Steve Wozniak‚ and Ronald Wayne (Mary Bellis‚ n.d). Apple Inc. which is an American multination corporation that design and sells mobile phone‚ computer software‚ tablet and personal computer. Apple well known hardware product are the Macintosh‚ iPod‚ iPad and the iPhone while its software are the OS X and iOS operating system. Today‚ Apple Inc is the second-best global brand base on Interbrand statistic (Interbrand‚ 2012). The company have an estimated value worth of US$626 billion as of September 2012
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and marketed by Apple Inc. For specific later models and other uses‚ see iPad (disambiguation). iPad | The first-generation iPad showing its home screen | Developer | Apple Inc. | Manufacturer | Foxconn (on contract[1]) | Type | Tablet computer | Release date | Wi-Fi model (U.S.): April 3‚ 2010[2][3] Wi-Fi + 3G Model (U.S.): April 30‚ 2010[4] International: May 28‚ 2010[5] iPad 2 (U.S.): March 11‚ 2011[6] iPad 2 (International): March 25‚ 2011 3rd gen (U.S.): March 16‚ 2012 |
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| Political * As ipad creates and develops in to advanced technology offering consumers what they want via the ipad it raises the question of being fair on other companies‚ (Weisenthal‚ 2011). * Apple offering e-books‚ newspapers as well as other print media on the iPad‚ however consumer must pay for content‚ (Bunz‚ 2010). | * Apple if offering a one stop solution to most daily uses with the iPad which does impose a threat to many companies‚ but it means
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PM(M-F) Work hours 12:30 PM until 06:30 PM(M-S) Education: Currently a Sophmore at Temple University Location: Philadelphia‚ PA Income: $15‚000 from work‚ plus $10‚000 stipend paid by grant Technology: Apple Macbook‚ Apple iPhone‚ and Apple iPad Family: 2 older brother (22 and 26 years old)‚ and 2 younger sisters (12 and 16 years old). Hobbies: Video games‚ soccer‚ surfing the internet‚ hiking and reading Goals: Keep up her 4.0 GPA in college‚ and go on to receive her masters degree
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THE RISE OF TABLET COMPUTERS In today’s digital world‚ tablet computers are the leading mobile devices for daily usage. Eagerness for buying a tablet is spreading around the world. In subways‚ in restaurants more and more people are seen with a tablet in the hand. Some of them play games‚ some navigate through the Internet. Today‚ most people prefer to buy a tablet computer instead of a notebook or netbook. The question is why people buy tablets? They are not cheap‚ relative to their notebook
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Apple and Microsoft are considered the top competitors in the computer and electronic manufacturing industry. Their ongoing battle for number one has been more than prevalent to the public in the last ten years. Everywhere you go‚ there is either an ad for an iPhone or an ad for Microsoft and they are continually differentiating themselves from each other with every opportunity that they can get. The differences of the two companies do not out weigh the similarities‚ but they sure have a large impact
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MARKETING PROJECT ASSIGNMENT DIPLOMA IN BUSINESS ADMINISTRATION | MODULE - MARKETING MODULE TITLE : MARKETING COURSE : DBA 5/14‚ DBA(AF) 5/14‚ DBA 6/14‚ DBA(AF) 6/14 MODULE SCHEDULE : 14/MKGB2006/07/A DATE OF SUBMISSION : 23th February 2015 GROUP LEADER KER MEI SHI GROUP MEMBERS KHOO YI MEI NATASHA LING BINTI ZULKARNAIN LING NEO YU XIN NG OI LIN TOK BAO JUAN Course: Diploma in Business Administration | Module - Marketing TABLE OF CONTENTS EXECUTIVE SUMMARY 1 …………………………………………………………………………………
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strategies based on LIFE STYLE segmentation‚ almost attracting different niches‚ charging a premium price and offering the desired product in a unique pattern‚ the decision to expand abroad is still a big question mark Solutions required for below Issues/Situations: a). Being a part of strategic management at Amir Adnan‚ what other segmentation techniques will you propose in order to capture the foreign markets successfully as merely lifestyle segmentation is not functional enough for the
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is an American multinational corporation headquartered in Cupertino‚ California that designs‚ develops‚ and sells consumer electronics‚ computer software and personal computers. It is known of hardware Products Company for the Mac line of computers‚ iPad tablet computer‚ iPhone smartphone‚ and iPod music player. They use OSX and iOS software as operating systems. Most of iPhone known softwares are the iTunes browser and the safari web. Apple Inc. has designed and released smartphones in many versions
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products‚ the goods that they market are iPhone‚ iPad‚ Macbook‚ etc. Services: These are the intangible products that involve performing some services for the customers. A service may be performed on the customer‚ such as a haircut or on customer possessions‚ such as‚ servicing of a car. Apple’s services take in their before and after sales services‚ including warranty‚ training of the products for new users‚ etc. As the article says‚ for example‚ when iPad was launched in Malaysia‚ it came along with
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