convenient‚ comfortable and of cause‚ a symbol of luxury. Nowadays‚ iPhone‚ a product from Apple Inc. has become a trend where most of the people wish to have one in this era of science and technology. Steve Jobs‚ former Chief Executive Officer (CEO) had done a very successful job in promoting iPhone as a legacy device. Generations of iPhone‚ ranging from first generation iPhone to iPhone 5 now‚ is famous among society‚ especially for iPhone 5‚ which surpassed Samsung Galaxy SIII‚ and become the best-selling
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1. Introduction This marketing research project is focusing on Singaporean’s Perception of Apple iPhones. In this report‚ we will be studying on Singapore only. The reason for writing this report is because Singaporeans like to keep up with technology trends. Hence‚ there is always a demand for the latest handset models by major manufacturers‚ such as HTC‚ Nokia‚ Samsung and Apple. Therefore‚ it is important to find out Singaporean’s Perception of smartphones in order for‚ in this case Apple‚ to
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On 30 May 2009‚ RIM announced the number of BlackBerry subscribers has reached approximately 28.5 million. (Wikipedia) BlackBerry’s competitor Apple introduced the iPhone in 2007 which was named the Invention of the Year by Time Magazine. Apple iPhone is growing at a very impressive rate and with introduction of iPhone 3GS‚ Apple looks all set to overtake RIM by mid of 2010 and become number two player in smart phone market. Analysts were saying that RIM is unlikely to maintain its over 50%
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companies also succeeded. The Apple Company is known as typical company which is successful in performing SWOT analysis. This essay will argue that it is a perfect strategy or not and how does it expressed in Apple Company. Technically‚ SWOT is created by 4 words: S‚ W‚ O‚ T‚ in which S represents for strengths‚ W stands for weaknesses‚ O is opportunities‚ and T represents for threats‚ according to Queensland Government‚ they defined that it is an important tool to identify and analysis the overall company’s
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Lauren Sampson Cockrell English 4 12/16/2012 Creation of Apple Corporation Technology is the world’s leading industry today because of the fact that it has changed society in every field. Well‚ why has computer technology prospered through recent years? The answer is very simple‚ Apple Inc. Apple products have a significant impact on our society due to their stellar design and unique shape‚ their durability‚ and their many creative applications. Apple computer was founded on April 1st‚ 1976
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the apple of American smartphone buyers’ eyes. The winner in the U.S. smartphone market is no longer Apple. In May‚ A survey conclusion is that Samsung’s Galaxy S4‚ Galaxy Note II and Galaxy S III sold more combined in the U.S. than did Apple’s iPhone. For example‚ the results of this report suggest that Samsung is good at flooding the market with products in between Apple’s predictable new product introductions each fall. Apple has predictably introduced a real upgrade prior to each holiday
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724 million in 2008 from $11‚037 million in 2007. Apple leverages its brand image to differentiate its product offering and drive sales. The company’s strong brand enables it to command a premium pricing for its products such as iMac‚ iPod and iPhone‚ giving it an edge over regional as well as other global competitors such as Sony. Robust financial performance Apple reported robust financial performance in the past few years. The company’s total revenue increased from $6‚207 million in FY2003
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Nothing could surpass the iPhone.” Apple and its late co-founder have no shortage of challengers — not to mention emulators — in China‚ a country that analysts expect will overtake the United States this year as the world’s largest market for smartphones. Chief among the rivals is Xiaomi‚ whose newest smartphone has been expected to go on sale this month for 1‚999 renminbi‚ or $320 — less than half the starting retail price of an iPhone 4S in China. Pricing for the iPhone 5 in China has not been
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bored‚ and have internet access for those awkward moments in a crowd of no one you know. The Apple iPhone has easily become the sickest‚ most professional‚ and far advanced cell phone in today’s society. A good cell phone maintains great service and is very reliable. Service is a must because the primary reason for having a cell phone is being able to keep in contact with others at all times. The iPhone has great service due to its capability of having 3G‚ 4G‚ and LTE service all at once. Other phones
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Case analysis 1 – Apple Computer 1. What were some of Apple’s biggest successes and failures? The greatest success of Apple Computer would be iPod/iPhone/iTunes/App store. They brought a whole new level of technology into this world. The function and design of these four products became a new trend that everyone must have. They began with iPod/iTunes‚ the design of iPod was revolutionary because it didn’t look like a normal MP3 player‚ Apple designed the internal hard disk into the iPod. Moreover
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