___________________________ Do you like chocolates? Very much Okay Not much Not at all How many times you buy chocolates? Once every day 2- 3 times a week Once a week On special occasions only Others‚ please specify What do chocolates signify to you? ________________________________________ Where do you normally buy chocolates from? Your local kirana shops Supermarkets like Big Bazaar Rate your preferences in choice of chocolates on a scale of 1-5 (5 being highest
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Cadbury Dairy Milk Background: Cadbury dominates the chocolate market in India with a 70% share of the market. Cadbury Dairy Milk is its largest chocolate brand which accounts fro a third of every chocolate bar consumed. The Task: In 2005 the task before Cadbury Dairy Milk was to increase its consumer franchise. The Strategy: * The task was to get the youth audience to adopt Cadbury Dairy Milk in the sweet eating or " muh meetha karna" moments * The campaign of " Jab Pappu Pass
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Harvesting Cacao is Hard Work We tend to think of chocolate making as an assembly-line process. Most people picture automated presses plopping out candies onto conveyor belts at speeds unmatched by humans. But before cacao reaches the machinery of a chocolate factory‚ it must first pass through the hands of a farmer. Making chocolate takes years of manual labor. Like most agricultural crops‚ cacao must be closely monitored by farmers. They regularly walk their fields and check for pests‚
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The Nestlé Roadmap to Good Food‚ Good Life Operational pillars Growth drivers Nutrition‚ Health and Wellness Emerging markets and Popularly Positioned Products Innovation and renovation Consumer engagement Cr ea Out-of-home consumption Su st ai Complia nce – lue d Va are Sh Operational efficiency y lit bi a n g tin Whenever‚ wherever‚ however Our objective is to be the leader in Nutrition Health and Wellness‚ and the industry reference for financial performance‚ trusted by all stakeholders
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1. INTRODUCTION OF SUPPLY CHAIN The movement of materials as they flow from their source to the end customer. Supply Chain includes purchasing‚ manufacturing‚ warehousing‚ transportation ‚customer service ‚demand planning ‚ supply planning and Supply Chain management. It is made up of the people‚ activities‚ information and resources involved in moving a product from its supplier to customer. Although this Supply Chain definition sounds very simple‚ effective management of a Supply Chain can be a
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2007 press release‚ we would definitely invest in this company. According to Peter Brabeck-Letmathe Chairman and COE‚ “2006 was another record year for Nestlé.” “We are seeing the benefits of the Group’s transformation into a nutrition‚ health and wellness company‚ with stronger innovation and branding‚ as well as improved efficiency.” Nestlé has sought to diversify their portfolio with the acquisitions of Uncle Toby’s‚ Jenny Craig and Novartis Medical Nutrition giving them a strong competitive
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Introduction Nestlé S.A.‚ based in Vevey‚ Switzerland is the world’s largest food company with sales of $65.5 billion in the last fiscal year. Nestlé S.A. provides quality brands and products that bring flavour to life every day. From nutritious meals with to baking traditions to advancing life for pets‚ Nestlé S.A. makes delicious‚ convenient‚ and nutritious food and beverage products that enrich the very experience of life itself. That’s what “Nestlé‚ Good Food‚ Good Life” is all about. Hence
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NESTLÉ CONFECTIONARY — INTERNSHIP REPORT BACKGROUND OF HOST ORGANIZATION EXECUTIVE SUMMARY This is an internship report regarding the Confectionary Products of Nestlé including Kit Kat‚ Polo and fox Candies. It starts with an introduction about Nestlé followed by the history of Nestlé. It gives a briefing about all the brands of Nestlé. This report also includes the market mix of the product. All the 4P’s of marketing mix for the product has been discussed and explained to reveal the significance
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Nestle is not only Switzerland’s largest industrial company‚ but it is also the World’s Largest Food Company. The mission statement emphasizes on the fact that Nestle products are available in nearly every country around the world. Wherever one may live‚ only Nestle can provide the best and most reliable food and beverage products to meet his/her needs throughout the day‚ throughout the life. Especially‚ people on the move want to be able to find good food wherever they are‚ whatever the time of
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Nestle Company Overview Mission Statement Nestle believe that research can help us make better food so that people live a better life. Good Food is the primary source of Good Health throughout life. We strive to bring consumers foods that are safe of high quality and provide optimal nutrition to meet physiological needs. In addition to Nutrition‚ Health and Wellness‚ Nestle products bring consumers the vital ingredients of taste and pleasure. As consumers continue to make choices regarding
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