What Is a Product Mix? by Rick Suttle‚ Demand Media Product mix‚ also known as product assortment‚ refers to the total number of product lines that a company offers to its customers. For example‚ a small company may sell multiple lines of products. Sometimes‚ these product lines are fairly similar‚ such as dish washing liquid and bar soap‚ which are used for cleaning and use similar technologies. Other times‚ the product lines are vastly different‚ such as diapers and razors. The four dimensions
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Ellen will use some copyrighted illustrations from her books on the Website. She will also include themes from the story lines of her books in some of the games that will be available (free) on the site to registered visitors. What are at least two intellectual property issues that might arise in the operation of the website? The first intellectual issue in the operation of the website will be in relation to the copyrighted illustration and contents which will be used on the website. Ellen will
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The Role of Leadership in Shaping Organizational Culture Natasha Grant Walden University The Role of Leadership in Shaping Organizational Culture An organization ’s culture plays a significant role in its ability to execute strategic plans. A leader that treats culture as a core business strategy and intentionally focus on creating a thriving culture that aligns people to the mission‚ vision and values create a substantial competitive advantage. A leader is a person that possesses high
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Fang enduring charm of pure heart and tender pink powder Specifications: 9g Features: Triple unique powder is not Tuozhuang Liposuction powder particles to maintain long-lasting fresh. Light stable powder added amino acids‚ moisture inhibiting oil. Lightweight breathable powder powder through a very thin and lightweight. wet and dry‚ wet when the foundation base‚ Dry Powder hold when. Pirce : RM 80 Avon delicate powder pink and purple ngredients: Natural plant extracts‚
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Gross National Product GNP Top 10 (2004) (currency exchange rate) Country GNP ($ mill) 1 United States 10‚945‚792 2 Japan 4‚389‚791 3 Germany 2‚084‚631 4 United Kingdom 1‚680‚300 5 France 1‚523‚025 6 China 1‚417‚301 7 Italy 1‚242‚978 8 Canada 756‚770 9 Spain 698‚208 10 Mexico 637‚159 Gross National Product (GNP) is the total value of final goods and services produced in a year by domestically owned factors of production. Final goods are goods that are ultimately consumed
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PRODUCT LIFE CYCLE CONCEPT OF PRODUCTS LIFECYCLE (ELEMENTARY KNOWLEDGE) Product Life Cycle Definition by Philip Kotler: "An attempt to recognise distinct stages in the sales history of the product " PLC concept implies: Products have a limited life. Product sales pass through distinct stages with each stage posing Challenges/Opportunities/ Problems. Profits rise/fall during different stages of product life cycle. Products require different marketing/manufacturing./ finance/ purchase/ HR
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Brand Positioning Submitted by: Rishi Dewan PGDM-Marketing (DCP) IMT Ghaziabad Contents Introduction 2 Process of Positioning 3 Strategies of Positioning 5 Positioning by Product attributes 5 Positioning by Quality 5 Positioning by Price 6 Positioning by User Category 7 Positioning by Use 8 Positioning by Competitor 9 Positioning by Celebration 10 Positioning Errors: 11 1. Under-positioning 11 2. Over Positioning 11 3. Confused positioning 12 4
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It involves differentiating their products and services to be consistent which such markets as the home‚ and home office markets‚ small business‚ medium and large business‚ government‚ education and healthcare markets. In reference to the levels of a product‚ both firms market products and services with the same core benefit or service. However‚ the type of actual and augmented products provided by each firm are the factors that differentiates these two companies making one more profitable than
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The net domestic product (NDP) equals the gross domestic product (GDP) minus depreciation on a country’s capital goods. Net domestic product accounts for capital that has been consumed over the year in the form of housing‚ vehicle‚ or machinery deterioration. The depreciation accounted for is often referred to as "capital consumption allowance" and represents the amount of capital that would be needed to replace those depreciated assets. If the country is not able to replace the capital stock lost
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Developing Products and Managing Product Portfolios Chapter 12 What We Already Know About Products • How to define a product • How to classify a product – Consumer v business products – Different types of consumer products • The product life cycle • There are different levels of product: – Core benefits – Branding‚ design‚ quality – Support aspects: guarantees‚ after-sales service What Is Managing Products About? • Ensuring we have the right product mix to maximise
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