Browsing as the killer app: Explaining the rapid success of Apple’s iPhone Title : Browsing as the killer app: Explaining the rapid success of Apple’s iPhone Article by : Joel West and Michael Mace Published by/in : Elsevier Date of Publication : 2010 INTRODUCTION Writer: Dr. Joel West is a Professor from San Jose University‚ College of Business. He is a famous writer for business articles. Michael Mace is a consultant from Rubicon Consulting Inc. These writers are very exposed
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2010 Ninth International Conference on Mobile Business / 2010 Ninth Global Mobility Roundtable What factors contributed to the success of Apple’s iPhone? John Laugesen Yufei Yuan McMaster University‚ DeGroote School of Business Hamilton‚ Ontario CANADA laugesjd@mcmaster.ca McMaster University‚ DeGroote School of Business Hamilton‚ Ontario CANADA yuanyuf@mcmaster.ca Abstract — Unknown to most North American consumers‚ a mobile data and Internet service in Japan called i-mode has been highly successful
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In the article‚ “You Love Your iPhone. Literally.”‚ author Martin Lindstorm‚ suggests that people have the same love for their iPhones as they do for a significant other. In Lindstorm’s experiment‚ he exposed 16 participants between the ages of 18 and 25 to separately watch and listen to a ringing and vibrating phone. He would then watch to see what parts of their brains would activate. Lindstorm found that if a person saw a visual of an iPhone vibrating‚ not only would that person’s visual cortex
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Compare The Similarities and Differences Between Two Smartphones. iPhone6 vs Samsung Galaxy S5 Often that before the release of a certain famous product‚ people would predict the feature or characteristic that the product might featured or possess. In our case‚ smart phones are the ones that we speculate a lot. After the release of the iPhone6‚ many question has been raised whether the iPhone6 will be better‚ or not‚ compared to its rival‚ Samsung Galaxy S5 which is the latest smart phone from
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Why People Change to iPhone - An Approach through Consumer Behavior Concepts - Joseph Jo Sea-hyung Oh Seiko Matsuda Introduction In the recent times‚ there has been an explosive growth in the general interest in smartphones. In the perspective of an iPhone‚ ever since its’ innovative product launch‚ not more than a year ago‚ the number of subscribers in Korea has seen a dramatic increase to a whopping 1‚620‚000 users. Such market phenomenon has even been brought about of coining a word
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Good news for iPhone users and street art fans: in March‚ Adidas launched its Urban Art Guide for iPhone. Urban Art Guide is a free downloadable application‚ which allows iPhone users to access a Google map of Berlin indicating the location of the city’s urban art masterpieces. This application offers several functionalities‚ such as “Find artwork nearby”‚ “Tour guide”‚ or “Gallery”. Urban Art Guide also includes features like rating and comments for users. The guide offers a comprehensive overview
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On Apple Name: Bökény Kornél In this report I will analyse the marketing communication activities of the multinational corporation Apple‚ with great emphasis on the current top-selling products thereof: the iPhone‚ and the iPods. I will deal with the iPod and the iPhone‚ since the marketing communication used to promote these products is the most notable. The report will include several images‚ so that the reader can experience the products’ design and the corresponding advertisements
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media devices‚ personal computers‚ and portable digital music players‚ and sells a variety of related software‚ services‚ peripherals‚ networking solutions‚ and third-party digital content and applications. The Company’s products and services include iPhone‚ iPad‚ Mac‚ iPod‚ Apple TV‚ a portfolio of consumer and professional software applications‚ the iOS and OS X operating systems‚ iCloud‚ and a variety of accessory‚ service and support offerings. The Company also sells and delivers digital content
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In the editorials "Your iPhone is Is Ruining Your posture - and Your Mood" by Amy and "Posture affects standing‚ and Not Just the Physical kind" by Jane E. Brody‚ the author that uses more credible evidence is Brody because she uses personal experience‚ and says the consequences with her evidence of it cited as well. Brody’s evidence includes her own experience of why a person should not slouch‚ and uses evidence of the consequences from studies‚ and reports. Cuddy’s evidence is based on how the
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Bibliography 22 Executive summary This research is main focusing on what is the current image of the Samsung Galaxy SIII and Apple iPhone 4s in the customer’s perspective because in the year 2011‚ Samsung Galaxy SIII is overtake the Apple iPhone in the smartphone market. This issue is shocking the world so this research will test izit the image of Apple iPhone is drop and Samsung Galaxy SIII is getting high. This research will use the online survey method to collect the data. A set of questionnaire
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