Halmstad University School of Business and Engineering Master Dissertation in International Marketing Master Dissertation in Strategic Management and Leadership The Analysis of Challenges and Opportunities in Brand Extension Authors: Chen Si Jia 891028-4986 Gu Jing 880711-T284 Supervisor: Gabriel Awuah Date of Submission: 31 May‚ 2012 Acknowledgements We would like to firstly thank our supervisor‚ Professor Gabriel Awuah‚ for his constant support and inspiring advices during
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4‚ pp. 223-233‚ Apr 2012 (ISSN 2220-3796) Brand Elements Lead to Brand Equity: Differentiate or Die Mosarrat Farhana University of Dhaka‚ Bangladesh mosarrat_58@yahoo.com Abstract: The aim of this paper is to discuss brand elements and to explore its contribution to brand equity based on some relevant research reviews and some examples of prominent brands where brand elements have played a significant role to reach consumer’s head and heart. Brand is a combination of name‚ symbol or design‚ which
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to P&G. Unfortunately‚ by using packaging designed for the Asian region with non-English labeling‚ P&G alienated its customers in Australia. This is an example of improper: a. global policy decisions. b. pricing decisions. c. brand policy decisions. d. product policy decisions. e. company policy decisions. Answer: (d) Difficulty: (3) Knowledge: (F) Page: 350 3. Even though other combination alternatives can be devised‚ companies generally can
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Brands and Branding Samsung in India: Brand Building through Customer Service Whirlpool’s Product Innovation and Brand Building Strategies in India: Re-creating the Lost Magic? This case is written to debate and discuss on the issue – In the presence of focused and determined competitors‚ even a wellknown and established player is capable of making all the possible incorrect strategic moves. Established in 1996‚ Whirlpool of India Ltd. (WIL) set out to capture the Indian market with its customer-centric
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BUS 890: Strategic Management (Communication Equipment Industry) ------------------ Group #10: 2.Binh Thieu 3.Lan Phan 4.Minh Thu Luu 5.Tung Duong What is the one item you never leave home without? Outline Industry Analysis Why? Driving Forces Dominant Features Five Forces Strategy Group Map Key Success Factors Company Analysis Overview Value Chain Analysis SWOT Analysis Competencies Business Analysis Competitive Strategy Recommen dations Outline Industry Analysis Why? Driving
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GoPro Brand Audit Part #2 This document audits the GoPro brand; it includes research which measures both quantitative and qualitative aspects of its current brand equity‚ a statement and analysis of its brand inventory‚ and a brand exploratory. Chris Conery Rachel Floyd Zachary Marc Elisa Philippon Catherine Tanguay Contents A. Introduction B. Brand Inventory- GoPro I. Brand Elements Name Slogan Logo Point-of-View Videography
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Definition “ How could the iPhone 4s be improved?” Research Objectives The aim of the research was to gain an insight into what hardware and software improvements that consumers believe should be made to the current model of the iPhone‚ the iPhone 4s. Interview Protocol Data Analysis All participants of the focus group were first asked if they own the current model of the iPhone. Three out of the five participants said that they currently own and use the iPhone 4s. The other two participants
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The Outsiders Freytag’s Pyramid Freytag’s pyramid the structure of any movie or book. It starts with the exposition‚ then goes into the rising action which leads the climax‚ or the main part of the story. After we are done with the climax we go down to the rising action which then leads us to the denouement. The exposition of this story starts with Ponyboy walking out of the movie theatre. At this point‚ he starts to introduce and describe all of the greasers. After he describes everyone you are
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was the sun god Re. Pharaohs also often had many wives but they only had one queen. The Great Pyramids of Giza- There are 3 chambers inside the pyramid. The lower one‚ is made of limestone bedrock and was never completed. The 2nd and 3rd were known as the king and queens chamber. Surrounding the pyramid are tombs‚ statues‚ and other monuments‚ this certainly would be a site to see! Step Pyramid at Saqqara- This was the 1st stone building ever made. Djoser constructed this beauty. Where will
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Food Pyramid | March 14 2010 | Stephanie Miller | | Doing what is right and knowing what is right are two very separate things. When it comes to nutrition and diets this saying very much applies. When I started this class and began the food tracker I was very surprised at the results. I never realized that I was not eating a balanced diet until the results came to the surface. Since then I have made changes to my diet‚ I am more aware of what my goals of eating are‚ and have created a balance
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