company has not adequately invested in developing tools to conduct market surveys; to develop effective marketing strategies‚ appropriate marketing programs and proper marketing communication to build its brand equity. 1. Costumer-based brand equity Keller (2003) defined customer-based brand equity as “the differential effect that brand knowledge has on customer response to the marketing of that brand”. When customers respond more positively to a product/service and the way it is marketed when its brand
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Raising Equity Capital When a private company decides to raise outside equity capital to fund there firm‚ they can turn several potential sources‚ these include Angel Investors‚ venture capital firms‚ institutional investors and corporate investors. Angel investors are individual investors who buy equity in small private firms (often friends of relatives) and are usually the first round of outside financing typically receiving a sizeable equity share. Venture Capital Firm (VCF) is a limited partnership
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Browse > Area and Ethnic Studies > African Studies View HTMLDownload PDF The African AIDS Epidemic: A History‚ and: AIDS in Nigeria: A Nation on the Threshold (review) Ezekiel Kalipeni‚ Richard O. Djukpen From: African Studies Review Volume 50‚ Number 1‚ April 2007 pp. 197-199 | 10.1353/arw.2005.0113 In lieu of an abstract‚ here is a brief excerpt of the content: These two books are a welcome addition to the growing body of literature that draws attention to the social‚ cultural‚ political
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Given its higher volatility‚ should we expect Microsoft to have an equity cost of capital that is higher than 10%? No‚ Microsoft is diversifiable and it will not be affected by the changes in the market. We do not expect Microsoft’s equity cost of capital to be higher than 10%. Each stock carries its own weight. B. What would have to be true for Microsoft’s equity cost of capital to be equal to 10%? In order for Microsoft’s equity cost of capital to be 10% its beta will have to be 1. 4. Suppose
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EQUITY VALUATION MODELS Equity Valuation -Determining the total value of a company involves more than reviewing assets and revenue figures. An equity valuation takes several financial indicators into account; these include both tangible and intangible assets‚ and provide prospective investors‚ creditors or shareholders with an accurate perspective of the true value of a company at any given time Significance of Equity Valuation Model -Equity valuations are conducted to measure the value of
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What are the exceptions to the maxim “equity will not assist a volunteer? Give factual examples to support answer and relevant cases. There are certain known exemptions to the rule that equity will not assist a volunteer . a) These are where the proposed donee has acquired title to the property by being chosen as administrator of the donor’s estate . That is if a donor has endeavored to create an instant bequest inter vivos to a donee which have not passed by reasons of the fact that the lawful
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the right country‚ the United States‚ at the right time (1930)”. None of us has a say in where he is born‚ but we can do something about it for our children. I therefore wish to discuss each factor associated with quality of life as related to Nigeria and plead for suggestions from all of us on how to improve on them so as to make this country a good place for us to live: * Material wellbeing as measured by GDP per head: The gross domestic product (GDP) or gross domestic income (GDI) is
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DYNAMICS OF CONSTITUTIONAL DEVELOPMENT IN NIGERIA‚ 1914-1999 Abstract: This article examines the intractable problem of constitutional engineering in Nigeria. It is asserted that the drafting of constitutions is a recurring decimal in Nigeria’s chequered political history. Right from the colonial period‚ Nigerians were barely involved in the art of constitution making while the British colonial overlords employed constitution making to consolidate their imperial strategies. Post colonial Nigerian
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MARKETING PROBLEMS OF SMALL SCALE INDIGENOUS PHARMACEUTICAL MANUFACTURING COMPANIES IN NIGERIA TABLE OF CONTENT Title page Certification Dedication Acknowledgement Abstract Table of content CHAPTER ONE 0. INTRODUCTION OF “MARKETING PROBLEMS OF SMALL SCALE INDIGENOUS PHARMACEUTICAL MANUFACTURING COMPANIES IN NIGERIA 1. Background of the Study 2. Statement of the problem 3. Objective of the Study 4. Research Hypothesis 5. Scope of the Study 6. Significance of the Study
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Can Sports help enhance gender equity? Based on Olympic Games 113 years ago‚ in 1900‚ the first women participated in the Olympic Games‚ 22 women participated in the two events‚ Tennis and Golf for female athletes. After another four years‚ in 1904 the first medals were given out to the champions of the 6 participants‚ which now also had the chance to compete in Archery. In the London Olympics 2012‚ there were over 302 events and on 140 of them women were permitted to compete. That’s why these
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