Introduction Marketing ethics refers to the moral principles concerning acceptable and unacceptable behavior related to the operation of marketing by business people (Barron’s Educational Series‚ 2007). In order to obtain higher profit‚ some of the companies may violate business ethical values. Background Mattel founded in 1945 is one of the largest toy companies in the world (Fortune‚ 2008). Although Mattel is a major toy company‚ there are many unethical issues found. Firstly‚ Mattel`s
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Retrieved september 22‚ 2013‚ from http://www.eluniversal.com.mx/finanzas-cartera/2013/impreso/smartphones-moviles-mas-vendidos-en-orbe-104409.html phonearena.com Poder PDA. (2013‚ september). Precios iPhone. Retrieved september 22‚ 2013‚ from http://www.poderpda.com/plataformas/apple/precios-del-iphone-5-y-iphone-5c-sin-contrato/ Prieto-Muñoz‚ P Samsung. (2011). 2011 sustainability report. Retrieved august 29‚ 2013‚ from http://www.samsung.com/us/aboutsamsung/ir/corporategovernance/corporatesocialresponsibility/download/2011Environmentalnsocialreport
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semiskilled labor for less than 1 dollar an hour. In August 2010‚ Danshui Plant No.2 in southern China has a 1 year contract in the period between 1 June 2010 and 31 May 2011 with Apple incorporation to assemble the Apple iPhone 4. Based on the contract‚ Danshui need to assemble 2.4 million iPhones within 1 year. However‚ Wentao Chen‚ manager of Danshui Plant No.2 was anxious about the plant is not able to assemble 2.4 million as their expected and is operating at a loss when the third month of the contract
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Apple Price Cut Case 1. To what extent the iPhone pricing strategy is similar to the iPod pricing strategy? How do you explain that the iPod price cut did not lead to such a level of customers’ protest? Answer: Both iPhone and iPod have experienced a large amount of price cut in their product lifecycle. In this document‚ we can find that iPod was launched in October 2001. Tough relatively high priced for an MP3 player‚ it was hugely demanded and remains popular till date though there was
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formerly Apple Computer‚ Inc.) is an American multinational corporation that designs and markets consumer electronics‚ computer software‚ and personal computers. Known hardware products of the company include the best Macintosh line of computers‚ IPod‚ iPhone and IPad. Apple software includes a Mac OS X operating system; ITunes media browser; iLife suite of multimedia and creativity software; IWORK set of office programs‚ Diaphragm‚ a professional photography package; Final Cut Studio‚ Suite of professional
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Case study: Apple iPhones - Not "Made in America" 1. What is meant by the globalization of human capital? Is this inevitable as firms increase their global operations? The globalization of human capital refers to the fact that employees are now spread out across the world by their employers. This including‚ the companies‚ employed‚ unemployed‚ stockholders‚ consumers‚ contractors‚ supply chain‚ firms and economies. Companies branch out because labor costs are cheaper and productivity is faster
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connectivity than a feature phone which is reducing time for users to do more browsing‚ buying and watching. The mobile operating system (OS) used by modern Smartphone including Google’s Android‚ Apple’s iOS and so on. Samsung’s Galaxy S4‚ Apple’s iPhone 5‚ RIM’s BlackBerry Z10‚ Nokia’s Lumia 920‚ Google’s Nexus 4 are some of the Smartphones. Errors will be automatically corrected in smart phones in near future as fleet of scientists and app developers of Google inc. and apple Inc. are continuously
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class America thought about how they would feel if there wasn’t a supermarket with safe food just down the street‚ they might consider donating money to a charity that could fix that instead of buying themselves the new iPhone that isn’t all that much different than the old iPhone. If apathy didn’t exist‚ these things wouldn’t be a problem. Another thing that wouldn’t be a problem if people simply had more empathy is war. This is very simple‚ really. If those that are waging war for any reason simply
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Retrieved 04 24‚ 2012‚ from http://techcrunch.com/2012/01/27/apple-overtakes-samsung-as-worlds-largest-smartphonevendor/. [14] Phones Review. (2012‚ March 27). Retrieved March 29‚ 2012‚ from http://www.phonesreview.co.uk/2012/03/27/voting-hype-for-iphone-5-or-samsung-galaxy-s3/. [15] Pomoni‚ C. (2010‚ Jun 27). Bukisa. Retrieved 03 14‚ 2012‚ from http://www.bukisa.com/articles/308684_the-importance-of-building-brand-awareness.
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Apple’s iPhone‚ The Game Changer of Smartphones TABLE OF CONTENTS Did it unfold rapidly or did it take a long time to develop as it evolved through various incarnations? Did the innovation change “the rules of the game”? Was there another parallel innovation/development that “enabled” this innovation to take root? Did it lead to the displacement of some competitors‚ with their positions being assumed by newer players in the industry? How have customers responded
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