Question 1 Describe the 7 Ps of marketing and provide examples with which you are familiar. Question 2 Discuss the importance of the ‘marketing mix’ to the success of a firm. 7Ps of marketing: Philip Kotler elaborated McCarthy’s (1960) traditional marketing mix; according to him it consists of 4Ps namely Product‚ Price‚ Place and Promotion. These 4Ps of marketing mix were considered as the main areas where marketing managers try to use limited business resources to achieve their objectives
Premium Marketing
Competition Commission of India A review of Mergers & Acquisitions in India (Research Paper prepared under the Internship Programme of Competition Commission of India) (September - 2012) Submitted By : Under guidance of : Hari Krishan‚ Student : CS Professional Programme‚ The Institute of Company Secretaries of India Shri Ajay Goel‚ Joint Director (Law)‚ Combination Division‚ Competition Commission of India A review of Mergers & Acquisitions in India DISCLAIMER This
Premium Competition law Cartel Monopoly
Download the original attachment (1) Economics for Engineers - Introduction Our Country has reached 65th yr of its glorious existence as the defender of a great legacy of professional integrity‚ independence and excellence. To preserve it for posterity is our duty – ‘ The prudent heir takes careful inventory of his legacies and gives an faithful accounting to those whom he owes an obligation of trust’ – rightfully said by the 35th American President – John F. Kennedy. The days of generalists
Premium Economy Economics Operations research
FEATURES OF SERVICES In terms of economics‚ service is a transaction where no physical goods are transferred from the seller to the buyer. The benefits of services are held to be demonstrated by the buyer’s willingness to make the exchange. In terms of management‚ Service is a customer-focused approach in delivering information technology. Service Management focuses on providing value to the customer and also on the customer relationship. Some of the basic features of Services are: 1. Intangibility:
Premium Service Service system Goods
Stores Company Perspectives: The Group has formulated a policy based on convenience‚ trust‚ low prices and quality products and services. All over the world‚ Carrefour is working to bring consumer products within the reach of the greatest number of people. It is succeeding by tightly integrating its stores into the local fabric‚ adapting its product lines and services‚ providing continuing professional training to its employees and taking actions to support local sustainable development in the regions
Premium Hypermarket Wal-Mart Carrefour
List of Tables CHAPTER ONE 1 INTRODUCTION 1.0 Background of the study
Premium Marketing Telecommunication
strategy. It has been pointed that the problem of losing managerial control that may arise from outsourcing (RBA tells bank to go slowly 2012). Weerakkody and Irani (2009) suggest that the loss of managerial control may negatively affect the quality of service which will lessen customer value proposition. Based on Porters’ five forces‚ ANZ Bank is involved in a situation of a high bargaining power of customers (loyalty) and the threat of substitution (Porter 1980). Reduced customer value proposition will
Premium Strategic management Management Outsourcing
Contents Page i. Executive summary (pg.1) ii. Introduction (pg.1) iii. Report (pg.1-2) iv. Fraud (pg.2-3) v. Legislation (pg.3) vi. Recommendation (pg.4) vii. Bibliography (pg.5) Executive Summary In this report I will look into the benefits and risk of e-commerce‚ the types of legislation that have been introduced to protect the consumer and business alike. At the end of this report I plan to give my recommendation
Premium Electronic commerce
Introduction In this assignment‚ we will find the six macro-environmental factors which are influencing Hong Kong Disneyland. The six macro-environmental factors are PESTEL: political ‚ economic‚ social‚ technological‚ environmental and legal. As Hong Kong Disneyland become more and more popular ‚ according the information‚ Hong Kong Disneyland is the first theme park located inside the Hong Kong Disneyland Resort . The park attracted 5.2 million visitors in its first year but it increased to 7
Premium Mainland China Hong Kong Economy of the People's Republic of China
Pages Introduction 1 LO1 Various elements of the marketing process 1 The benefit and costs of marketing orientation for XYX manufacturing 1-2 LO2 Macro and micro environmental factors which influence marketing decisions 2 Segmentation criteria to be used for products in different markets 2-3 Targeting Strategy for a selected product/service 3 Buyer behaviour which affects marketing activities in different buying situations 3 Buyer behaviour which affects marketing activities
Premium Marketing