Definition of Search Engine Marketing Search Engine Optimisation Search engine Optimisation (SEO) as a subset of search engine marketing seeks to improve the number and quality of visitors to a web site from "natural" ("organic" or "algorithmic") search results. SEO is marketing by appealing first to machine algorithms to increase search engine relevance and secondly to human visitors. The term SEO can also refer to "search engine Optimisers"‚ an industry of consultants who carry out Optimisation
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TUTE 1 – Strategic Planning/Marketing Planning 1. What is marketing planning? How does it differ from strategic planning? Marketing planning | Strategic planning | - more on business-unit‚ product and market level‚ steps eg: planning‚ marketing and other functional strategies | - it is more on corporate level‚ steps such as defining the company mission‚ setting company objectives and goals‚ designing the business portfolio | - marketing objectives that must compatible with company objectives
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MARKETING It defines marketing management as the process of planning & executing the conception of pricing‚ promotion‚ distribution of goods‚ services‚ ideas to create exchanges that satisfy individual and organizational goals. AMA- AMERICAN MARKETING ASSOCIATION. CORE CONCEPTS OF MARKETING Figure No.: Marketing Management is a social and managerial process by which individuals or firms obtain what they need or want through creating‚ offering‚ exchanging products of value with each
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Role of Marketing Bloom’s: Apply AACSB: Reflective Thinking Page: 07 Value is the customer’s perception of all of the benefits of a product or service weighed against all the costs of acquiring and consuming it. Benefits can be functional (the performance of the product)‚ experiential (what it feels like to use the product)‚ and/or psychological (feelings such as self-esteem or status that result from owning a particular brand). | | 2 INCORRECT | | How did integrated marketing communications
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GCE Examinations Mechanics Module M1 Advanced Subsidiary / Advanced Level Paper B Time: 1 hour 30 minutes Instructions and Information Candidates may use any calculator except those with a facility for symbolic algebra and / or calculus. Full marks may be obtained for answers to ALL questions. Mathematical and statistical formulae and tables are available. This paper has 7 questions. When a numerical value of g is required‚ use g = 9.8 m s-2 . Advice to Candidates You must show sufficient
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M1- Assess the usefulness of theories of communication within health and social care environments. The SOLER Theory SOLER is a theory of communication‚ created by Gerard Egan‚ which describes essential points to ensure we can communicate effectively such as body language. If idea is that if we use SOLER when communicating with others we can make the atmosphere more calm and relaxed and make everyone feel more comfortable. Sit attentively at an angle - (This can help to convey interest as you can
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M1 Abrams I.Introduction: A. In modern warfare the fire-power‚ mobility and versatility of the main battle tank is a key component of tactical fighting forces. The modern battle tank is the culmination of technical trade-offs between firepower‚ protection‚ and mobility . These trade-offs are the result of technologies and advancements dating back to World War I when Britain first deployed an armored‚ heavy fire-power vehicle during trench warfare. The technological advantages of an effective
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Lesson 1 (5.0 points) 1. What is scarcity? (1.0 points) Scarcity is the condition of people having unlimited wants but living in a world with limited resources. 2. What is an economy? (1.0 points) An economy is a system of trade. Trade is the exchange of things of value. 3. What is a commodity? (1.0 points) A commodity is something of value that can be bought‚ sold‚ or traded‚ such as a book‚ a car‚ or tutoring lessons. 4. What is a producer? (0.5 points) A producer is
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Introduction to global marketing ‘The process of focusing the resources (people‚ money‚ and physical assets) and objectives of an organisation on global market opportunities and threats’ Keegan 1995 Marketing is now a universal discipline the new concept of marketing appeared 1960 - Marketing Myopia - Levitt now ‘strategic’ concept The Three Principles of Marketing Customer value and the value equation i.e. value greater than competitors Value equation is: VALUE = PERCEIVED
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HOLISTIC MARKETING [pic] The Concept of & Introduction to Modern Holistic Marketing Holistic Marketing An account of evolution of the concepts of Marketing over the years of human existence – from the primitive “Exchange Concept” to the latest “Holistic Marketing Concept”. [This is an improved version of my earlier article of same title.] Contents : 1. Introduction : a. Definitions b. What is Marketed c. Marketing Concepts d. Trends in Marketing Practices 2. Holistic Marketing
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