2013 LIT MOTORS Talk about new start-ups‚ it is amazing to see what Daniel Kim has achieved so far with a budget well south of $1 million. Since 2010‚ Kim’s team has logged countless hours developing the C-1 and the Cargo Scooter. In the process‚ they had secured a slew of patents and designed a compact manufacturing operation. Question 1: Analyse Lit Motors’ strategy in December 2012 Lit Motors has a clear strategy in terms of what kind of products they are offering and who are the targeted
Premium Marketing
ENTREPRENEURIAL GROWTH Fall Semester – 2010 MAN 385.24 - Unique #04700 Professor John N. Doggett Class Times Tuesdays and Thursdays from 11:00 to 12:30 pm Class Room UTC 1.118 Office CBA 5.124K Office Hours Mondays from 3:30 to 4:30 pm or by appointment Phone 512-232-7671 E-Mail john.doggett@mccombs.utexas.edu Teaching Assistant Ben Brooks Ben.Brooks@mba11.mccombs.uterxas.edu Course Objectives This course is for students who want to explore the challenges of running
Premium Week-day names Entrepreneurship Venture capital
In this day and age‚ companies have been trying to find new ways to increase the efficiency of their employees. One way that businesses have been doing this is by promoting driverless cars for the future. In the United States alone there are over 250 million vehicles in use‚ and all of these vehicles create a lot of traffic (Hirsch). The massive amount of workers trying to commute creates opportunities for human error to occur which contributes to the average worker spending about forty-two hours
Premium Driverless car Personal rapid transit Automobile
April‚ 2005. 16. Katzev‚ R. Carsharing Portland: Review and Analysis of Its First Year. Department of Environmental Quality‚ Portland‚ OR‚ 1999. http://www.publicpolicyresearch.net/documents/CSP_first_year_eval.PDF. Accessed July 31‚ 2005. 17. Zipcar. Zipcar Customer Survey Shows Car-Sharing Leads to Car Shedding. http://www.zipcar.com/press/releases/press-21. Accessed July 31‚ 2005. 18. Flexcar. Impact. http://www.flexcar.com/vision/impact.asp. Accessed July 31‚ 2005. 19. Rydén‚ C. and E. Morin.
Premium Insurance North America Electric vehicle
Fiat Customer Experience in the United States Introduction Fiat is an Italian car company headquartered in Turin‚ Italy. The parent company‚ Fiat SpA‚ owns many reputable car brands in the world including Alfa Romeo‚ Chrysler‚ Dodge‚ Ferrari‚ Jeep and Maserati (fiatspa.com). The company re-entered the US market in 2011 by purchasing a 20% stake in Chrysler. As of January‚ 2014‚ Fiat owns 100% of Chrysler (Sloan‚ 2014). It sells the Fiat 500 line in the US (fiatusa.com). The purpose of this paper
Premium Automotive industry Fiat Renault
KEL612 Revised March 21‚ 2012 MEGHAN BUSSE AND JEROEN SWINKELS Enterprise Rent-A-Car History The American car rental industry was born on August 20‚ 1916‚ when Josiah Ellis “Joe” Saunders‚ an entrepreneur living in Omaha‚ Nebraska‚ ran a seven-line classified ad offering “Automobiles for Hire.” Saunders’s fleet consisted of one vehicle—a Model T Ford—that he rented for ten cents per mile. The industry Saunders created grew dramatically with the advent of commercial air travel after
Premium Automobile Car rental companies Ford Motor Company
is a new economic opportunity for customers to access goods whenever they are required at that moment - with access trumping ownership. For example‚ if a person only uses a car once a month‚ they could rent a car from a sharing economy company like ZipCar instead of paying a monthly car payment for a car they barely use. Following the economic recession‚ many Americans have become less wasteful in using their economic resources. In addition‚ more Americans are expressing an interest in being more socially
Premium Social media
Patagonia Inc. : Competitive Marketing and Brand Analysis Pamela Blandon Jessica Maines Melissa Cirasella Sydney Chasin Principles of Marketing- MAR 250 Pace University Martin Topol April 18‚ 2014 TABLE OF CONTENTS Title Page Table of Contents………………………………………………………………………………….2 I. Introduction……………………………………………………………………………………..3 II. Overview of the Industry and Background of the Brand and its Company……………………3 A. Product Categories in which Patagonia Competes……………………………………
Premium Marketing Strategic management Management
Case Analysis: Ford Motor Company Global Strategic Management March 4‚ 2013 Ford Motor Company: Organization Profile Ford Motor Company Staying “Ford Tough” Henry Ford established the auto company in June 16‚ 1903. An engineer by formation‚ Henry had a vision of making vehicles that would change society. He wanted to offer an affordable product to the public‚ one that his own workers could buy. His vision took him to model T in 1908‚ and to improve the manufacturing process with the conveyor
Premium Ford Motor Company
Introduction EasyCar belongs to the easyGroup family of companies‚ founded by Stelios. Stelios entered the business with a low cost air carrier easyJet‚ the first flight being between Luton and Scotland in 1995. easyJet put forth a business model that strived to give the lowest cost product to the consumer by cutting down costs through the use of internet only reservation‚ simple point to point flights and yield management policies. As the airline evolved in to a “brand”‚ Stelios extended the brand
Premium Car rental Renault Automotive industry