The country I would choose to launch the Indian Fast Food would be Bulgaria. In order to evaluate the marketing strategy we have to make research and to discover the differences between the Bulgarian and the UK market 1. Fast food in Bulgaria There is a little amount of information regarding the fast food market free on internet. A survey‚ done by Synovate (Synovate‚ 2009)‚ shows that the Bulgarians love fast food more than that Americans and the Brits. According to the survey more than 68%
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Fast food is the term given to food that can be prepared and served very quickly‚ first popularized in the 1950s in the United States. While any meal with low preparation time can be considered fast food‚ typically the term refers to food sold in a restaurant or store with preheated or precooked ingredients‚ and served to the customer in a packaged form for take-out/take-away. Fast food restaurants are traditionally separated by their ability to serve food via a drive-through. The term "fast food"
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to submit this document to your instructor. The instructor should then be able to see the entire process you took to create your final draft. “Over the last three decades‚ fast food has infiltrated every nook and cranny of American society‚” writes Eric Schlosser in Fast Food Nation. In the beginning‚ the fast food restaurant started with a cafeteria-style restaurant known as the “Automat” in New York on July 7‚ 1912. Then‚ in 1921‚ White Castle restaurants were started in Wichita‚ Kansas
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Effects on Eating Fast or Processed Foods Today‚ many people eat fast and processed foods instead of a home cooked meal. Most people think that fast food is fast‚ cheap and convenient. However‚ at the same time‚ fast food is contributing to a big social problem in the United States. In the US alone eight out of ten adults over the age of 25 is overweight due to fast and or processed foods‚ and not eating the right types of food. It’s important to obtain a healthy diet or the effects can be horrific
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Advantages and Disadvantages of Eating Fast Food Eating is one of the human’s activities that it is enjoyable. There are many kinds of food available to eat‚ no exception is fast food. Fast food is a kind of meal which is prepared or served quickly. Some people argue that by eating fast food‚ they may get the advantages and disadvantages. These reasons will be illustrated in the following essays. The advantage of consuming fast foods is that it can save time. Fast foods‚ such as hamburger and pizza only
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The Effects of the Western Fast Food Diet In recent decades there has been a change in the global food and nutritional profile‚ where "left the scene" the traditional food‚ and fast foods came on to the scene. With the convenience of today’s world and with all the technological advances‚ people are induced to sedentary conditions‚ thus leaving to conduct physical activity and lose weight. The energy regulation‚ determined by alimentation
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factors of influencing the fast food restaurant Chinese fast food is not something new. But fast food is not an original Chinese conception. Traditionally Chinese people value a certain kind of elegant and slow table manners‚ which symbolize health and politeness. The development of Chinese fast food can be traced to 1980s-1990s‚ when Western fast-food giants entered the Chinese market in order to attract more Chinese consumers. As a result of this‚ Chinese-style fast food emerged and it soon gathered
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dollars are spent on food purchased away from home in the average American family. The numbers are even more increasing to single status Americans. Don’t get me wrong‚ I like fast food‚ but it doesn’t come close to a home cooked meal. Home cooked meals are comfort foods that help a family bond. Whether it is a recipe passed down for generations‚ or culinary discovery made inventive genius‚ nothing beats a good home cooked meal with family. The main temptation to indulge in fast food is its convenience
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their food than the social problems. Sinclair says‚ “I aimed at the public’s heart…and by accident I hit in the stomach.” (pg3). After several years‚ Sinclair fighting the injustice system‚ finally society began to change and started to form unions in various meatpacking industries. However those unions didn’t last too long as fast food industries started impact the society in the 1960’s. Now almost century has past and another book was written‚ Fast Food Nation by Eric Schlosser. Fast Food Nation
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Did you know that economists have estimated in a new study that banning fast food advertisements from children’s television programs would reduce the number of overweight children in the U.S. by 18 percent‚. This is from an article titled TV Ads Contribute to Childhood Obesity‚ Economists say by Roni Rabyn writing for the New York Times in 2008. The question I am answering today is‚ Should the government regulate TV advertising directed towards children? The answer is yes the government needs more
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