communication industry but going to fail at Smartphone sector and after that‚ I am going to explain Apple‚ that is best at producing Smartphone and proved its quality in last 4 years. I am going to explain briefly Nokia’s history and position in industry and explain marketing strategy deeply. Soon‚ I’m going to explain Apple and its product Iphone and how being successful at communication industry with explaining marketing and production strategy. At the end of project I am going to compare these two companies
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What strategy does Apple have in place in order to make this a runaway hit like its iPhone and iPod product lines? We ’ll use the marketing mix (4 P ’s) to see how Apple strategized its goal to make the iPad a bestseller. Marketing Mix is the set of controllable‚ tactical marketing tools that the firm blends to produce the response it wants in the target market. Price‚ product‚ place and promotion are the 4 P ’s or components that make up a marketing mix. Product Apple sells a variety of
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strategies‚ such as television commercials‚ newspaper‚ magazines and official online website to promote their products. Apple is a multinational corporation that designs and sells electronic gadgets and software. Apple electronic gadgets include the iPhone‚ iPad‚ iPod family‚ iMac‚ MacBook’s like the MacBook Pro‚ MacBook Air‚ Mac Mini [Smallest desktop in the world]‚ Mac Pro [CPU]. Apple software includes the MAC OS X operating system‚ ITunes media browser where you can listen or play videos in it‚
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Introduction The purpose of this report is to prepare market analysis of Operating Systems for Smartphones. Over the last decade‚ mobile phones have become one of the major means of communicating both voice and data. Today‚ mobile phone is virtually a social necessity for most of us. Increase in computing power of mobile phones‚ improved bandwidth of wireless technologies‚ and internet technology have led to the introduction of Smartphone which provides greater levels of intelligence to its users
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According to Wikipedia‚ mobile banking began in 2009 and was done through SMS or text messaging. For example users could text "BALANCE" to their bank and would get a reply with balance of an account. With Apple ’s success of the iPhone and Google ’s emergence of the Android based phones‚ mobile banking has grown exponentially since 2010. The number of mobile banking users has grown from 17.8 million in 2010 to 53.1 million in 2013 (Vaidya‚ 2011). This increase can be attributed
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Recommendation 2.4 Apple ’s value chain Analysis Recommendation 2.5 Strategies to reduce Competitions 19 18 16 15 11 12 9 Part 3 3.1 conclusions 3.2 appendices 3.3 bibliographies 20 21 23 Copyright © 2010 Sheikh Adnan All Rights Reserved 4 [STRATEGIC AUDIT REPORT OF APPLE INC] Contents Figure: 1.1 Apple Computers ’ Financial results Figure: 2.1 Figure: 3.1 Strategic Group Analyses 7 6 Core competencies & Distinctive competencies Strategic Group Maps 10-11 8 Figure: 4
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attitude of economic consumer to iPhone‚ especially facing the upgrade the new iPhone5? Some of them won’t buy iPhone5. The reasons why you don’t need iPhone5‚ by an iPhone Owner: IOS6 cost more amount of electricity and new maps apps doesn’t as reliable as Google map. ②Considering the factor of price‚ they will retain their mobile phone. However‚ it is time for some of them buy iPhone4s or 4. With iPhone5 come in to the market‚ big price cut for iPhone4. Last year’s iPhone 4S will now start at £449 for
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but the question still remains. Are they making money? In this section‚ we will be taking a detail look at the financials of Apple since the lunch of the first Iphone in 2007. On June 29‚ 2007 (the first day of the Iphone) apple was trading at $ 121 dollars a share. At year end September 29st 2007‚ just three months after the first Iphone release‚ Apple was trading at $ 154 dollars. That’s a 27 % increase in share price. As impressive as that sounds‚ there are other ratios that are used by managers
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Key Facts Apple Inc. is an American multinational corporation that designs and develops computer software and personal computers. The company is well known for its hardware products‚ which are Mac line‚ ipod‚ ipad and iphone. Apple was founded in 1976 April 1 and their first iphone which was a sales breaking was introduce on January 9‚ 2007. Apple is world second largest information Technology Company after Samsung. After the death Apple’s leader Steve job’s‚ Tim cook was appointed for the CEO post
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semiskilled labor for less than 1 dollar an hour. In August 2010‚ Danshui Plant No.2 in southern China has a 1 year contract in the period between 1 June 2010 and 31 May 2011 with Apple incorporation to assemble the Apple iPhone 4. Based on the contract‚ Danshui need to assemble 2.4 million iPhones within 1 year. However‚ Wentao Chen‚ manager of Danshui Plant No.2 was anxious about the plant is not able to assemble 2.4 million as their expected and is operating at a loss when the third month of the contract
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