CASE STUDY: Jollibee Foods Corporation (A): International Expansion Problem Statement: The newly appointed head of International division Mr Manolo .P. Tingzon is pondering into three key opportunities that the firm Jollibee Food Corporation facing whether to enter the small PNG(Papua New Guinea) market where it will be a first mover‚ to expand into Hong Kong where is an existing base but the local people doesn’t like Jollibee’s Philippines-based fast food model‚ and a proposal to share the
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Jollibee: The Force Within the Empire Acosta‚ Grace Cielo I. Gallardo‚ Euna Anne R. Meria‚ Alexander James A. Villalon‚ Geneeva P. III. Case Problem How will Genee Lopez evaluate the proposals of Mr. Artiaga and Mrs. Ng given that they would like to open a store at same location? IV. Case Objective The objectives in analyzing and solving the case are to identify which of Mr. Artiaga and Mrs. Ng’s proposal will be given approval and to determine the factors that will affect the place
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Business Practices of Jollibee I. Quality Product and Services Jollibee’s growth is due to its delicious menu line-up – like its superior-tasting Chickenjoy‚ mouth-watering Yumburger and Champ hamburger‚ and deliciously satisfying Jollibee Spaghetti complemented with creative marketing programs‚ and efficient manufacturing and logistics facilities. II. Customer Satisfaction Customer satisfaction has always been key to Jollibee’s success. Never losing sight of its goals‚ Jollibee has grown to be
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Jollibee acquires Mang Inasal The country’s biggest food retailer is acquiring majority control of a fast-growing barbeque fastfood chain in a continuing bid to beef up its business portfolio. Jollibee Foods Corporation (JFC) disclosed to the Philippine Stock Exchange that it is acquiring 70% of the shares of Mang Inasal for Php3 billion. This came as a surprise
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Instructor Submitted by: MATTHEW LARR G. ESTOPEREZ Name of student July 5‚ 2008 I. BACKGROUND OF THE STUDY The case gives an idea about how the competition influenced Jollibee’s strategy‚ both domestic and international. Jollibee ‚which was a Filipino chain of restaurants‚ was forced to change their strategy with the entry of McDonalds in Philippines‚ which later transformed the company into a global company .The company faced serious challenges with their international exposure
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Assume you have been appointed as a marketing consultant for Jollibee. As part of the international expansion program‚ the management wants you to prepare a report to identify marketing opportunities. The report should cover the following information: a) Identify three potential markets for expansion Jollibee Foods Corporation (JFC) is banking on franchising and overseas expansion to continuously boost its earnings in the long run. The aggressive expansion program is in line with doubling the company’s
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BUSINESS FINANCE 2 Investment Analysis Brief Company Background Jollibee Foods Corporation (JFC) is the Philippines’ largest Food Service business and is continuously expanding its presence in foreign countries. It has a System Wide Sales of P117.9 billion and a Net Income of P5.4 billion in 2014. JFC has a total store network of 2‚951 stores worldwide as of March 31‚ 2015. In the Philippines‚ JFC’s store network totals to 2‚335: Jollibee brand 869‚ Greenwich 216‚ Chowking 419‚ Red Ribbon 334‚ Mang
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Jollibee Foods Corporation Jollibee Foods Corporation owned by the Tan family began in 1975 as a basic ice cream parlor and subsequently expanded its menu offering in the form of sandwiches and hamburgers as a result of the increased cost of oil and the President Tony Tan Caktiong (TTC) anticipated ice cream prices to soar. The company culture was developed on the Five F’s: Flavor‚ Fun‚ Flexibility‚ Family atmosphere and Friendliness. The years to follow‚ Jollibee Foods began to expand domestically
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Point of View: Genee Lopez‚ Asst. VP for Franchising Jollibee Food Corporation II. Problem: Who should be awarded the franchise‚ Mr. Artiaga or Mrs. Ng? III. Objectives: 1. To review the franchise process of Jollibee Food Corporation; 2. To assess suitability of applicants vis-à-vis application process criteria; and 3. To make a recommendation on who to award the franchise. IV. Areas of Consideration 1. Jollibee Food Corporation has an existing selection process for its
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HISTORY In 1975‚ Tony Tan Caktiong and his family opened a Magnolia Ice Cream parlor in Cubao.. THE ORGANIZATION Jollibee Foods Corporation is the parent company of Jollibee‚ a fast-food restaurant chain based in the Philippines. ORGANIZATIONAL STRUCTURE JOLLIBEE LA UNION 3 Bryan G. Heruela RM (Restaurant Manager) or TQA (Total Quality Assurance) Joan Decena ARM 1 (Assistant Restaurant Manager 1) or PQM (Production Quality Manager) Vince Laraya ARM 2 (Assistant Restaurant
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