Mn t oHah Ppli is y f el & ou tn ir t ao CONTENTS Contents ............................................................................................................................................... i Acronyms ........................................................................................................................................... iii Executive Summary .................................................................................................................
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Local pizza hut restaurant is finding difficult to attract customer due to poor image. What strategies of attitudinal change will you adopt / suggest – just by perceptual mapping. Problems with pizza hut restaurant Customers are not getting the full value of their money. The brand utility of pizza hut becomes weak. The quality and variety of pizza provide by dominos is better than pizza hut. So customers are moving toward dominos. Also price is another factor. Prices of pizza in local pizza
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Language and culture plays major role in the perceptual process because what a child learn culture from young will change the way they perceive the world. There are two hundred countries around the world and different countries have different cultures and languages. So do different languages and cultures affect us in the perceptual process? I think the answer will be yes because language affects our perceptual senses. For example‚ in Korean ‘Apa’ means dad but In Indonesian‚ it means what. So different
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References: Yun‚ YC & Kim‚ K. 2005‚ Processing of internet advertising: The roles of cognitive and emotional responses‚ Journal of Interactive Marketing‚ vol.19‚ edn 4‚ pp.18-34. Appendix 1 Galaxy Tab and Tab 2 10.2 vs iPad 2 and iPad 3
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……………………………………………………… 3 1.2 1.3 SAMSUNG ASUS ……………………………………………………… ……………………………………………………… 4 5 ……………………………………………………… 6-7 2 TARGET MARKET SEGEMENT 3 VALUE PROPOSITION & POSITIONING 4 2 3.1 FEATURES COMPARISON ……………………………………………………… 8 3.2 PERCEPTUAL MAP ……………………………………………………… 9 MARKETING MIX ……………………………………………………… 10 4.1.1 ……………………………………………………… 11 - 12 Product 4.1 PRODUCT LIFE CYCLE 5 Price ……………………………………………………… 13 6 PROMOTION ……………………………………………………… 14 15 7 PLACE ………………………………………………………
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LECTURE 1: What is Marketing? Evolution of Marketing: Product OrientationSalesConsumerCompetitorCRMValue (brand equity) 5 C’s (Strategic) * Company * Customers * Competitors * Collaborators * Context 4 P’s (Tactical- “marketing mix”) * Product * Promotion * Price * Place LECTURE 2: Customer Behavior Consumer Decision Making Process: Adoption Process (of new concepts that do not rely on previous purchases) (textbook): AwarenessInterestEvaluationTrialDecision
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MARKETING PLAN SAMSUNG GALAXY TAB Summer CHANG Yiwen CHEN Guotong HUANG Lin 04/24/2014 Contents Chapter I Executive summary Product description Chapter II Marketing objectives Bayesian application Chapter III Segmentation & Target Market & Positioning Strategy Statement Chapter IV Marketing Mix Strategy Product Strategy Price Strategy Distribution Strategy Promotion Strategy Chapter V Market Budget Proposal
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study on perception of consumer • Different sections discussed: Data collection & Profile analysis Perceptual mapping technique Analyzing the maps in new product development Contents • Consumer Perception • Example of Black & Decker • Different sections : Section I : Data collection & profile analysis Section II : Perceptual mapping techniques Section III : Applying the maps in new product development Discussing of sections with example. • Conclusion Consumer Perception
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by the iPad. The focus of the iDash will be to create the ultimate driving experience for the up-scale‚ cultured driver. Apple will seek to enter into the automobile market by using two of their most successful products that are already staples in many households to garner increased sales for the company. Goals iDash will create a centralized automotive control center for the driver. The iDash will also allow the driver to use any navigational system that they prefer‚ as the iPad give access
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Title: "DEVELOPMENT OF ANIMAL AUGMENTED REALITY LEARNING TOOL FOR PHILIPPINE CHILDRENS USING UNITY and VUFORIA" Job Description: For introduction‚ augmented reality is a live‚ direct or indirect‚ view of a physical‚ real-world environment whose element are augmented or supplemented by computer-generated sensor input such as sound‚ video‚ graphics or GPS data. Augmented reality application can be use in education because it can complement a standard curriculum. Text‚ graphics‚ video and
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