General Purpose: to inform Specific Purpose: to explain the newer features of the iPhone 5 Central Idea: The iPhone 5 comes equipped with new physical features‚ the iOS 6‚ the A6 chip‚ LTE networking‚ etc. I. Introduction: Number of iPhones sold and predicted to sell to grab attention with the outlandish numbers. ( USA Today) a. Take a poll of the class to see how many people are infatuated by the iPhone b. Introduce the idea of the new features to inform the class of what this phone
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4. Key targeting strategies of ITC ITC has different targeting strategies for each of its brands. They are as based on six mantras they are as follows: a) Segmentation: Creating brands from scratch with no history and lineage‚ ITC used clear segmentation across its five product lines and the target audience‚ each brand was meant for. b) Group synergy: Once the five products were created and communication strategies set‚ ITC leveraged its properties like hotels‚ foods and apparel store
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Successful Brand Positioning Estee Lauder has had huge success within their industry for many years because of their positioning within the market. This empire would not have been as successful as it is currently‚ and has been‚ if it failed to segment‚ target and position itself in the appropriate market. When Estee Lauder first formed‚ higher end cosmetics and skin care was a glamorous process at the top notch department stores. Overtime‚ high-end brands have become more common throughout the
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instruments for consumer‚ industrial and professional markets (sony.co.uk). Sony UK has many manufacturing subsidiaries around Europe and the globe. Sony Europe operates three main European factories for production. These are situated in Barcelona Spain‚ Nitra Slovakia and Budapest Hungary. Additional to this‚ the Sony Corporation owns numerous factories around the world producing consumer electronics products for the global market. Sony UK are the market leaders in consumer electronics and currently
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Study “Apple introduced the original iPhone back in 2007‚ instantly obsoleting every other smartphone on the planet in every way that mattered” (Ritchie‚ 2013‚ p.1). Within the next two years Apple came out with the iPhone 3G and 3GS which they were able to increase the functionality while simultaneously lowering the price‚ this allowed Apple to take the smartphone fully out of the niche and make them mainstream (Ritchie‚ 2013). Apple was able to bring the iPhone to broader carriers and faster speeds
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IPhone 4s Cell phone or mobile phones a necessity in today’s world. It is rare to find a person who doesn’t have a cell phone now a days and cannot be neglected for every day’s life of people anymore. When it came to my own need to have a new cell phone‚ I was comparing Apple vs. Android devices. After a long research I end up choosing the IPhone 4s‚ because of its style‚ performance and durability. I phone has numerous features that I was looking for. First and foremost I was blown
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5. Develop a positioning statement for your selected target customer(s) that defines the key benefits of the PicDeck service and how the service is differentiated from alternatives that customers might consider. As to every other company trying to develop and achieve competitive advantage over its rivals in times of rapid technological changes and uncertainty‚ it is a big challenge to Ontela to live up to the expectations. The demands of consumers of technologically innovative goods are becoming
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main pricing decisions for its range of iPhones. The first one is a skimming price decision and the second one is a penetration pricing decision. 1. Skimming price decision When Apple first launched the new iPhone 3GS‚ it made a skimming price decision which means it aims to sell to the top of the market and focuses on maximizing profits in short term so it could recover the research and development costs. 2. Penetration pricing decision As the iPhones have moved through their product life
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Geographic Segmentation Geographic segmentation calls for dividing the market into different geographical units such as nations‚ regions‚ states‚ counties‚ cities‚ or even neighborhoods. A company may decide to operate in one or a few geographical areas‚ or to operate in all areas but pay attention to geo-graphical differences in needs and wants. ACI Logistic Ltd (shwapno) today is localizing their products‚ advertising‚ promotion‚ and sales efforts to fit the needs of individual regions
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Group Project Part 1 iPhone Backgrounder Segmentation Professional: used to stay in touch and record information while on the go. Using applicants such as email‚ instant messaging and Mac OS for notes and record keeping. Students: used for style and individuality. Perform numerous functions without carrying multiple gadgets. (iPod‚ phone‚ TV shows‚ Internet‚ PDA‚ phone) Corporate Users: Input and access data on the go. Competition The smart phone market is very competitive.
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