of the companies using product strategy‚ “iPhone and iPad” from Apple and “Kindle” from Amazon; iPhone is a smart phone that combines a music player‚ a table PC‚ a digital camera and a phone together with entertainment and style‚ including internet browser and networking capabilities. Now “iPhone 4”‚ the fourth generation of iPhone which carry a better design and big improvements on many features‚ have just launched in the US market‚ while iPad is a bigger version of iPhone except calling function
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change because they shifted their focus from only producing computers to producing other products for industries such as entertainment and mobile telecommunications. BCG MATRIX iPod iTunes iPod iTunes iPhone iPad iPhone iPad Mac Mac QUESTION MARK Mac * The Mac software in the Question Mark category shows their potential to either gain market share or degenerate to the Dog category. In both cases‚ current statistics show high growth rates and low
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300201863 MARK 1120-050 CASE 1 1. What do you think the PlayBook’s primary customers were at the time of its launch? Who were the customers for the iPad? Ans: The PlayBook’s primary customers were existing blackberry customers‚ especially its corporate clients. And the customers for the iPad were the consumers interested for factors like apps‚ sleek design etc. 2. Do you think that both devices provided adequate value to their customers? Which of these two tablets
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to do with Box for iPhone and iPad 1 GET STARTED Upload photos‚ videos and all kinds of documents. With Box for iPhone® and iPad® you can have all your files at your fingertips. 2 START SHARING With Box you can easily share files and folders securely with others‚ through email‚ text and shareable links. 3 BE PRODUCTIVE FROM ANYWHERE With Box for iPhone and iPad‚ you can take your files with you wherever you go. 4 VIEW ALL YOUR CONTENT Box for iPhone and iPad lets you view more than 100
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keeps the folio securely closed. The cover can be opened or folded into an upright or low-angle triangle stand so you can select the ideal position for watching videos‚ typing emails or web browsing. • KeyFolio Thin X3™ for iPad Air™ (Black - K97269US)‚ $99.99 The iPad Air has redefined the look and feel of what
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players and smartphones? 4. What are Apple’s long-term prospects for the IPAD? 5. What advice would you offer the new CEO Tim Cook? 1. What‚ historically‚ have been Apple’s competitive advantages? 2. Analyze the personal computer industry. Why did Apple struggle historically in PC’s? 3. How sustainable is Apple’s competitive position in PCs‚ MP3 players and smartphones? 4. What are Apple’s long-term prospects for the IPAD? 5. What advice would you offer the new CEO Tim Cook? 1. What‚ historically
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Computer‚ Inc.‚ is a multinational corporation that creates consumer electronics‚ personal computers‚ computer software‚ and commercial servers‚ and is a digital distributor of media content. Apple ’s core product lines are the iPhone smart phone‚ iPad tablet computer‚ iPod portable media players‚ and Macintosh computer line. Founders Steve Jobs and Steve Wozniak created Apple Computer on April 1‚ 1976‚ and incorporated the company on January 3‚ 1977‚ in Cupertino‚ California. 450596093091000For
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month. However‚ Amazon’s Kindle Fire has declared war upon its competitors especially Apple’s iPad. It has become popular because of its affordable price in a market that is mainly dominated by the iPad. But the question remains: can it take on the market leader for tablets? Although the advertising and marketing campaigns have made the Kindle Fire’s unveiling successful‚ many shortcoming compared to the iPad cannot be ignored. The Amazon tablet does not carry an onboard camera. This can be a big deterrent
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look at Exhibit 1b‚ you can see in what product line Apple is making profit. From March 2011 to March 2012 Apple’s net sales are generated only from Macintosh(desktops and portables)‚ iPad‚ iPod‚ iPhone‚ other music products‚ peripherals and software. And more than 85% of its total net sales came from Macintosh‚ iPad and iPhone. This simple product line will be easy for the company to control over the market change. For example in the case of phone‚ there are five iPhones launched (3gs‚ 4‚ 4s‚ 5‚
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Closing Case Study One When you’re Big‚ You Can Be Your own B2B E-Marketplace. Question 1 :- Volkwagen operates its own proprietary B2B e-marketplace in which its suppliers participate. What are the disadvantages to Volkswagen of not using a generic B2B e-marketplace with even more suppliers? What are the advantages to Volkswagen of developing and using its own proprietary B2B e-marketplace? Answer :- The disadvantages to Volkswagen of not using a generic B2B e-marketplace
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