PESTEL analysis Political/Legal Environment Over the past several years‚ there has seen a plethora of patent lawsuits within the smartphone industry. In the highlycompetitive environment‚ manufacturers of handsets have been aggressive in protecting their intellectual properties by suingcompetitors by claiming infringements on patents. For example‚ in March 2010‚ Apple sued HTC for allegedly infringing on20 Apple patents (Weil‚ 2010). Apple also sued Nokia in 2010 for similar patent infringements("Patent
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SWOT Analysis is a strategic planning tool used to evaluate the Strengths‚ Weaknesses‚ Opportunities‚ and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. The technique is credited to Albert Humphrey‚ who led a research project at Stanford University in the 1960s and 1970s using data Strategic Use: Orienting
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Apple SWOT analysis 2013 Strengths Weaknesses 1. Customer loyalty 1. High price combined with 2. Incompatibility with expanding closed different OS ecosystem 3. Decreasing market 2. Apple is a leading share innovator in mobile 4. Patent infringements device technology 5. Further changes in 3. Strong financial management performance 6. Defects of new ($10‚000‚000‚000 products cash‚ gross profit 7. Long-term gross
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growth‚ share‚ competitors 31% market share‚ 10.7% growth. Activities in food‚ liquor‚ petrol‚ consumer electronics‚ general merchandise‚ retailing through chain store operations‚ together with hotel‚ gaming and entertainment operations (data analysis‚ 2007). HR position (employees) 180‚000 employees across 3‚000 stores. Other related factors Key macro environmental factors General economic condition - Global Legislation and regulation ACC‚ TPA‚ FIRB. monitors and regulates
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Methods of analysis for the consumer behavior Qualitative studies: Behavior can also be measured through qualitative tools and techniques such as focus group‚ depth interview (individual) and psychological tests. That helps to identify consumer opinions‚ beliefs and feelings by getting them involved in open discussions. Focus group= in focus group interview‚ there is a group of consumers between 6 and 12 persons called together and a moderator who control this interview. The discussion
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“LEPESTC” Analysis LEPESTC News of Local & International 1. International News of Legal Environment Flupentixol with Melitracen Banned in the India India’s ministry of health and family welfare has banned the popular diabetes drug pioglitazone‚ the painkiller metamizole‚ and the psychiatric combination flupentixol with melitracen with immediate effect‚ because it said that their use was “likely to involve risk to human beings. This is due to its potentially serious neurological side effects
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Competitor Analysis There are two types of competitors currently on market: Food delivery companies and restaurants that run their own delivery service. There are already some players in the food delivery market. For example‚ Bite Squad‚ a new company founded in August 2012‚ is currently offering a similar service in the Minneapolis area. However‚ in our market segment‚ which is a college campus‚ we have advantages over them. First‚ existing companies like Bite Squad focus more on workers and
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remains a problem due to few tower providers the bargaining power of tower providers if high. * Handset suppliers: Nokia‚ Samsung‚ LG‚ Sony‚ iPhone‚ and numerous other players. The bargaining power of handset suppliers is less as they are also competing amongst themselves. Vodacom holds the only rights for distributing Iphone products‚ in this case IPhone. Overall we can make out that the key supplier power is high for the mobile market/Industry. Buyer Power * Switching cost is low. Other
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Porter’s 5 forces analysis Potential entrants (threat) Samsung as mobile company is not even frightened of new entrants‚ because the capital needed to invest in this kind of industry is extremely high‚ which means that no too many investors try to gain a market share in mobile environment. BIBLIOGRAPHY \l 2058 This kind of threat is very low‚ with a high invest in R&D for the creation and innovation of unique products that exceed the consumer’s expectations and brand loyalty of their mobile
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Cartoon Rhetorical Analysis On Setember 25‚ 2012‚ two cartoons by Randy Bish and Jimmy Marguiles were realeased because of the iPhone Madness. In Randy Bish’s cartoon about iPhone Madness shows that the new iPhone 5 has everything you need in your fingertips. Since it came out‚ the iPhone was been brought by million worldwide people because of its high technology. Apple‚ the producer of the iPhones‚ has said it has sold more than five million iPhone 5 over the first couple days it came out.
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