computers such as iMac and the MacBook. It also manufactures well-known gadgets such as the iPod and iPhone. Furthermore‚ Apple also produces hardware and software products to enhance the experience of their products for their consumers. Theoretical Review of Marketing In late 2014 Apple released its new highly anticipated product‚ which was the iPhone 6. In the build up to the release of the iPhone 6‚ Apple used various marketing tools to create awareness for the new phone. The type of advertisement
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generation of the Apple iPhone was released in 2007. Ever since 2007‚ there have been five generations of the iPhone‚ with the newest being released in October of 2012. With being an Apple fan as well as an owner to an iPhone‚ I personally encourage people to join the iPhone fan club. With an iPhone everything is touch screen‚ meaning that with the taps of your fingers‚ the person will be able to access something that is so much more to them than just their phone. Apple iPhones have the capabilities
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smartphones I choose. It’s the Apple iPhone 4S and the Samsung Galaxy S II. We will compare some features both of them such as: design‚ screen‚ processor and operating system so that I can choose a smartphones for me. The first thing I want compare the Apple iPhone 4S and the Samsung Galaxy S II are the designs of it. The Samsung Galaxy 2 weighs just 116g‚ and its dimension is 125x66x8 mm. The Apple iPhone 4s weighs 125g‚ and its dimension is 115x59x9 mm. Both the iPhone 4S and the Galaxy S II look elegant
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Since Apple Inc. produce iphone‚ it seems that iphone change our defination of smart phone. Iphone create a culture seems that people cannot live without it anymore‚ people use it anytime and anywhere. Iphone has been in the name of smartphones. It can be treat as a new cultural artefact and the latest medium of modern culture‚ it changes our way of communication‚ social connection‚ and having an iphone seems to be a lifestyle. The new forms of communication IPhone is a mobile phone with Internet
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buy or not to by the new Apple iPhone 5. Just recently‚ this past spring my cell phone contract recently expired after a continuous extension of over lapping contracts for over ten years. I have decided to finally upgrade my cell phone. The saturated cellular device industry can meet various consumer needs just depending on how sophisticated of a device is needed. The new and advanced iPhone 5 is a huge investment for a cellular phone. The retail price for iPhone 5 ranges from an additional $199
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Razors to iPhones‚ Samsung Galaxies‚ Windows HTCs‚ and other substitutes. The market for smartphones is a very young one‚ currently in its maturing phase. Direct competitors of Apple‚ Inc. include Google‚ Samsung‚ Hewlett-Packard Company‚ BlackBerry Limited‚ and Microsoft (Yahoo Finance‚ 2015). There are a large number of firms in the smartphone industry‚ but not too large. Furthermore‚ each company sells the same quintessential product‚ but each is differentiated – Apple sells its iPhone with special
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for the Apple iPhone had been sold from its App Store‚ within a year of its launch. This was considered quite an achievement considering the fact that Apple‘s highly popular ‗iTunes Music Store‘ had only managed to sell about 70 million songs in its first year‚ and had reached sales of a billion only after three years. The App Store‚ available in over 77 countries‚ offered 65‚000+ apps‚ created by over 100‚000 developers (See Exhibit I for the growth in the availability of iPhone apps over time)
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1. Introduction This marketing research project is focusing on Singaporean’s Perception of Apple iPhones. In this report‚ we will be studying on Singapore only. The reason for writing this report is because Singaporeans like to keep up with technology trends. Hence‚ there is always a demand for the latest handset models by major manufacturers‚ such as HTC‚ Nokia‚ Samsung and Apple. Therefore‚ it is important to find out Singaporean’s Perception of smartphones in order for‚ in this case Apple‚ to
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described in this case are e-mail‚ calendar and contacts from Microsoft Exchange ActiveSync. Furthermore‚ there are some new software applications like hospital’s MEDITECH electronic medical records system‚ Epocrates Essentials‚ ChainLinq Mobile and iPhone app. The business function of these kinds of applications is to make employees control their work easily‚ and help them to fix complex things. The e-mail application keeps the doctors and other employees or patients in contact with each other at
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“Digi entry in mid-year may spark iphone price war” and was posted on 2 March 2010. It discussed about the launching of iphone by Digi. Com Bhd.‚ the Malaysian mobile phone company which was controlled by Norway’s Telenor and the price war on service and packages in the smartphone market. Digi thinks they will increase sales more than 5% this year because of the demand of iphone had been increasing. This assignment will focus on the demand and supply of the iphone and the determinant of the demand
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