PLAN PRESENTED BY DEBORAH FOR THE IMC PROJECT Executive Summary Company Background * BMW * History of Mini – Timeline * Marketing Mix – Past & Now Corporate/Brand and Buyer Behavior Analyses * Brand Elements (Brand Name‚ URL‚ Logo‚ Tagline) * CBBE (Consumer-based Brand Equity Pyramid) * Brand knowledge (Awareness Pyramid‚ TOM [Top of Mind]& Recognition< awareness & Reference Matrix) * Factors Influencing Consumer Behaviour * Types of Buying Decision
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MINI MARKETING PLAN Introduction Marketing Plans work when they are based on unique‚ meaningful marketing strategies that focus on the current needs and desires of a target customer. Ten Steps to Marketing Success 1. Finding your niche ----Market Segmentation/Unserved or Underserved customers ----Size‚ Usage‚ Benefits‚ Lifestyles‚ Occupation‚ Distribution Channels‚ Geography‚ Income‚ Social Class‚ Personality‚ Age‚ Family size‚ etc. (Examples-Demographics‚ Market Surveys‚ etc
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Harlem Renaissance Mini-Project Overview of the Harlem Renaissance: The Harlem Renaissance (also known as the New Negro Movement) was a literacy‚ cultural‚ artistic‚ and intellectual movement that began in Harlem‚ New York after World War 1 and ended around during the Great Depression. It took place because people were protesting for civil rights for African Americans and they received a better life in New York and were able to impact the society with ideas‚ styles‚ language‚ and culture. Brief
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DIVINE MERCY COLLEGE FOUNDATION INC. 129 J.P Bautista Avenue‚ Caloocan City A Feasibility Study presented to the Faculty of the College of Hotel and Restaurant Management “Pizza Avenue” A partial fulfillment of the Requirements for the Degree of Bachelor of Science in Hotel and Restaurant Management.
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How iPad and Kindle impact literacy Introduction In the world of today‚ technology is a crucial progression to advance the learner’s ability to learn more efficiently‚ with the learner being anyone‚ be it child or adult‚ male or female. The importance of literacy education is growing larger every day‚ with the changing types of technology being created or introduced into our daily lives. Why not incorporate some of these technological advances to assist us with our learning‚ comprehending
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Mini Case Report – The Dilemma at Day-Pro 1) PayBack Period for Synthetic Resin and Epoxy Resin: Synthetic Resin PBP = 2 + 250/200 = 2.5 years Epoxy Resin PBP = 1 + 200/400 = 1.5 years To show that using the Payback Period to evaluate the projects is flawed‚ Tim can argue that the PayBack Period ignores the time value of money‚ requires an arbitrary cutoff point‚ ignores cash flows beyond the cutoff date‚ and is biased against long-term projects‚ such as research and development‚ and new projects
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VanRAJ MINi Tractors Case Analysis and RECOMMENDATIONS (Case analysis) ------------------------------------------------- Introduction Vanraj Mini is a 10 HP tractor promoted by GIAN(Gujarat Grassroots Innovations Augmentation Networks) and manufactured by M/s Pramal Farmatics Pvt Ltd. is targeted towards the lowest end of the tractor market segment. Tractor market in India is divided as per the tractor’s engine horsepower- less than 20 HP engine tractors- called as mini-tractor segment is
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MINI CASE 4 I STARBUCKS: RE-CREATING ITS UNIQUENESS 1. How did Starbucks create its uniqueness in the first place? Starbucks create its uniqueness by offering premium coffee beans‚ thus creating an amazing image. Every store is a unique place with a wide range of products and a special homely ambience‚ emphasized by relaxing music and comfortable seating furniture. Other than that‚ customers can use the free wireless hotspot or just visit with friends. The high quality of the products
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In this mini research paper‚ I will focus on the Afghanistan society through the character of Jalil. Khaled Hosseini utilize the character Jalil to symbolize the social aspect of Afghan history and culture. Jalil represents the high social class in Afghanistan. Jalil has a lavish lifestyle that is not common in the country of Afghanistan. This research paper will discuss three main points: social classes in Afghanistan‚ social structure‚ and social order in Afghanistan. Post-Taliban Afghanistan
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Presentation Transcript KFC: KFC Case study of KFC BACKGROUND OF KENTUCKY FRIED CHICKENS(KFC): BACKGROUND OF KENTUCKY FRIED CHICKENS(KFC ) KFC is based in Louisville‚ Kentucky‚ and is the world’s most popular chicken restaurant. Founded by Colonel Harland Sanders in the early 1930s by cooking & serving food for hungry travellers. In 1952 Sanders started franchising his chicken business & named it as KENTUCKY FRIED CHICKEN. KFC is the world’s largest restaurant company in terms of system
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