business practices. Additionally‚ it has been criticized for its litigious legal policy of suing before first gathering all the facts necessary to pursue a legitimate lawsuit. Accusations of anti-competitive behavior iPhone There has been criticism of the iPhone and the iPod being locked into iTunes and creating an iTunes Store monopoly for these devices. Similarly‚ Apple has not licensed its FairPlay DRM system to any other company‚ preventing content purchased from the iTunes store
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UNDERSTANDING MARKETS AND CONCUMERS BY JIANGWENYAN FACULTY OF BUSINESS‚ ACCOUNTANCY AND MANAGEMENT COURSEWORK COVER SHEET COURSE: _____BAC ________INTAKE: ____May_____________ STUDENT PARTICULARS Name:______Jiangwenyan__________________________ IC / Passport No:________________E22556871___________________________________ Student No:________SCM-025581___________________________________________ Subject: Understanding_markerting and consumers______________________________ Mode of Study:□
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they design Macs‚ the best personal computers in the world and they lead the digital music revolution with their iPods and iTunes online stores. The mission statement also says that the company has reinvented the mobile phone with their revolutionary iPhone and that they define the future of mobile media and computing devices with the iPad. The goal of this company is to make the best mobile product from their phone. Remember what Steve Jobs said when people asked him about the purpose of this company
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products and services include the iPhone‚ iPad‚ Mac‚ iPod‚ a portfolio of consumer and professional software applications‚ and operating systems. The company also sells and delivers digital content and applications through the iTunes Store. In 2011‚ the company‚ as part of a consortium‚ acquired Nortel Networks Corporation’s patent portfolio. In February 2012‚ the Company also acquired the app-search engine Chomp (Reuters). In June 2007‚ Apple launched the iPhone‚ which combines a mobile phone‚ an
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strategic thinker and manager Introduction Despite beating market projections for fiscal first quarter (Q1) results 2014‚ Apple‚ Inc. headquartered in Cupertino‚ California‚ disappointed industry analysts and Apple watchers when it reported iPhone sales grew at a 7% rate‚ falling short of Wall Street expectations of a 15% increase.1 Apple’s supremacy as the top dog in the fiercely contested high technology consumer electronics industry‚ especially in the U.S. was under attack. Since 2011‚ Apple
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which is reducing time for users to do more browsing‚ buying and watching. The mobile operating system (OS) used by modern Smartphone including Google’s Android‚ Apple’s iOS and so on. Samsung’s Galaxy S4‚ Apple’s iPhone 5‚ RIM’s BlackBerry Z10‚ Nokia’s Lumia 920‚ Google’s Nexus 4 are some of the Smartphones. Errors will be automatically corrected in smart phones in near future as fleet of scientists and app developers of Google inc. and apple Inc. are continuously researching to explore new
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Apple Board of Directors decided to hand over the reins of Apple Inc. to Timothy Donald Cook better known as Tim Cook‚ then Chief Operating Officer(COO)‚ and make him the new Chief Executive Officer of the company. Jobs resigned from the post of CEO and was chosen to be the Chairman of the Board of Directors. Tim cook was also inducted in to the Board. The decision taken by Jobs was not because of any pressure or due to declining sales or problem with the company but because he was suffering from
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Customer Intimacy When we talk about Apple comes to our mind all the technology and innovation that each year brings Apple to us they offers a wide variety of models and different styles in all of his presentation like macs‚ iPod or iPhone. What makes this brand apple so unique and innovative is the level of relationship between customer at the moment of buying because they are able not just to choose what they want they also personalize their product like the color‚ some details and they even
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Apple’s iPhone‚ The Game Changer of Smartphones TABLE OF CONTENTS Did it unfold rapidly or did it take a long time to develop as it evolved through various incarnations? Did the innovation change “the rules of the game”? Was there another parallel innovation/development that “enabled” this innovation to take root? Did it lead to the displacement of some competitors‚ with their positions being assumed by newer players in the industry? How have customers responded
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Brand: Apple iPhone 5 Competitors (flagship devices of competing phone manufacturer): a. Direct: Android phones (Samsung Galaxy S4 (main)‚ HTC One‚ Sony Xperia Z) b. Indirect: Windows Phone (Nokia Lumia 920)‚ Blackberry (BB Z10) 4P’s Analysis: |PRODUCT |PRICE | | |
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