A SUMMER TRAINING PROJECT REPORT ON “A Study on Consumer Behavior Towards Online Shopping” SUBMITTED IN THE PARTIAL FULFILLMENT FOR THE AWARD OF DEGREE OF MASTER IN BUSINESS ADMINISTRATION 2013-15 UNDER THE GUIDANCE OF: Ms. SURBHI MALHOTRA ASSISTANT PROFESSOR‚ RDIAS SUBMITTED BY: TARUN GIANCHANDANI ROLL NO. 02680303913_BATCH NO. 2013-15 RUKMINI DEVI INSTITUTE OF ADVANCED STUDIES An ISO 9001:2008 Certified Institute NAAC Accredited Grade A (Approved by AICTE‚ HRD Ministry‚ Govt. of India)
Premium Electronic commerce Online shopping
be introduced is the iPhone. Aside from the multiple grammatical errors in the article‚ I found it interesting that there was a situation where there is an extremely high demand for a product but no supply. Due to the lack of sellers in the market‚ it has created an illegal black market monopoly for the iPhone. The legal way to supply cell phones in China involves a monopoly of two state-owned companies that act as cellular operators who demand a profit-share on the iPhone. This is one of the few
Premium Mobile phone Cellular network
IPhone Price Analysis Project – Product Analysis On April 1‚ 1976 Apple Computer Inc.‚ was created by Steve Jobs‚ Steve Wozniak‚ and Ronald Wayne (Jay‚ 2008). Through a shared vision the group created the first Apple 1 personal computer. Later in the year‚ Ronald Wayne sold his share in the company back to his partners. Apple Computer Inc. was incorporated in 1977. Apple Computer Inc. became a major competitor in the high-tech computer world. Over the next couple of years‚ Apple Computer
Premium Apple Inc. Steve Jobs
From: AIMS INSTITUTE OF MANAGEMENT STUDIES‚ BAVDHAN‚ PUNE-21 DELEARATION I Kailash Gawali the undersigned‚ hereby declare that the project report entitled “BUYING BEHAVIOUR OF CUSTOMERS TOWARDS HOUSING GOODS AT A LEADING MALL IN PUNE” is written as the summer project under the guidance of Professor Nilesh Gokhale is my original work and the conclusion drawn therein are based on the market research conducted by me
Premium Sampling
(Shimmer‚ 2011) A Study on Consumer Behaviour Toward Dr. Martens Content 1. Introduction1 2. History of Dr. Martens2 3. Cultures and Subcultures6 3.1. Skinhead6 3.2. Punk7 3.3. Compare between UK and China9 4. Motivation and core values11 5. Conclusion15 6.Bibliography16 1. Introduction In fact‚ for most British people‚ Dr. Martens need no introduction since the brand has already become a British icon. Dr. Martens is known as a British
Premium Punk subculture
A Review of the iPhone 5 Abstract Apple’s iPhone 5 had been under development for over a year until its release a few weeks ago. With so much time dedicated to its development‚ one could expect nothing short of perfection. This and the fact that Apple is a well established brand in the market of technological gadgets accounts for the elevated expectations placed by consumers on iPhone 5. Features of this phone are innumerable‚ but consumers agree that they make it stand out among leading brands
Premium Mobile phone Smartphone Personal digital assistant
On June 29‚ 2007‚ Apple Inc. launched sales of the iPhone at Apple and AT&T stores across the country. Many hours earlier‚ enthusiastic customers lined up outside stores to get the first iPhone in their hands. The iPhone is more than just a breakthrough mobile-phone device. It is a strategy that may expand Apple’s sphere of influence. Apple elegantly combined a mobile phone‚ mp3 player‚ and personal digital assistant (PDA) on the same machine characterized by its unique‚ innovative design. On July
Premium Mobile phone
iPhone Strategic Intent Apple – A Company • Apple was founded on April 1‚ 1976 by Steve Jobs‚ Steve Wozniak‚ and Ronald Wayne to sell the Apple I personal computer kit. • Focused on designing and manufacturing consumer electronics and closely related software products. iPhone Strategic Intent Strategic Intent behind iPhone • Develops‚ sells‚ and supports a series of personal computers‚ portable media players‚ computer software‚ and computer hardware accessories. • Apple is the early
Premium Apple Inc. Steve Jobs Personal computer
3-24-13 Androids vs iPhones You walk down any average hallway‚ office building‚ school‚ or restaurant and guaranteed there will be at least one person glued to their phone. The society that consumers of this decade have evolved in is most definitely based on technology whether it be tablets‚ cell phones or portable gaming consoles we rely a little too much on technology. What seems to be the biggest disagreement in the world of cellular devices is between which is better the iPhone or Android phone
Premium Apple Inc. Steve Jobs Motorola
a figure to explain the motivation process 2. Discuss the statement “marketers don´t create needs; needs pro-exist marketers.” Can marketing efforts change consumers’ needs? Why or why not? Can marketing efforts arouse consumer needs? If yes‚ how? 1 Marketers do not create needs‚ though in some instances they maymake consumers more keenly aware of unfelt needs. The tact that many new products take illustrates that marketers often do not recognize or understandconsumer needs and that they
Premium Personality psychology Maslow's hierarchy of needs Psychology