Conference on Mobile Business A Model to Identify the Dimensions of Mobile Service Quality Christos K. Georgiadis Emmanouil Stiakakis Department of Applied Informatics University of Macedonia Thessaloniki‚ Greece stiakakis@uom.gr Department of Applied Informatics University of Macedonia Thessaloniki‚ Greece geor@uom.gr Abstract—The aim of this paper is to identify the dimensions of mobile service (m-service) quality. Based on the literature review and intervening to specific theoretical
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Introduction to Business Business plays a major role within our society. It is a creative and competitive activity that continuously contributes to the shaping of our society. By satisfying the needs and wants people cannot satisfy themselves‚ businesses improve the quality of life for people and create a higher standard of living. It is a way for individuals to provide goods and services to consumers‚ and at the same time‚ produce a profit for themselves. Businesses are not only important
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Introduction to Hospitality Miroslava Dimitrova Ph.D Accommodation sector Hospitality = Hotels + Restaurants Lodging Industry Hospitality industry: Provision of accommodation as well as food and beverage services to short-stay guests on paying basis. The Pineapple Tradition • Symbol of welcome‚ friendship and hospitality • Recognized internationally • Foundation for concept of “SERVICE” Types of Accommodation • Hotels • Farm houses (Guest houses)‚ bead and breakfast (BB)
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Assignment on SERVICE FAILURE AND SERVICE RECOVERY Few months back my experience with ICICI bank helped me identify with these concepts. Service failure can occur on multiple dimensions. A core service failure occurs when a customer is not able to avail the service one has paid for. A service encounter failure occurs when customer interaction with employees of a firm leave the customer feeling negative about the firm. I experienced the first type of service failure. In March 2010‚ while
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MARKETING PLAN SkylarkNet (A WIRELESS MESH NETWORK SERVICE PROVIDER) Table of Contents Executive Summery…………………………………………………………………………………………………………………………………. 1 Introduction 1 1.1 Origin of the Study 1 1.2 Objective of the Study 1 1.3 Limitation of the Study 1 2 Situational Analysis 2 2.1 What is WMN (Wireless Mesh Network)? 2 2.2 Wireless Internet Market in Bangladesh 3 2.2.1 Market Competitors: 3 2.3 SWOT Analysis 4 2.3.1 Socio-cultural Factors 4 2.3.2 Market
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followed by the 15 mid-market full service hotels under the Welcom Fortune brand. All the 37 heritage hotels (forts‚ palaces and havellis) will have the Welcom heritage brand. "Each brand group has an identity appealing to various price points. It also helps the customer identify with the product and accordingly expect a certain level of service and ambience. We plan expansions under all the brands but the major action will be in the mid market full service hotel segment‚" said Hari Haran
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CONTENT 1.0 INTRODUCTION 3 2.0 BODY 2.1 Service encounters‚ service relationship and level of customer contact. 4 2.2 The framework of evaluation of services encounter 4 2.2.1 Customer expectations and customer emotions in the services encounters 5 2.3 Customer Satisfaction and Service Quality 6 2.3.1 The rate of service quality 6 2.4 Service failure and service gaps 7 2.4.1 Recommendation : Service gaps model 8 3.0 CONCLUSIONS 9 REFERENCE LIST 10 APPENDICES 12 1.0 INTRODUCTION The purpose
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CHAPTER 1 INTRODUCTION 1.1 BACKGROUND Creativity: Creativity (or "creativeness") is a mental process involving the generation of new ideas or concepts‚ or new associations of the creative mind between existing ideas or concepts. From a scientific point of view‚ the products of creative thought are usually considered to have both originality and appropriateness. An alternative‚ getting more popular everyday is the conception of creativity is that it is simply the act of making something
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Chapter 1 1. INTRODUCTION 2.1 Background of the Study The need for an effective communication is indeed important in today’s technological world especially in different forms of business that requires advertisements to promote their featured-products. Since the proponents are aware of the current trends of delivering services through the internet they offered an easier way to advertise a product which is through the help of online information system. This study is focusing more on the
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Apple Inc. is a well-known and unique computer manufacturer which designs‚ manufactures and markets personal and professional computers‚ related software‚ services‚ peripherals‚ networking solutions‚ entertainment equipments and mobile phone device. The most famous entertainment device that Apple has introduced since year 2001 is iPod. This marvelous portable digital music players started as a back and while screen‚ only Mac-compatible‚ and with a 5GB hard drive that only can store 1000 songs up
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