Since Apple Inc. produce iphone‚ it seems that iphone change our defination of smart phone. Iphone create a culture seems that people cannot live without it anymore‚ people use it anytime and anywhere. Iphone has been in the name of smartphones. It can be treat as a new cultural artefact and the latest medium of modern culture‚ it changes our way of communication‚ social connection‚ and having an iphone seems to be a lifestyle. The new forms of communication IPhone is a mobile phone with Internet
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Razors to iPhones‚ Samsung Galaxies‚ Windows HTCs‚ and other substitutes. The market for smartphones is a very young one‚ currently in its maturing phase. Direct competitors of Apple‚ Inc. include Google‚ Samsung‚ Hewlett-Packard Company‚ BlackBerry Limited‚ and Microsoft (Yahoo Finance‚ 2015). There are a large number of firms in the smartphone industry‚ but not too large. Furthermore‚ each company sells the same quintessential product‚ but each is differentiated – Apple sells its iPhone with special
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of Apple’s iPhone. Price‚ income and cross elasticity of demand might be of practical use to the sales manager of Apple’s iPhones who aim to maximize sales revenue. Price elasticity of demand (PED) measures the degree of responsiveness of quantity demanded of iPhone to a given change in the price of the good itself‚ ceteris paribus. Its formula is indicated by the % change in the quantity demanded of iPhone to a % change in the price of iPhone‚ ceteris paribus. The demand for iPhones is price inelastic
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its objectives. Let’s take an example of Apple iPhone: Introduction: Apple first introduces iPhone in MACWORLD SAN FRANCISCO—January 9‚ 2007 (ref: Apple Press info; online). Growth: The apple iPhone sales for the year 2008 with 245% sales increase (ref: CNNMoney; iPhone sales grew 245% in 2008; online). Maturity: They introduced iPhone in other networks like 3G‚ 3Gs and Vodafone. Decline: iPhone 3G sold in cheaper price. Now they have moved from iPhone 3G to
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design from their I-pods ‚ I-phones‚ MacBook with extending software like I-tunes. In 2001 apple was successful in introducing iPod. In January 2007 Steve Jobs announced iPhone‚ a combination of Internet-enabled smartphone and the iPod. The first iPhone was released on June 29‚ 2007 followed by iPhone 3G‚ iPhone 3GS‚ iPhone 4‚ iPhone 4s. Main competitors for Apple Inc. are Nokia‚ Samsung‚ LG‚ Sony‚ Blackberry‚ Microsoft‚ HP‚ and Dell but Apple is the one which concentrates on improving performance
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strategies to promote one of their cell phones known as the iPhone 5. In the last TV commercial made by Apple‚ some of the executive directors of the different departments describe the quality improvements they made to the iPhone 5. In the commercial they talk about the iPhone 5 while they show different scenes related to the subject that they are talking about. APPEAL TO THE HUMAN QUEST FOR AN EASY LIFE The useful applications of the iPhone 5 is one of the most competitive characteristics of this
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http://sbr.com.sg/mediamarketing/commentary/singaporeansgogagaovergadgets Killlian Bell. 2012. Networks Asia. 2013. Singapore smartphone and tablet penetration on the rise. [ONLINE] Prashant Saxena. 2013. Will the new iPhone divide Singapore into two consumer
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Executive Summary iPhone® Maxx® adds Mobile Commerce to the iPhone as a breakthrough in consumer purchasing. iPhone Maxx will initially be launched with an existing partnership with Starbucks Coffee. iPhone will build upon the successful iPhone platform and allow consumers enhanced choice in ordering their products and will be notified on the iPhone when the product is ready for pickup. The target public is consumers as well as retail establishments that are aligned with the iPhone Maxx technology
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their ways to get this item. It became huge. What is this item‚ you ask? This was the year when the first iPhone came out. The iPhone has changed how people live and interact in the world. The phone has impacted society in both negative and positive ways. For many people‚ this invention has made a difference. First‚ many people believe that the iPhone has made their lives easier. How? The iPhone has many different features that you can use. For example: Safari; if you don’t remember the phone number
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Predicting Social Behavior. New Jersey: Prentice Hall‚ 1980. 3. Plunkett Research Ltd. (n.d). Retrieved on May 19‚ 2007 from http://www.plunkettresearch.com/Industries/WirelessMobileularRFID/tabid/211/Default.aspxReardan‚ M. (2007‚ January 10). Apple ’s iPhone a threat to mobile operators? Retrieved May 19‚ 2007 from http://articles.techrepublic.com.com/2100-1035_11-6149212.htmlSamsung (2007‚ March 13). 4. Power J.D. and Associates. (2006‚ October 26). Cell Phone Type/Brand is Becoming a Key Factor for
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