Assignment number 3 Chapter: Service Definition and Channel Strategy Submitted by: Ayesha Arif Shaikh Date: 9th May 2013 Company: Net sol Technologies Service definition Netsol technologies is a service provider company‚ NetSol Technologies‚ Inc. (NASDAQ: NTWK) started its journey as a US based provider with a vision to create superior technology solutions. Relentlessly following their vision they now stand as one of the global leaders in IT Services and Enterprise Solutions. Since its
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Effectiveness of Services Marketing at IRCTC – with reference to Lucknow Region Overview Indian Railway Catering and Tourism Corporation (IRCTC) is a subsidiary of the Indian Railways that handles the catering‚ tourism and online ticketing operations of the railways. It has been set up by the Ministry of Railways with the basic purpose of hiving off entire catering and tourism activity of the railways to the new Corporation so as to professionalize and upgrade these services with public-private
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HOLISTIC MARKETING [pic] The Concept of & Introduction to Modern Holistic Marketing Holistic Marketing An account of evolution of the concepts of Marketing over the years of human existence – from the primitive “Exchange Concept” to the latest “Holistic Marketing Concept”. [This is an improved version of my earlier article of same title.] Contents : 1. Introduction : a. Definitions b. What is Marketed c. Marketing Concepts d. Trends in Marketing Practices 2. Holistic Marketing
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Introduction to Marketing P1: Aims and Objectives and marketing Objectives Ansoff Matrix Describe the following Market Penetration Is to sell existing products to existing markets. Product Development Is selling new products to existing markets. Market Development Is to sell existing products to new markets. Diversification Is selling new products to new markets. Examples from Coca Cola
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tasted‚ and seen‚ the healthcare services that are offered by the hospital can be categorized as intangible dominant. This intangible service is largely characterized by interactions with healthcare professionals‚ education on health conditions‚ and ultimately a better quality of health. Though the offering is primarily intangible‚ if the hospital is to be successful they should integrate a few tangible aspects to the offering. If the end goal of the service is to tend to the needs of the patient’s
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FOXTEL SWOT Analysis Introduction to Marketing Assessment 1 (10%) Spotlight – Foxtel (from required text): Read the case – Foxtel – from chapter 2 of the required text.As per the text book: “Use the information in this Spotlight and any other necessary research to develop a SWOT analysis for Foxtel” 2011 3/18/2011 The SWOT analysis is a method used by organisations as a marketing strategy to better understand and identify positive and negative factors effecting the business‚ in present and in
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Market research and marketing research are often confused. ’Market’ research is simply research into a specific market. It is a very narrow concept. ’Marketing’ research is much broader. It not only includes ’market’ research‚ but also areas such as research into new products‚ or modes of distribution such as via the Internet. Here are a couple of definitions: Marketing research is the function that links the consumer‚ customer‚ and public to the marketer through information - information used
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Introduction to global marketing ‘The process of focusing the resources (people‚ money‚ and physical assets) and objectives of an organisation on global market opportunities and threats’ Keegan 1995 Marketing is now a universal discipline the new concept of marketing appeared 1960 - Marketing Myopia - Levitt now ‘strategic’ concept The Three Principles of Marketing Customer value and the value equation i.e. value greater than competitors Value equation is: VALUE = PERCEIVED
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M1 - Unit 3 - Marketing Introduction - Introducing the Basics of Marketing Introduction: For this part of assignment I will compare similarities and differences of the marketing techniques both businesses carry out‚ even though Lidl and Tesco are in the same type of market‚ they achieve their market success in different ways. Even though Tesco and Lidl marketing techniques are pretty similar they still have a difference from each other when they use the Ansoff Matrix‚ which is used when the
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employees are crucial to the service delivery‚ it is important that the organisation hires‚ trains‚ motivates their employees successfully‚ and retain these employees in order to produce a quality product/service. The Service Marketing Triangle highlights three other elements of the marketing mix. These are the internal marketing‚ the external marketing and the interactive marketing. The aspect that emphasises the employee’s role in the service delivery is the interactive marketing as this is the stage where
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