Definition of Search Engine Marketing Search Engine Optimisation Search engine Optimisation (SEO) as a subset of search engine marketing seeks to improve the number and quality of visitors to a web site from "natural" ("organic" or "algorithmic") search results. SEO is marketing by appealing first to machine algorithms to increase search engine relevance and secondly to human visitors. The term SEO can also refer to "search engine Optimisers"‚ an industry of consultants who carry out Optimisation
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Unit 3: Introduction to marketing Task 6 Draft/version: 1 Tutor: W. van Gaasbeek Student: Oussama Fadlaoui Class: IBS 1b Date: 30-10-2014 Notes per slide Slide 1 The business I have made up is a business-to-business company which imports fresh mint tea of the best quality from Morocco. MoroccoTea is an international company importing fresh mint tea from Morocco and sells it to other businesses for a profit. Slide 2 My target audience mainly consists of the Moroccan people who immigrated
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TUTE 1 – Strategic Planning/Marketing Planning 1. What is marketing planning? How does it differ from strategic planning? Marketing planning | Strategic planning | - more on business-unit‚ product and market level‚ steps eg: planning‚ marketing and other functional strategies | - it is more on corporate level‚ steps such as defining the company mission‚ setting company objectives and goals‚ designing the business portfolio | - marketing objectives that must compatible with company objectives
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UNIT 12 E-Marketing Course: International Business Studies Name company: Zara Student name: Karen Schoolyear : 2012/2013 Index Chapter 1: Introduction. Chapter 2: Background of Zara Chapter 3: Managing overload of market feedback and meeting higher customer expectations Chapter 5: Technological challenges Chapter 6: Maximum exposure to internet service providers (ISP) Chapter 7: Cultural differences Chapter 8 : Lower customer confidence Chapter 9: Other globalisation
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Developing a marketing mix for a new product or service. In this assignment I will be looking at how product and services are marketed and look at how a marketing mix is developed using the four P ’s: Product‚ Price‚ Place‚ and Promotion. The Marketing Mix provides an excellent framework for developing marketing plan. They are generally accepted as being made up of four parts which are: • Product • Price • promotion • place These are ideas to consider when marketing a product and shall be
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MARKETING It defines marketing management as the process of planning & executing the conception of pricing‚ promotion‚ distribution of goods‚ services‚ ideas to create exchanges that satisfy individual and organizational goals. AMA- AMERICAN MARKETING ASSOCIATION. CORE CONCEPTS OF MARKETING Figure No.: Marketing Management is a social and managerial process by which individuals or firms obtain what they need or want through creating‚ offering‚ exchanging products of value with each
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Role of Marketing Bloom’s: Apply AACSB: Reflective Thinking Page: 07 Value is the customer’s perception of all of the benefits of a product or service weighed against all the costs of acquiring and consuming it. Benefits can be functional (the performance of the product)‚ experiential (what it feels like to use the product)‚ and/or psychological (feelings such as self-esteem or status that result from owning a particular brand). | | 2 INCORRECT | | How did integrated marketing communications
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Unit 2 D1 assess whether a selected business meets its aims and objectives. Introduction In this criterion‚ I will be focusing on the aims and objectives of McDonalds and I will be seeing if I think that McDonald’s are meeting their aims and objectives. I will provide evidence to support my judgements. Here are the aims and objectives for McDonalds. McDonald’s aim to be the UK’s best fast service restaurant experience. Do they do this? Yes they do because being the best means
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P6 – Communicate Technical information to a specified audience By Inas Mahfoudi Introduction In this presentation I will be creating a brief guide for Microsoft word. Microsoft word is one of the most popular software to use as it uses simple words to help new users . Also it has spell check and grammar check etc. Proofing As you can see‚ Microsoft word underlines the word in red which has not been written correctly with the correct spelling. To fix this you highlight the word and right click
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The way political‚ legal and social factors impact businesses in different economies. The organisation that I have chosen to discuss is McDonalds. The Chinese Economy Political In China‚ families are only allowed to have one child and this is a rule that was passed due to increased population; therefore McDonalds need to focus on making sure they make menus which appeals to not just younger people but adults too‚ as there will be many more adults than younger people in china. McDonalds will
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