PRODUCT PLACEMENTS The Impact of Placement Type and Repetition on Attitude Pamela Miles Homer ABSTRACT: The global market for product placement‚ the practice in which firms pay to place branded products (e.g.‚ brand name/logo‚ package‚ signage‚ other trademarks) in the content of mass media programming‚ has exploded. A pair of studies test two potential moderating factors that may help account for the lack of attitude change reported in past experimental studies of placement effects. Specifically
Premium Brand
Concepts of Radiation Radiation * Emission of energy from an atom and the transmission of this energy through space. * Energy propagated in a material medium or space. * Energy in transit. What are the types of radiation? * Radiation is of two general types in our environment. * They are called non-ionizing and ionizing. Ionization * the energy transferred to the electrons causes them to be pulled away or removed from an atom entirely. * The result is the
Premium Ionizing radiation Radioactive decay
THE CONCEPT OF BANCASSURANCE AND A SURVEY ON ATTITUDE OF BANK SALES PERSONNEL TOWARDS INSURANCE PRODUCTS Prepared by Özberk Uğurer Prepared for Aslı Yüksel Mermod Istanbul‚ 09.01.2009 ABSTRACT In this study‚ we will review the bancassurance which is a globally developing concept in both banking and insurance sectors around the world. The article will include definitions of general terms of assurance‚ overview of international and national statistics in recent years‚ and components of bancassurance
Premium Insurance Pension
whose contribution in stimulating suggestions and encouragement helped us a lot into coordinating our “MID” research works. Abstract & Background Abstract The aim of the research is to study the relevancy of the “MID” concept in the tourism sector. It provides essential knowledge relating tosustainable developments and its implications in tourism and demonstrates how they fit together in the shaping of the Mauritian tourism industry. Background: Mauritius and the MID
Premium Tourism Sustainability Sustainable development
A531. Footscray Park Phone: 99194616 Email: hafizul.islam@vu.edu.au Welcome to BHO2259 Product and Services Innovations Dr. Hafizul Islam BHO2259 About Product and Services Innovations (PSI) Development‚ innovation and commercialization of new products and services is crucial About Product and Services Innovations (PSI) New products and services are developed Existing products are revised and innovated Explore new market opportunities Exploit existing market opportunities
Premium Innovation
The marketing concept is a managerial philosophy that an organization should try to satisfy customers’ needs through a coordinated set of activities that also allows the organization to achieve its goals. The marketing concept strives to satisfy customers by determining what buyers want and then by using that information. Businesses also have to alter‚ adapt‚ and develop new products to continue earnings profits. By being customer oriented‚ objectives of a business‚ such as‚ increasing profits
Premium Customer service Marketing Sales
Liberal Studies - Revision notes Module 1 – Personal Development and Interpersonal Relationships 1. self concept – academic achievement‚ body image‚ personality‚ identity 2. self-esteem – ideal self‚ actual self‚ self defence mechanism 3. Maslow’s hierarchy of needs A. physiological needs B. security C. affiliation D. self-esteem E. self-actualization – life goal 4. intellectual/cognitive development – independent thinking‚ rebellious behaviour‚ anti-social behaviour‚ juvenile delinquency
Premium Globalization Energy development
2009‚ and 2010. PRODUCTS Until today‚ Apple has come out with various types of products. These include desktop computers‚ portable computers‚ Personal Digital Assistants (PDA)‚ servers‚ printers‚ and software. Moreover‚ apart from computer-related products‚ Apple had also invested in producing other products such as portable music player‚ smart phones and tablet computer. However‚ due to many internal and external circumstances‚ the company had discontinued multiple products and just few of it
Premium Apple Inc. Supply chain Supply chain management
Chapter 12: Setting Product Strategy GENERAL CONCEPT QUESTIONS Multiple Choice 1. Marketing planning begins with the formulation of an offering to ________ target customers’ needs or wants. a. exceed b. meet c. capture d. compete with e. comprehend Answer: b Page: 372 Level of difficulty: Easy 2. The customer will judge the offering by three basis elements: ________‚ services mix and quality‚ and price. a. performance b. salespeople
Premium Marketing
2.0 THREAT OF SUBSTITUTES PRODUCTS 3.1 Switching costs Switching cost is a negative cost that consumers get regarding to the changing suppliers‚ brands‚ or products (Investopedia 2012). There are four different methods of switching costs that involve when substituting to another product. The four different methods are learning cost‚ opportunity cost‚ implementation cost‚ and conversion cost. Each method has own different values‚ however these cost does not involved to the electronic industry
Premium Apple Inc. Price Marketing