operational level HCL: Facing the Challenge of the Laptop Market Jaydeep Mukherjee and Mahalingam Sundararajan M r. Ajai Chowdhry‚ Chairman and CEO at HCL Infosystems Limited‚ a major technology hardware player in India‚ was pondering upon the company’s marketing strategies to build its laptop sales in 2010-111. Driven by powerful and sustained marketing campaigns by the multinational companies (MNC)‚ namely Dell and Acer‚ during 2009-10‚ the laptop market had witnessed tremendous growth. Dell’s
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Efficiency of Laptop in Certain Brands A Research Paper Presented to Ms. Priscilla M. Agaton English Resource Center Asia Pacific College Makati City Final Requirement for the Course RESWRT - Research Writing Julian Eymard R. Lisaca April 2014 Abstract The study was implemented to analyze the characteristics of a laptop which makes them efficient. Laptops are commonly used in a variety of settings‚ including work‚ education‚ and personal multimedia. Laptops are a diverse
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PROMOTION: 7 PLACE: 8 Marketing Mix of SONY VAIO: 8 PRODUCT: 8 PRICE: 8 PROMOTION 8 PLACE 8 RESEARCH METHDOLOGY 9 PROFILE OF INTERVIEWEES: 10 SEGMENTATION BASES 10 MR. FAHAD KHAWAJA 10 MR. AKBAR 11 VALS: 12 PRECEPTION ABOUT THE LAPTOPS 13 Perceived Prices 13 Perceived Quality 13 COMMUNICATION STRATEGIES 13 UNDERLYING MOTIVATION FOR THE PURCHASE 13 MEANS-END CHAIN 14 Classification of Mr. Fahad’s intrinsic and extrinsic needs. 14 Classification of Mr. Akbar’s intrinsic
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iPAd Mini Target Market Apple’s target markets are middle to upper class consumers who have shown an interest in computers and have disposable income which makes them willing to pay more for an Apple product. These consumers enjoy using the latest technological advances through the use of their computers and other related devices. These consumers also enjoy downloading music and playing video games. These consumers also use Apple computers while working‚ such as professionals in the field
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Product – Lenovo Laptops With a total population of 5 million in 2011‚ Singapore has more than 3.37 million internet users. The country has more broadband accounts than homes with the broadband penetration rate at 148.9% in 2009‚ representing more than 5.96 million subscriptions With a total population of 5 million in 2011. This shows the high level of digital literacy in the Singapore market. Further more‚ laptops are slowly replacing desktops in terms of those studying‚ and those working whose
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been asked to submit an elaborate report on the topic. 1.2 Objectives and scopes * Analyzing the demand and supply of Dell laptops. * Analyzing the current market situation of Dell laptops. * Analyzing the factors affecting the demand and supply of Dell laptops in Dhaka city. * Analyzing the price elasticity of demand and supply of Dell laptops. 1.3 Methodology The data needed to prepare this report was basically learned from the course and the workshop held by the
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Top Laptops in India With more people getting tech savvy and computer literate‚ many Indians are looking at getting their own personal pocket PCs. From business professionals to college graduates‚ everyone in India seems to be harboring for a laptop. One of their main advantages over a desktop computer is the ability to carry it around and the portability factor. Laptops are generally used by those who work outside the workplace‚ who are heavily into graphic designing and need to stay in touch with
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Christianity and Islam: A Comparison and Contrast of Two Western Religions Maria Christina Brewer World Religion Dr. Mark Banas This is a comparison of two Western Religions that have many cultural similarities yet vary immensely. Christianity and Islam‚ while both are Western developed religions‚ are very different in the approaches to their similar goals of creating an environment of peace
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one’s palm‚ Computers have transformed into a highly durable & portable device. With the introduction of laptops‚ computers actually became portable & accompanied the users on the go & provided them access to making business presentations‚ connectivity‚ gaming & constant entertainment. In keeping with the tradition of innovation‚ laptops then transformed into mini laptops which were even more portable to carry & work with. With constant re-engineering‚ the concept of an electronic
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Blue Ocean Strategy : Ipad and Kindle Fire This analyzes why Ipad and Kindle Fire are Blue Ocean products as oppose to Red Ocean products. Apple achieved a value innovation with Ipad‚ which led to the creation of a new market space. Apple drew the boundaries of the space by educating the customers on its usability. Amazon with its recently launched Kindle Fire targeted non-Ipad users and defined its own space by designing Kindle Fire as a media consumption device with salient features empowered
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