Instructor Guo Ji Public email bnuwec@gmail.com‚ PIN interbusiness Contact Information guoji@bnu.edu.cn Course Prerequisites Micro and Macro Course Description This course is an introduction to international business with an emphasis on the contemporary issues of China. The basic content of the course includes (1) an overview of the means of conducting international business‚ with an emphasis on what makes international different from domestic (2) the effects of the social systems within countries
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What is the macro and industry environment in the Southeast Asian region for the entrance of new budget airlines? What opportunities and challenges are associated with this environment? Answer: Competition for the Southeast Asian budget traveler has increased significantly in recent years as more carriers have entered the market. These new entrants are attracted by the large number of potential travelers‚ and the fact that government regulations in the region have decreased making it easier
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The Zero Moment of Truth Macro Study Google/Shopper Sciences U.S.‚ April 2011 Objectives How is shopper behavior changing in a digitally powered world? What role do new media like social & mobile in shopping? How are shoppers’ expectations of the physical changing? retail store How does pre-shopping change actual purchasing? Source: Google/Shopper Sciences‚ Zero Moment of Macro Study‚ Apr 2011 N = 5‚000 www.google.com/think/insights Google Confidential and Proprietary Methodology
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The airline industry is very much influenced by the rapid and dramatic changes taking place in the environment. All around the world‚ aircraft carriers are facing increases in fuel prices and are vulnerable to expensive disruptions like the 2010 volcanic eruption in Iceland. (paragraph 1‚p.11) Trade unions‚ who drive up costs‚ and regulators are legal factors which prevent aircraft companies from implementing their own ways of cutting costs. (paragraph 6‚p12) Ryanair‚ the largest low-cost carrier
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Outcome 2.1 Show macro and micro environmental factors which Influence marketing decisions -Gatorade is not PepsiCo official product in Vietnam but it isn’t produced in Vietnam ‚ it was imported from foreign country so the price of the product is higher and isn’t really suitable for Vietnam average income. There are two main environment elements which affect the price of the Gatorade: Micro environment -Competitors: There are many other products to choose in the soft drink market include
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Unit-1 Q1. Define micro and macro economics‚ Distinguish between them‚ and explain the scope‚ importance and its limitations Ans. modern economy analysis has been divided into two major branches that is micro and macro economics. Micro economics means the economics system which deals individual economics unit on the other hand macro economics means the economics unit which deals aggregate as a whole that is national income‚ general employment‚ and total out –put‚ general price level etc. These two
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Micro Fridge Case Study Prepared by Lamia Azab 27.11.2014 1 Index:Micro-Fridge Industry:Market Overview: Industry & Product Situation Analysis: SWOT Analysis TOWS Matrix 4Cs of Marketing Strategy : Company Customers Competition Collaborators 4Ps of Marketing Strategy : Product Price Place Promotion Marketing Plan: Vision and Mission Marketing Calendar Sales Plan: Budget & Sales plan Overall evaluation Recommendations 2 About the product/industry: Industry: The Micro-Fridge
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Nintendo Micro Environment Analysis Suppliers: Companies being the developers of their own video games become the suppliers themselves. The augmented products used in the development of these games may include cd’s‚ hard disks‚ electronic components‚ software’s‚ game writers‚ packaging of the consoles‚ printing of manuals and additional features like graphics etc to make the games more popular. Distributors: Distributors play a vital role in the video game industry. They include the
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The Macro Environment of the Crisps‚ Nuts and Salty Snacks market in UK. "The macro environment consists of a number of broad forces that effect not only the company but also the other actors in the macro environment"(Jobber 2007:78). The main purpose of every company is to generate profit by providing its customers their products and services. In order to do that efficiently‚ companies should conduct their business considering the macro environment forces. Therefore often is used the PEST (political
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STUDY GUIDE COSTS OF PRODUCTION: Total Physical Product (TP)- total output or quantity produced Marginal Product (MP)- the additional output generated by additional inputs (workers). Average Product (AP)- the output per unit of input. Stage 1: Increasing Marginal Returns Stage 2: Decreasing Marginal Returns Stage 3: Negative Marginal Returns TC- Total Costs: Sum of Fixed and Variable Costs VC- Variable Costs: Costs for variable resources that do change with the amount produced
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