INTRODUCTION TO MARKETING Current Marketing Fundamentals Course Web Site Background What is marketing? Almost every marketing textbook has a different definition of the term "marketing." The American Marketing Association (AMA) uses the following: "The process of planning and executing the conception‚ pricing‚ promotion‚ and distribution of ideas‚ goods‚ and services to create exchanges that satisfy individual and organizational objectives." From this definition‚ we see that: Marketing
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Introduction of GSC In 1987‚ PPB Group and Golden Harvest (Int.) Ltd of Hong Kong jointly established Golden Communications (M) Sdn Bhd to operate a chain of cinemas in Malaysia which were leased from Shaw Brothers (M) Sdn Bhd – a pioneer in Malaysian film industry. GSC launched their website www.gsc.com.my in 1998. In 1999‚ opening GSC Mid Valley at Mid Valley Megamall‚ Kuala Lumpur. GSC Mid Valley is Asia’s largest multiplex with 18 screens. The Gold Class auditorium was introduced to
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Vodafone Essar VODAFONE ESSAR LIMITED Type: Private Founded: 1994as of Hutchison Essar Headquarters: Mumbai‚ India Key People: Asim Ghosh – M.D Industry: Telecom Products: Mobile Telecommunication operator Website: Vodafone India Vodafone Essar‚ previously Hutchison Essar is a cellular operator in India that covers 16 telecom circles in India. Despite the official name being Vodafone Essar‚ its products are simply branded Vodafone. It offers both prepaid and postpaid GSM
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Writing an Introduction The whole introduction should consist of five characteristic sentences‚ each defining a specific part of introductory description of the soon-to-be written essay. These are about: 1. a general topic 2. narrowing the topic down 3. restating the question 4. author’s opinion 5. a controlling sentence A universal language Think critically about the following statement. A universal language should replace all languages. Discuss the advantages and disadvantages
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responsible global citizen. A multi-faceted family of companies. An ethical business. Samsung is all of these and more. At Samsung Group and Samsung Electronics‚ we uphold a belief in shared responsibility - to our people‚ our planet and our society. Across the company‚ we hold ourselves to the highest standards so that we can more effectively contribute to a better world. From its beginning as a small export business in Taegu‚ Korea‚ Samsung has grown to become one of the world’s leading electronics
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CHAPTER I INTRODUCTION OF THE COMPANY RCP ENGINEERING WORKS was established in 1990. The combination of experience‚ technology and efficiency makes their team of engineers‚ technical staff of their marketing ‚ fabrication and services‚ the ideal choice. RCP ENGINEERING WORKS is customer-oriented company. They work closely with their customers to identify problems‚ recommending solutions‚ finding the right applications‚ and providing their customers in the industrial‚ commercial‚ agricultural
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Introduction Visual illusions are a major tool in studying neural circuits‚ brain functions‚ construction of visual perception etc. The article that follows‚ discusses the correlation between visual illusions and characteristics of perception by brain that lead to them. The article is an overview of one of the most interesting fields of psychology. For thorough discussion of the subject‚ it is necessary to understand and clarify the essential definitions and terminologies involved. The most
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Introduction to Hospitality Miroslava Dimitrova Ph.D Accommodation sector Hospitality = Hotels + Restaurants Lodging Industry Hospitality industry: Provision of accommodation as well as food and beverage services to short-stay guests on paying basis. The Pineapple Tradition • Symbol of welcome‚ friendship and hospitality • Recognized internationally • Foundation for concept of “SERVICE” Types of Accommodation • Hotels • Farm houses (Guest houses)‚ bead and breakfast (BB)
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MBA503 - Marketing for Managers Session 1 2013 Faculty of Business School of Management and Marketing CSU Study Centre Melbourne Internal Mode Subject Coordinator Belinda Fridey Subject Overview Welcome to a new session of study at Charles Sturt University. Marketing is an enterprise wide opportunity for any organisation to understand its customers and the markets they might wish to participate in. Marketing management is concerned with identifying‚ entering and developing markets and aligning the
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INTRODUCTION Tourism is characterized as service and experience product of which destination attributes that are very important in attracting local and international tourists to make their first time and repeat visits. Motivation is defined as “a state of need‚ a condition that serves as a driving force to display different kinds of behavior toward certain types of activities‚ developing preferences‚ arriving at some expected satisfactory outcomes”. A place like Kawasan Falls is a premier
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