INTEGRATED MARKETING COMMUNICATION (IMC) Integrated Marketing Communication (IMC) also referred to as “The New Marketing Communications Paradigm”‚ which is an emerging concept in the business world today. It ’s important to recognize that most companies do not utilize these tools effectively. They certainly don ’t use all the tools in an integrated fashion to maximize synergy. This is of course what IMC is all about‚ using the best possible mixture of the tools in an integrated fashion where
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Integrated marketing communications plan-outline. LG’s Smartouch laptop IMC. Review of Marketing Plan The Integrated marketing communication plan will give a precise insight of the laptop environment LG will have to evolve in as well as an audit of LG’s position within this environment in term of brand awareness. This document will help LG improve its brand image in order to make the company enter in the era of Touch Green Laptop technology‚ a segment still undervalued which can become
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effective communication with the target market‚ product and business in order to attain a prestigious position in the market. Promotion of a product is done to persuade customers to try a new product or an older product. The diagram below gives a list of IMC tools that a company uses to promote its brand. Further analysis will be done on the below mentioned framework. Advertising Coca-Cola uses the concept of aggressive advertising to promote its products. It acts as a very important tool to cater to
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BY: Urooj Iqbal Ibrahim Zohaib Asma Aijaz Khan AGENCY PERSPECTIVE THE PRACTICE OF IMC IN THE CORPORATE SECTOR OF PAKISTAN Table of Contents Executive Summary 3 Introduction 4 Process for Developing Advertising Campaign 5 Details of IMC Advertising Camapign 6 Process of Campaign Integration 7 Media Planning and Execution 8 Agency Assessment of Advertising Campaign 9 References…………………………………………………………….10 EXECUTIVE SUMMARY In today’s time‚ when the trends
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In recent years‚ there has been increased media‚ social and political criticism directed at the alcoholic beverage industry. An increasingly negative perception in society towards alcohol could prompt legislators to implement restrictive measures such as limitations on availability‚ advertising‚ sponsorships‚ distribution and point-of-sales and increased government tax and may cause consumption trends to shift away from beer to non-alcoholic beverages. Negative publicity‚ restrictive measures and
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drinking coffee not only in United States but worldwide. Starbucks has evolved into a great success due to their implementation of Integrated Marketing Communications. One of the primary motivations why Starbucks and many more companies move towards IMC is the reduction in costs through this approach. The rise in some media costs‚ most notably television through 1990s‚ the proliferation of media opportunities and the splintering of audiences has led to a review of the communications strategies used
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------------------------------------------------------------------------------------ 11 Overall Strategy ------------------------------------------------------------------------------ 13 Details of the Plan --------------------------------------------------------------------------- 14 IMC Campaign Flowchart ------------------------------------------------------------------- 15 Metrics and Measures ----------------------------------------------------------------------- 16 Conclusion ------------------------------------------------------------------------------------
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The following document consists of the IMC plan for Synergade- the new sports drink on the market‚ designed to use a natural approach to give its target market the energy boost when needed the most. The purpose of an IMC plan is to serve as a blueprint of the complete marketing communications for a brand. It evaluates the background of the brand and presents a set of guidelines and an action program for the advertising and promotions campaign. An IMC plan is a part of the marketing plan that
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IMC PLAN by Daniela Stolk Table of Contents 1.0 2.0 Executive Summary Promotion Opportunity Analysis 2.1 2.2 2.3 2.4 3.0 Communications Market Analysis Competitive Analysis Opportunity Analysis Target Market Analysis 7 10 12 14 15 17 20 21 22 24 25 26 29 30 31 32 33 36 37 39 40 41 42 43 44 Corporate Strategies 3.1 3.2 3.3 3.4 3.5 Corporate Image Strategy Brand Development Strategy Brand Positioning Strategy Public Relations Strategy Evaluation 4.0 Integrated Marketing Communication
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INTRODUCTION Jessa: Good morning ladies and gentlemen! We present to you the Connoisseur Agency "learn from the expert". Today we will be going to discuss to you our imc plans that would take for a year but before that we would like to present to you our statement of the problem‚ positioning and what the school offers: See success in USC! The University of San Carlos School of Business and Economics offers you the SBE Council: Department of Economics - With Economic tracks of: Business‚ Law
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