IN PUBLIC RELATIONS 2. PUBLICITY MEDIA 3. TYPES OF PUBLICITY 4. OTHER FORMS OF PUBLICITY 5. TECHNIQUES USED TO SOLVE PR PROBLEMS 6. PR PROCESS 7. ISSUE MANAGEMENT SYSTEM (New Jersey Physicians case) 8. CRISIS MANAGEMENT SYSTEM ( Mattel‚ Pepsi‚ Bhopal Gas Tragedy and Exxon case) 9. MODELS IN PR : Open System‚ Cybernetics and Roles of PR. Tools in Public Relations Publicity is the deliberate attempt to manage the public’s perception of a subject. The subjects of publicity
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IS THE iPAD DISRUPTIVE TECHNOLOGY? 1)Evaluate the impact of the iPad using Porter’s Competitive forces model? Traditional Competitor -When the firm are competing with each other through continuously produce new devise‚product or service to attract their customers.For example Samsung which always produce new product against Apple. New market entrance -When some industries have very low barriers to entry‚ new companies have several possible advantage.For example e-book‚ that allowed
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domePR domePR 28.11.2012 Our PR consultancy project was pitched to an employee of Vision Buxton on the 28th November that outlined all of the aspects of which our organization wished to put forward to the company. In it‚ we covered several sections to improve including; * The role of PR for Vision Buxton * Proposed plan of action * Timeline for tasks * Student Membership potential * Research methods * Website update/overhaul * The use of social media * The advertisement
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PR Cluster Final Project—Integrated Public Relations Plan 1. Integrated Public Relations Plan—Project Headings * Product or Service * Tel-Net provides cable and internet services along with premium movie channels‚ and pay preview options. 2. Situation Description * IT was able to identify the problem after thousands of customer complaints. The problem was a minor tear in the main output line. * The disruption was estimated to have impacted over 7‚000 customers
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designed course that keeps the need of the prospective employer in mind aiming at; managing effective PR strategies in a variety of contexts‚ the needs of developing advanced-level knowledge and capabilities in written and oral communication‚ Interpretation of the context in which PR takes place‚ using interactive media strategies to deliver messages to a segmented audience‚ research methods and campaign planning. The future probably belongs to people who see possibilities before they become obvious.
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CREATIVITY IN PR The importance of creativity in public relations (PR) cannot be underestimated and creativity is a part and parcel of all aspects in PR. The Public Relations (PR) is an industry is supposedly staffed by creative people producing creative PR programs. What are the various methods by which PR practitioners can better manage creativity in their PR process. It is with these notions in mind that Mr. Parekhit Bhattacharjee conducted his research on the Role of creativity in PR. Research
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Table of Content 1.0 Introduction………………………………………………………………………...pg.1 2.0 Phase 1: Formative Research………………………………………………………pg.2 3.1 Analyzing the Situation…………………………………………………….pg.2 3.2 Analyzing the Organization………………………………………………..pg.3 3.3 Analyzing the Public……………………………………………………….pg.5 3.0 Phase 2: Strategy…………………………………………………………………...pg.7 4.4 Establishing Goals and Objectives…………………………………………pg.8 4.5 Formulating Actions and Response Strategies……………………………
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Teresa da Silva Lopes Intellectual Property Rights in International Business Strategy International Business Strategy 1 Intellectual Property Rights in IBS Learning Outcomes - Distinguish trademarks‚ from patents‚ copyrights and trade secrets. - Discuss the importance of intellectual property protection in today’s global business. - How protection of intellectual property rights may affect the activity of a firm operating internationally Univ. of York; International Business Strategy; Professor
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10 Point PR Plan Lock The Gates Campaign Executive Summary Page 1 Goal Page 2 Research and situational analysis Page 3 Specific objectives Page 4 Target publics Page 5 Strategy Page 6 Tactics Page 7 Main message Page 8 Budget Page 9 Evaluation Page 10 Word count: 1673 Executive Summary: From our previous and ongoing research‚ we have discovered that the Lock The Gates Alliance does not have enough awareness
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Assessment 1: Case Study Report The Success of the iPod and iPhone raises the licensing question for Apple… again. 1. Use the Cyclic Innovation Model figure to illustrate process in this case and provide a brief description? Innovation refers to the successful implementation and introduction of new products and services to the market. The Cyclic Innovation Model specifically focuses on the innovation processes‚ looking at the detail and providing a broad perspective. The Cyclic innovation
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