Unit 1 - The Information Age Contents Introduction 1. Introduce yourself… My name is… A student at…‚ who is studying… 2. Purpose of this unit The purpose of this unit is to produce an Eportfolio (eBook / ePresentation) what will be used for a time capsule. The intensions is to educate and provide an insight to a generation (audience) 100 years from now‚ about what ICT technologies were available and how they were utilised… 3. Technologies currently used and what is the purpose
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stage customer segmentation has been discussed with respect to behavioural‚ psychographic and profile aspects of customer. After this an analysis has been done for competitive environment against Apple iPhone wrt Nokia / RIM in conjunction with perceptual map (frame work) evaluates competitors in terms of market share and product line breadth. Brand positioning shown with the help of 4C’s model (Jobber‚ 2004). Future strategies are suggested for iPhone with 4P’s model which basically comprise of
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Acknowledgement Predominantly‚ I wish to place on record my sincere thanks to the Management of ICBT for allowing me to carry out this study. I wish to express my special gratitude to Mr. Gayan Jayasinghe‚ in Strategic Marketing Management‚ for the kind and willing guidance and constant interest and encouragement given to me during this study. It also my duty to record my thankfulness to all the lecturers of ICBT who gave us a wealth of knowledge and shared their experiences‚ which made this study
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www.persistentsys.com Persistent Systems Presentation © 2013 Persistent Systems Ltd 14 of Top 20 technology companies in the world are our customers 23 Years in business Named a “Leader” in the IAOP 2013 Global Outsourcing 100 service providers list – IAOP 2 “2013 Computerworld Honors Laureate” – ComputerWorld The Practice 3000+ Product releases in last 5 years Publically listed (BSE‚ NSE) $237.8M FY13 revenue Rs 1‚294.51 Crore FY13 revenue
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The Business Plan for Executive Summary Manly’s restaurant sector seems to lack a restaurant that will provide consumers with an authentic Brazilian dining experience. Currently‚ most restaurants in the area meet the expected industry standards but lacks in the supply of high quality food‚ beverage and service originated from South America. La Barata will target that gap and launch a Brazilian cultural experience in the Manly area specialising in dining‚ cooking classes and entertainment
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A perceptual map is an optical tool that visually illustrates customer perceptions of a product in relation to others in the market place. Typically the position of a product line‚ brand or company is displayed relative to their competition. Thus‚ to what extent
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increasingly popularity allowed user on the web be able to access Panoramic Virtual Reality content anywhere in the world via web browser. And now it is emerging into mobile devices such as Android phone as well as very popular iOS on iPod‚ iPhone and iPad. ∫∑§—¥¬àÕ SawasdeeVR.com ‡ªìπø√’‡«Á∫‰´μå‡ ¡◊Õπ®√‘ß∑’Ë√«∫√«¡√Ÿª¿“æμà“ßÊ „πª√–‡∑»‰∑¬ ‚¥¬¡’®ÿ¥¡ÿàßÀ¡“¬‡æ◊ËÕª√–™“ —¡æ—π∏å °“√∑àÕ߇∑’ˬ«¢Õߪ√–‡∑»‰∑¬¥â«¬ interactive virtual scene ™◊ËÕ¢Õ߇«Á∫‰´μå Sawasdee ‡ªì𧔉∑¬„™â ”À√—∫°“√∑—°∑“¬ ·≈– VR ¬àÕ¡“®“°§”«à“
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INATTENTIONAL BLINDNESS Inattentional blindness‚ also known as perceptual blindness‚ is the phenomenon of not being able to see things that are actually there. This can be a result of having no internal frame of reference to perceive the unseen objects‚ or it can be the result of the mental focus or attention which cause mental distractions. The phenomenon is due to how our minds see and process information. Closely related to the subject of change blindness‚ it is an observed phenomenon of the
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segmentation of CDM assumptions are made for some of the segmentation variables. Model Market Segments are developed for CDM which are not the exact market segments of CDM. While preparing the Perceptual map (Price & Quality) users reviews about the chocolates from Mouthshut.com and perceptual map of Indian chocolates from Tutor2u Limited are considered. In case of CDM’s Marketing Mix‚ some assumptions are made regarding marketing mix elements. Note : Wherever the assumptions are taken they
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copying. 3. Perceptual mapping- Perceptual mapping is a graphics technique used by asset marketers that attempts to visually display the perceptions of customers or potential customers. Typically the position of a product‚ product line‚ brand‚ or company is displayed relative to their competition. Perceptual maps can have any number of dimensions but the most common is two dimensions. Any more is a challenge to draw and confusing to interpret. Example- The perceptual map below shows
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