successful though it eventually outsold the ice cream product. In January 28‚ 1978‚ Tom Tan and his brothers formed the Jollibee Foods Corporation (JFC). As they made a fast-food outlet‚ they decided to develop an own brand including a mascot‚ a menu that would look appealing to the Filipino palate and they brought the promise of “Langhap Sarap” or smells good so it must be good. Jollibee is the largest fast-food chain in the Philippines and they maintained to manage its dominant position. It was also
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Jollibee Foods Corporation Jollibee Foods Corporation (JFC) was incorporated on January 28‚ 1978. JFC’s principal business is the development‚ operation‚ and franchising of quick-service restaurants under the trade name "Jollibee". In the Philippines‚ JFC also has‚ as subsidiaries‚ Fresh N’ Famous Foods‚ Inc.‚ which develops‚ operates and franchises quick-service restaurants under the trade names "Chowking"; "Greenwich"; Red Ribbon Bakeshop‚ Inc.‚ which develops‚ operates and franchises restaurants
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JOLLIBEE FOODS CORPORATION: INTERNATIONAL EXPANSION A Case Study CASE BACKGROUND Jollibee Foods Corporation (JFC) is the most successful fast food chain in the Philippines. It started out as an ice cream parlor owned by the Tan family‚ headed by Tony Tan Caktiong (TTC) as President. Brought about by oil crisis which doubled the price of ice cream‚ JFC diversified into hamburgers in the year 1977. Jollibee’s philosophy is epitomized by “Five Fs” – Friendliness‚ Flavorful food‚
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International Division that Tingzon inherited‚ where and how should Jollibee expand next? Assessment: Jollibee Foods Corporation recognizes that a reconfiguration of its international strategies will assist the company in embarking on a plethora of opportunities outside of its existing markets. New Guinea‚ Hong Kong‚ and the United States offer the chance for the company to grow its brand globally‚ but success is not guaranteed. Jollibee can capitalize on its regional success on a larger scale by undertaking
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Introduction Jollibee is a fast food chain that is based in Manila‚ Philippines. Inspired by Tony’s chef dad back in 1977‚ the home style hamburger quickly became an instant hit among the Filipino’s market. Today‚ Jollibee is a family of a total of 750 stores across worldwide in countries like Vietnam‚ Qatar‚ Saudi Arabia and more. (Jollibee.com.ph‚2013) Now‚ based on the article‚ Jollibee is considering to expanding into three different countries and they are Papua New Guinea‚ Hong Kong‚ and
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The history of Jollibee dates back to 1975‚ when a Filipino entrepreneur Tony Tan Caktiong (Tony) set up a two-outlet ice cream parlor business in the city of Manila. His father used to operate a kitchen in Fujian (China)‚ which was where Tony’s association with the food services business began. Though the ice cream parlor business was doing well‚ Tony wanted to do something bigger in the foods business - in the form of a fast-food outlet chain. His vision was inspired by the global popularity of
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Introduction Jollibee Foods Corporation Company Background Tony Tan Cacktiong founder of Jollibee Foods Corporation tells a story about the success story of his company. There are many other stories about Tan and Jollibee that many people didn’t know about‚ and that would have remained unknown‚ If Tan hadn’t bested successful entrepreneurs from 30 other countries to win the “World entrepreneur of the year” Award in Montecarlo‚ Monaco‚ on May 28‚ 2004. Tan had always been low-key and media-shy
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JOLLIBEE FOODS CORPORATION (JFC) A Written Analysis of a Case by Lloyd Ty Brief Synopsis of Data In 1995‚ AB Capital and Investment Corporation was tapped by the UP Foundation‚ Inc. (UPFI) to manage an equity fund of 2.5 million pesos‚ which is a small portion of their 260 million peso endowment fund. The interests earned from the fund‚ which is used to support the professorial chair requirements of the University‚ has dropped due to a decline in the returns of treasury bills - that being the
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“Acting-Up Theory” A research work Presented to faculty of College of Arts and Sciences In Partial Fulfillment of the Requirements in Theories of Personality Developers: Lyra Nadine Z. Semaña Alvin Dimaano October 2013 INTRODUCTION Have you ever seen a child who has a tantrums? It made us wonder on what or how a child has this kind of attitude.It makes us think on how tantrums can be triggered and on how can this be prevented. Tantrums are a normal and universal childhood
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Jollibee Foods Corp. Fundamental Company Report Including Financial‚ SWOT‚ Competitors and Industry Analysis Phone: +44 20 8123 2220 Fax: +44 207 900 3970 office@marketpublishers.com https://marketpublishers.com Phone: +44 20 8123 2220 https://marketpublishers.com Jollibee Foods Corp. Fundamental Company Report Including Financial‚ SWOT‚ Competitors and Industry Analysis Date: Pages: Price: ID: April 1‚ 2015 50 US$ 499.00 J630A7D8387BEN Jollibee Foods Corp. Fundamental Company Report provides
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