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    Case Study 2

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    Identified Problem The apparent problem in the Bank of America case study is that Jen McDonald (head of the Bank of America digital marketing group)‚ and Douglas Brown (senior vice president of mobile product development) received requests to create mobile apps more specific for individual businesses as a way to gain leverage (Supta & Herman‚ 2012). Brown‚ specifically‚ was hesitant to add additional mobile app features as he feared it would make the application far too complex. Not only would

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    Apple Case Analysis

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    create new markets rather than merely enter existing markets. They began their company on the basis of personal computers but quickly began to diversify as they saw opportunity. Job’s orchestrated the development of products such as the iPod‚ iPad‚ and iPhone. By 2003 apple appeared to be reinventing itself as a digital entertainment company‚ moving far beyond the personal computer industry. With the advent of the iPod came about the need for music to be sold on iTunes as well as an early approach to there

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    1. What kinds of applications are described here? What business functions do they support? How do they improve operational efficiency and decision making? The applications defined in this case are e-mail‚ calendar and contacts from Microsoft Exchange ActiveSync. In addition‚ there are some new software applications: hospital’s MEDITECH electronic medical records system‚ Epocrates Essentials and ChainLinq Mobile. The businesses functions of these applications are assisting employees accomplish their

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    Google Case

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    Contents General Environment 2 Economic Characteristics 3 Porter’s Five Forces Model for the Search Engine Industry 4 Porter’s Five Forces 5 Three Driving Forces 8 Competitors 9 Key Success Factors 10 Summary 11 Strategy 12 Financially 13 Strengths and Weaknesses 15 Functional Strategies 16 Problem 17 Alternative 1 Description 20 Alternative 2 Description 22 Evaluations 26 Decision 28 Implementation 29 General Environment In terms of the internet and search

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    Case Study NOKIA

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    Nokia under Kairamo 1977-1988: Era of Growth Transformation from a paper and rubber concern to a major global electronics and telecom concern – RESTRUCTURING THE COMPANYS ORGANIZATION 1989 Nokia was influential in establishing the second generation network (2G) – allowed phones to work throughout Europe – INNOVATION / DIFFERENTIATION Nokias mergers and acquisitions activities – boosted revenues + adding valuable patents ‚ investments in R+D DIFFERENTIATION Nokia under Vuorilehto: Challenging Times

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    Apple Price Cut Case

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    Apple Price Cut Case 1. To what extent the iPhone pricing strategy is similar to the iPod pricing strategy? How do you explain that the iPod price cut did not lead to such a level of customers’ protest? Answer: Both iPhone and iPod have experienced a large amount of price cut in their product lifecycle. In this document‚ we can find that iPod was launched in October 2001. Tough relatively high priced for an MP3 player‚ it was hugely demanded and remains popular till date though there was

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    SKYPE case study

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    a call through Skype unless absolutely necessary. Technological Uncertainty-(1) Skype’s peer to peer proprietary technology restricts people from using Skype unless people on both sides of the communication channel are online via Skype. (2)Past cases of system blackout due to Microsoft upgrade had caused a huge problem with users doubting Skype’s Technology. Competitive volatility: Skype is now facing competition from a large number of VoIP operators (such as VSee‚ Viber‚ Google Hangout) as well

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    Case Study: Cobot Case

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    The interesting events from CoBot’s standpoint are those‚ which were not expected or least expected to happen‚ from the CoBot’s past task execution data. We define these interesting events as anomalies-- deviation from the expected data. The expected value for an event can be computed from the respective log table‚ we create by analyzing the bag files. Using the expected data we identify the instances which are anomalies‚ and verbalize them comparing it with a past instance or the expected data for

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    Cis Computer Case Study

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    described in the article is business application. According to the www.wikipedia.org‚ retrieved July 3‚ 2012‚ “business application” is generally any software program that helps business increase productivity or measures their productivity. In this case‚ applications were used in the hospitals‚ delivery companies to assist the employees with an easy access to the needed resources‚ including work e-mails‚ databases‚ personal records etc. That means the kinds of applications include e-mails‚ calendars

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    Xamarin Technology Case

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    1. Did you know that Xamarin is known to roll out the best cross-platform mobile apps imaginable? Xamarin app development presents a world class environment for developers. Xamarin technology allows complete API coverage‚ application logic and shared codebase. Needless to say‚ it saves ample time and resources. 2. Do you run a one-man band or are you simply a giant fish in the ocean full of competitors? If you’re setting up shop very soon or have been around for a long time‚ opt for the promising

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