D2 introduction to marketing Market research is the action of gathering information about consumers’ needs and preferences. There are various limitations faced by market research which can hinder the validity and use of the information gathered from the research. Without market research Bedford College would fail without a doubt because in order to succeed Bedford college need to know what their target audience want and need. Before Bedford College starts analysing they will first need to gather
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INTRODUCTION TO THE ELEMENTS OF MARKETING by Professor Larry Isaacson Marketing is the process of planning and carrying out exchanges between buyers and sellers. Planning and implementing such exchanges is not always simple‚ but it is generally based on the use of just a few basic marketing concepts. The purpose of this introductory note is briefly to define and describe these concepts and suggest ways to use them to solve marketing problems and plan marketing programs. Many of the concepts are
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surrounding environment that influences consumers and the marketing organization. When we ask ‘is there a market for this product?’ we are asking whether there are people who would want to buy/use that product. An important part of marketing is analyzing the environment and identifying market needs. You cant successfully promote or sell a product if you don’t know who the potential customers are what’s important to them. The aim of marketing is to know and understand the customer so well the product
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Service Marketing Control Continuous: 20% group assignment week 10 20% individual week 8 20% test: 2 Q° during 2 hours Subject to analyse: Service Organization (can be from food sector (restaurant)‚ hotel‚ education‚ hospital (medical services…) See from both sides: Favourable and Unfavourable (+suggestion to ameliorate an unfavourable point) Marketing Mix Service: 7P’s : Product Intangible product‚ you do not own the product‚ experience of using it. You don’t buy the provider of the service
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P3 Market Research 24/09/12 P3 Describe how a selected organisation uses marketing research to contribute to the development of its Marketing Plans. Market Research: is the process of gathering‚ analysing and interpreting information about a market. You can be talking about a product or service to be offered for sale in that specific market and about the past‚ present and potential customers for the product or service. Market Research Includes: * Primary Research * Secondary
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M1; Analyse Cash-Flow Problems Cash-Flow problems and causes Too much stock; Having too much stock within the business which will tie up the cash that the business has and by having too much stock there is an increased risk that the stock won’t be able to be sold. Low profits or losses; The business isn’t making enough money in profit and maybe making a loss‚ which could lead to the business running out of money and therefore needing to close down. Overtrading; This happens when a business expands
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report contains a detailed analysis about the competitive situation between M1 and their rivals Star Hub and Sing Tel. This report includes external analysis (Opportunity‚ and Threat) and internal analysis (Strength‚ Weakness) of Mobile One and identifies Porter’s five Models to evaluate the competitive strategy for M1 that can contribute to long term sustainability of the organization. Moreover‚ a recommendation on M1’s future will be given. The references of the report are found from the internet
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Introduction In the following‚ the feasibility analysis will define whether possible to organize the Game before 2030 in Hong Kong. game refers to the biggest multi-sport games after the Olympic game. There are 58 disciplines in this game. Also‚ it is the biggest event in the Asian countries. This game is helped by the Olympic Council of China. They’re part of member organized the event every four years. (Olympic Council of China) Feasibility analysis 1. This event is a good idea Asian game can
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Analyse the benefits of internet marketing to customers M1 There are a lot of benefits the customers enjoy when they do their shopping online‚ such as: Cheaper and More Flexible If the customers do their shopping online from this they can save the travel cost and less time; if customers go to the shop‚ they have to look around for the product they want to buy but online it’s just one click of a button. If they look at the ASOS website it’s very straightforward and eye catching for the customer
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Emmanuella Gyapong BTEC Diploma in Business 90 Credits Unit 1: Business Environment Introduction In this assignment‚ I will elaborate on the points of view of the various stakeholder groups such as customers‚ community‚ trade union‚ government‚ employees and others. I will also explain about what the stakeholders are trying to achieve by influencing the purposes of the organization. The organizations that I will be elaborating on are marks and spencer and Oxfam and I will sate their aims and objectives
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