the disadvantages of the internet are social disconnect‚ the security of children using the web‚ spamming and privacy. The internet has the possibility to imply damage
Premium World Wide Web Internet Sociology
KQ Unit 2 Different societal institutions such as the family‚ government and religion‚ have been seen to have an impact on marriage. The government plays a role in marriage and mate selection when divorce raises issues. Not only does the government play a role in marriage and mate selection‚ religion also raises conflict for married couples‚ such as where and how a couple may get married‚ and if the religion supports the legal issue of divorce. Lastly‚ family plays a important role in marriage
Premium Marriage
Have you ever wondered how the Internet has impacted our lives?! We are using the Internet almost every now and then‚ everyday. The evolution of the Internet has triggered massive enhancement in the abilities of the modern man to share information around the globe. In a way‚ it has revolutionised the fate and face of the world and how! This resource elucidates some of the key contributions of the Internet to the world‚ at large. Internet is the short
Premium World Wide Web Internet
diversifying MTV into international markets could have affected MTV’s original American audience. By going into international markets MTV could have lost its focus on attracting American audience by creating programs that would address the needs and interests of other nationalities. So by trying to gain attention from non Americans there was a risk to decrease the American audience. Americans could have felt that MTV is no longer for Americans . The internet became an international market because people
Premium MTV United States Culture